Best Hootsuite alternatives for social media management in 2024
If you’re in the world of social media and marketing, you most certainly have heard of Hootsuite even if you haven’t used it. Hootsuite is definitely one of the best social media management tools in the market, a legacy player that has been around for over a decade now.
However, it isn’t the right social media management tool for everyone, especially if you have a large team or multiple clients and need to have hundreds of users and seats included in your workspace. Given how extensive the world of social media marketing is, and how many different use cases there are, it is essential for you to choose the right tool based on your requirements.
Luckily for you, the market today has nearly a dozen products that help with social media management and could be Hootsuite competitors. Whether you're looking for something a bit more budget-friendly, a tool with different features, a social media tool for sales teams, or just about anything else, there are many Hootsuite alternatives that you can explore and choose from. However, before simply choosing one of the many options available, it is essential to identify which one meets your needs and is the ideal one for your requirements.
Why users love Highperformr
How to Choose the Right Social Media Management Tool
An ideal social media management platform helps you streamline and simplify your social media workflow, and get better ROI from their social media efforts.
Here are some features that every social media tool should have:
Social publishing at scale The platform should be able to support publishing at scale, and assist with scheduling and publishing consistently across multiple social handles.
Team collaboration Social media isn’t something that can be done by one person. Social media management tools should be built for teams so teams of all sizes can collaborate and execute social campaigns on one screen. Social media management software must enable users to collaborate on drafts and share drafts, support unlimited users, enable hassle-free content approvals easily to save time.
AI and Automation Modern social media management platforms must be built for the future and should be AI-native. The tools should be able to automate tasks and help save time. The best social media management platforms are those that use AI to assist with content ideation and content creation for social media.
In-depth analytics and AI insight A social media management platform should be able to provide you with detailed, granular analytics and AI-powered insight on what works and what doesn’t. It should help you identify accounts or handles that engage with you, what kind of posts your audience enjoy reading, etc.
Get tangible ROI from your social media efforts The best social media management platform is one that doesn’t just stop with scheduling and publishing, but helps you drive tangible results from your social media activity. The platform should be able to assist with employee advocacy, engaging in meaningful and impactful conversations, and drive business growth through social media.
Now that you know what to look for, you’re ready to go through the list of the best social media tools and the top Hootsuite alternatives in the market:
1. Highperformr
Highperformr is an AI-native, modern, and intuitive platform designed to help businesses publish on social media at scale, drive employee advocacy, and boost social selling. It offers a high return on social media investments at a fraction ofHootsuite’s cost. Highperformr's modern social media management platform is built to help businesses of all sizes amplify their online presence, fuel lead generation, and accelerate business growth from social platforms.
Highperformr stands out as the best Hootsuite alternative, offering several advantages over Hootsuite in the areas of user experience, analytics, Social AI content generation, audience analytics, and customer support. Highperformr scores over Hootsuite with its dedicated customer support and adoption assistance for its AI-native social media management platform.
Customers prefer Highperformr because of the end-to-end onboarding, adoption assistance, an active user community, and quick customer support. Highperformr also gives you better ROI from your social media investments.
Highperformr for Teams is a great tool. We at Bioaccess use Highperformr for managing our social media communications. I love how we can manage Twitter and LinkedIn (both personal and company pages) from one place. The AI settings for personalized post-idea generation save a lot of time. I'm impressed by their analytics feature that tracks multiple elements. 5 stars for the top-notch customer support. Already subscribed for the annual Team plan and I'm excited looking at their product roadmap and the upcoming features.
2. Sprout Social
Sprout Social is a powerful social media management tool designed for businesses of all sizes. It offers a robust set of features that help you manage multiple social media profiles, schedule and publish content, monitor engagement, and analyze performance—all from a single platform. Sprout Social is known for its user-friendly interface and comprehensive reporting capabilities, making it a great choice for teams looking to streamline their social media efforts.
Why Consider Sprout Social?
- Unified Inbox: Sprout Social provides a Smart Inbox that consolidates messages from all your social accounts into one stream, making it easier to manage conversations and respond quickly.
- Powerful Analytics: Offers detailed analytics and reporting tools that help you understand your audience, track your social performance, and inform your strategy.
- Content Planning: Includes a robust content calendar that allows for easy scheduling, collaboration, and management of your social media content across multiple channels.
Pros:
- Intuitive user interface
- Comprehensive reporting
- Strong customer support
Cons:
- Higher cost for smaller teams
- Limited customization in some reports
3. Buffer
Buffer is a straightforward and intuitive social media management tool that helps businesses of all sizes to plan, schedule, and publish content. Its clean interface and affordable pricing make it a favorite among small businesses and solo entrepreneurs. Buffer also provides useful analytics to measure your social media success and optimize your content strategy.
Why Consider Buffer?
- Ease of Use: Buffer is known for its simplicity and ease of use, making it a great option for small businesses and individuals.
- Affordable Pricing: Offers a variety of plans that cater to different budgets.
- Strong Analytics: Provides robust analytics to help you track the performance of your social media posts.
Pros:
- User-friendly interface
- Affordable pricing
- Strong analytics
Cons:
- Limited features compared to Hootsuite
- No social listening capabilities
4. Agorapulse
Agorapulse is a robust social media management platform that offers a variety of tools for scheduling, monitoring, and analyzing social media activity. Its standout feature is the unified social inbox, which helps businesses stay on top of all their social media interactions. Additionally, Agorapulse provides social listening and competitor analysis tools to keep you informed about relevant conversations and trends.
Why Consider Agorapulse?
- Inbox Zero: Agorapulse's social inbox feature helps you manage all your social media messages in one place.
- Social Listening: Stay on top of conversations about your brand with powerful social listening tools.
- Competitor Analysis: Get insights into your competitors’ social media strategies.
Pros:
- Unified inbox
- Excellent social listening tools
- Detailed reports
Cons:
- Can be expensive for larger teams
- Some users report a steeper learning curve
5. Sendible
Sendible is a powerful social media management tool designed with agencies in mind. It offers a highly customizable dashboard and strong integration capabilities with a wide range of third-party apps. Sendible's client management features are perfect for agencies handling multiple clients, allowing for efficient social media management and reporting.
Why Consider Sendible?
- Customization: Highly customizable dashboard to fit your needs.
- Integration: Seamlessly integrates with many third-party apps and tools.
- Client Management: Ideal for agencies managing multiple clients.
Pros:
- Customizable dashboard
- Strong integration capabilities
- Great for agencies
Cons:
- Interface can be overwhelming for new users
- Some features require additional setup
6. Zoho Social
Zoho Social is a comprehensive social media management platform that integrates seamlessly with Zoho CRM, making it an excellent choice for businesses already using Zoho's suite of tools. It offers strong monitoring and listening capabilities, along with features for team collaboration and workflow management, making it suitable for businesses of all sizes.
Why Consider Zoho Social?
- CRM Integration: If you’re using Zoho CRM, Zoho Social integrates seamlessly to help you manage your social media and customer relations in one place.
- Monitoring and Listening: Stay on top of brand mentions and relevant conversations.
- Team Collaboration: Features to support team collaboration and workflow management.
Pros:
- Seamless CRM integration
- Affordable pricing
- Good monitoring and listening tools
Cons:
- Limited integrations compared to other tools
- Reporting features could be more robust
7. SocialPilot
SocialPilot is a cost-effective social media management tool that offers a comprehensive set of features, including scheduling, analytics, and team collaboration. It's designed to cater to the needs of both small businesses and large agencies. SocialPilot's affordability and robust functionality make it a great alternative to Hootsuite for budget-conscious businesses.
Why Consider SocialPilot?
- Cost-Effective: One of the most affordable tools with a robust set of features.
- Comprehensive Scheduling: Schedule and manage posts across various social media platforms.
- Team Collaboration: Features that support team collaboration and client management.
Pros:
- Affordable pricing
- Strong scheduling and management features
- Great for teams and agencies
Cons:
- Limited analytics compared to higher-end tools
- Interface can be improved
8. Sprinklr
Sprinklr is a comprehensive customer experience management platform that includes powerful social media management tools. It’s designed for large enterprises looking to manage their social media presence across multiple platforms. Sprinklr offers extensive features for social listening, engagement, publishing, and analytics, all integrated within its unified customer experience platform.
Why Consider Sprinklr?
- Enterprise-Grade Solution: Ideal for large organizations needing to manage a vast array of social media accounts.
- Platform: Combines social media management with customer experience management for a holistic approach.
- Advanced Analytics: Provides deep insights and detailed analytics to measure and optimize your social media strategy.
Pros:
- Extensive features for large enterprises
- Unified platform for customer experience management
- Advanced analytics and reporting
Cons:
- Expensive for small to mid-sized businesses
- Complex setup and learning curve
Highperformr – the best Hootsuite alternative
Highperformr stands out as the best Hootsuite alternative, offering several advantages over Hootsuite in the areas of user experience, analytics, Social AI content generation, and customer support. Highperformr scores over Hootsuite with its dedicated customer support and adoption assistance for its AI-native social media management platform.
Choosing HighPerformr has been a great experience from the outset, I was drawn to their top-notch customer support, which feels both personal and exceptionally responsive. I scouted several other options before settling on Highperformr, but none could match the depth and utility of their analytics—a critical aspect for my needs. What truly sets Highperformr apart is their openness to feedback. They actively collaborate with us to refine their offerings, ensuring that both my professional and personal accounts benefit greatly from their services. I'm thrilled to be working with such a dynamic and attentive company!
Why choose Highperformr over Hootsuite?
Highperformr AI's modern social media management platform is built to help users amplify their online presence through consistent and comprehensive content distribution. Highperformr is designed to give you better ROI from your social media investments, and is a tool that teams actually use.
Customers prefer Highperformr because of the end-to-end onboarding, adoption assistance, an active user community, and quick customer support.
The table below gives you a detailed comparison of the features, demonstrating how Highperformr is a feature-rich tool that makes social media management easy.
- Comprehensive audience insight: Highperformr’s advanced analytics gives you a consolidated, enriched view of your audience who engage with your posts, and consolidated list of your competitors’ audience as well.
- Unparalleled customer support: Highperformr is customer-first and provides quick and efficient customer support. You can reach out to the Highperformr core team via multiple channels such as the user community of Discord, email, and LinkedIn.
- End-to-end onboarding: Our onboarding team assists with configuring and personalizing the Social AI, configuring workflows for your team, and holds regular check-ins with you as you integrate Highperformr into your existing workflows.
- Easy Adoption: Highperformr's intuitive interface ensures all team members can easily use the platform consistently and drive business growth from social platforms. Our onboarding team works closely with your admins and team members to help every user in the team make the most of the tool and use it as part of their work every day. Hootsuite on the other hand is said to be slightly complex to use, with a steep learning curve.
- Comprehensive content distribution: Highperformr's native Social AI helps repurpose content based on different personas and users, with automation features like crossposting or auto-repost, ensuring your content reaches the right audience consistently.
- Efficient team collaboration: Highperformr supports unlimited users, enabling seamless collaboration on content drafts, sharing drafts, and managing quick, frictionless approvals. This is a significant improvement over Hootsuite, which charges customers per user, making large-scale collaboration expensive and complex.
- Personalized social post idea generation: Highperformr’s native Social AI copilot helps users turn raw ideas into social post drafts, and generates drafts tailored for each user based on their personal writing style and tone of voice.
- Granular analytics and AI insights: Highperformr provides detailed insights into the impact of social campaigns, helping users understand audience interactions and refine their content strategy based on performance data
Highperformr vs. Hootsuite: Feature comparison
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How Highperformr makes social media management easy
Highperformr is designed to make social media management straightforward and efficient:
- Automations for social media managers: Highperformr automates tasks such as crossposting, reposting, and scheduling posts, saving time and ensuring consistent publishing.
- Social AI for content creation: Highperformr's Social AI assists with content ideation, creation, and enhancing drafts, making it easier for content creators and marketers to generate and repurpose content.
- Advanced collaboration tools: Highperformr supports team collaboration on drafts, content approvals, and publishing, making it easy for large teams to work together seamlessly.
- AI-powered analytics: Highperformr provides granular analytics and AI-powered insights, helping businesses understand their audience and optimize their social media strategy for better engagement and ROI.
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Compelling reasons to switch to Highperformr
- Unlimited users: Unlike Hootsuite, where the annual charges are dependent for every company, Highperformr’s transparent pricing supports unlimited users at a flat rate, enabling effective team collaboration and easy publishing at scale.
- Quick customer support: Highperformr's customers love the top-notch customer support they get and say they feel heard by the Highperformr core team.
- Cost effective: Highperformr is a better alternative to Hootsuite given the pricing options for a similar, feature-rich product, and customers get more value for their money and enjoy financial savings.
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