An ideal social media management platform helps you streamline and simplify your social media workflow, and get better ROI from their social media efforts.
Here are some features that every social media tool should have:
The platform should be able to support publishing at scale, and assist with scheduling and publishing consistently across multiple social handles.
Social media isn’t something that can be done by one person. Social media management tools should be built for teams so teams of all sizes can collaborate and execute social campaigns on one screen.
Social media management software must enable users to collaborate on drafts and share drafts, support unlimited users, enable hassle-free content approvals easily to save time.
Modern social media management platforms must be built for the future and should be AI-native. The tools should be able to automate tasks and help save time. The best social media management platforms are those that use AI to assist with content ideation and content creation for social media.
A social media management platform should be able to provide you with detailed, granular analytics and AI-powered insight on what works and what doesn’t. It should help you identify accounts or handles that engage with you, what kind of posts your audience enjoy reading, etc.
The best social media management platform is one that doesn’t just stop with scheduling and publishing, but helps you drive tangible results from your social media activity. The platform should be able to assist with employee advocacy, engaging in meaningful and impactful conversations, and drive business growth through social media.
