Competitor engagement tracking

Compkillr helps win deals your competitors are chasing

Your buyers are evaluating multiple vendors.
CompKillr, Highperformr AI’s competitive agent, alerts you when target
buyers engage rivals so you strike first with context that converts.

Powering smart companies across industries


Sales AI
focused, Marketing AI approved.

CompKillr turns LinkedIn and pricing-page intent into fast, coordinated sales and marketing action. Here’s the 4-step run.
DETECT

Captures ICP competitor engagement
ENRICH

Adds verified role
and context
ALERT

Routes signals to your account executive
TRIGGER

Launches contextual
plays automatically

Establish and grow social presence

  • Create personalized posts and images using social media AI agent
  • Automate publishing and distribute content at scale 
  • Get AI-powered insight on your post performance
  • Track competitors’ social media activity and engagement
  • Build brand awareness with no ad spends

Do more at B2B events

  • Get a list of ICPs attending events so you can connect with them beforehand.
  • Book meetings with event attendees ahead of time, ensuring productive conversations.
  • Find speakers for webinars and podcasts by tracking industry experts and influencers engaging with your content or similar topics.

Find leads from social media

  • Track who engages with your social media content and spot ICP leads from the list.
  • Analyze conversations your competitors’ AEs and SDRs are having on social media to deduce deals they’re pursuing. 
  • Prioritize leads based on social signals to reach out to the most responsive ones first. 
  • Build an account book for social selling using social signals and engagement activity.
  • Identify specific keywords or topics that stand out for each contact, with details on whether they appear in their headline, skills, or posts.

Enrich CRM with contact data

  • Augment leads with social signals and social intent data.
  • Enrich contacts with email ids and phone numbers.
  • Curate contacts from your and your competitors’ social audience to run email newsletters and other marketing campaigns.

Drive social selling with no ad spends

  • Get daily or weekly data on contacts’ activity to help with nurturing. 
  • Monitor competitors’ social conversations to identify their active deals.
  • Gather buying intent data based on social post engagement. 
  • Generate conversation starters based on social signals to enhance response rates from cold outreach.

Verified contacts and buyer context

  • Identify and multithread into ICP buying committees across target accounts
  • Auto-enrich leads with real-time signals aligned to your GTM strategy
  • Send targeted emails to verified contacts directly from rep profiles
  • Discover lookalike companies and high-fit contacts that drive conversion
TURN LEADS INTO PIPELINE WITH HIGHPERFORMR AI

Know who’s leaning competitor. Jump the line.

Most “intent” hides the person. CompKillr names the buyer, verifies reachability, and prioritizes by fit so you move first.

  • Instant alerts the moment ICP contacts engage a competitor
  • Verified details (email, direct dial, LinkedIn) with <5% bounce
  • Ranked queue by role, seniority, and buying power

If your target VP-Finance reacts to a competitor's launch post, CompKillr flags, verifies, and puts them at the top of your queue—outreach goes out in minutes.

They’re already in the inbox. Win the first close.

Speed wins. CompKillr agents auto-route signals to territories, owners, and sequences—no swivel-chair ops.

  • CRM task + ownership assignment in real time
  • Slack alert with one-click actions (Call · Email · Sequence)
  • Capacity-aware rules so the right rep responds first

If a CIO at a strategic account starts a competitor trial, CompKillr creates an AE task, pings Slack, and opens the sequence composer, within seconds.

Right message. Right now.

Every signal lands with org context and ready-made talk tracks so reps send credible, comparative messages on the first touch.

  • Role/seniority, team, tech stack, and momentum signals
  • Prebuilt competitive messaging blocks and templates
  • Personalization tokens mapped to the buyer’s mandate

A target VP-Marketing comments on a competitor’s launch post. CompKill adds role/seniority + buying power, and the SDR triggers a prebuilt side-by-side sequence focused on integrations.

You can’t save what you can’t see coming.

Spot renewal risk the moment champions or influencers engage a rival and trigger save plays automatically.

  • Customer watchlists with competitive engagement alerts
  • Retention playbooks auto-sequenced via CRM, Slack, email
  • Replacement‑champion suggestions and multi-thread support

If a key account’s CMO comments on a competitor pricing thread, CompKill alerts the CSM, opens the save workflow, and surfaces alternate contacts.

Arm every rep with the winning angle.

Turn live signals into on-page battlecards tailored to the account and competitor, so talk tracks stay sharp and consistent.

  • Dynamic battlecards tied to the exact competitor signal
  • Proof points and case inserts matched by industry/stack
  • Guidance for objection handling and next best action

If Finance and Security leaders at a target account engage a competitor, CompKill surfaces contacts plus tailored battlecards—CS and Sales run a coordinated play.

Ankit Chaturvedi

Operations Lead, Rategain

We closed two competitor deals last quarter — because Highperformr AI told us they were in play before anyone else, and it's been a game changer for us since then.

Viveak K

Head of Revenue Operations, Rocketlane

New exec hires used to be a guessing game. Highperformr flags them the moment they join, so our team can start tailored outreach before the competition even notices.

Frequently asked questions

What is Highperformr AI’s competitor engagement tracker (Compkillr)?
How can this competitor engagement tracker (Compkillr) help our sales team beat competitors?
Can we use this to reduce customer churn?
Is the competitor engagement tracker (Compkillr) useful for lead generation?
What differentiates Highperformr.ai’s Competitor engagement tracker (Compkillr) from tools like ZoomInfo or Clay?