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Highperformr AI vs Clay

Clay helps you build workflows. Highperformr ships pipeline.

 Clay gives you flexibility — but at the cost of complexity. Highperformr AI gives GTM teams one AI-native platform that does it all — scoring, enrichment, outreach, and triggers — in one closed loop.

Powering smart companies across industries
SWITCH TO THE CLAY ALTERNATIVE THAT DELIVERS

Beyond workflow automation: Complete GTM intelligence

You shouldn’t need Clay plus Clearbit, Apollo, Smartlead, and Zapier just to get a clean lead into your CRM.
Highperformr AI gives you a verified contact, scores the account, personalizes the outreach, and pushes it to CRM — all in one workflow.

1. AI-Powered GTM
2. From signal to action — instantly
3. LinkedIn outreach, already built in
4. Know who’s engaging your competitors
5. Start with clean, verified data

Why this comparison matters

You’re not buying enrichment. You’re buying pipeline motion.
Highperformr AI replaces the need for 3–5 other tools and supports your full GTM flow — data, signals, scoring, outreach — in one console.
CAPABILITY
highperformr
 
Validates data using multiple sources
Uses AI and validation to choose the best data before outreach.
Relies only on one vendor or pre-integrated third parties.
Tracks competitor engagement
Flags when ICPs engage with competitors or mention them on social.
Doesn’t track competitor engagement
Detects intent from web and social
Captures web and social intent signals natively in real time.
In beta. Based on delayed, snapshot-based signals - not live data.
Integrates with CRM and automates
Natively syncs with CRMs and auto-routes enriched leads.
Supports CRM integrations.
Delivers higher ROI
Transparent pricing with built-in enrichment and automation.
Requires multiple tools and external databases. Native enrichment can cost ~5x more.
Enriches in real time
Enriches both people and companies in real time using a live enrichment waterfall.
Uses 3–6 month-old snapshot data - contact and company data aren’t updated live.
Sends job change alerts
Alerts you when buyers switch jobs and auto-routes them into workflows.
In beta. Not live - based on old data and manual configuration.
Works out of the box
Fully self-serve and ready to use without external services.
Requires a partner to set up data flows and additional tools for enrichment and activation.
Uses native AI across workflows
Applied AI powers enrichment, prioritization, and automation across Highperformr.
Limited. Basic AI features, not applied across the full workflow.
Clean and intuitive UI/UX
Simple and focused UI designed for GTM workflows. No fluff, no distractions.
Cluttered and technical for first-time users. Takes effort to onboard and navigate.
view more
Validates data using multiple sources
Uses AI and validation to choose the best data before outreach.
Relies only on one vendor or pre-integrated third parties.
Tracks competitor engagement
Flags when ICPs engage with competitors or mention them on social.
Doesn’t track competitor engagement
Detects intent from web and social
Captures web and social intent signals natively in real time.
In beta. Based on delayed, snapshot-based signals - not live data.
Integrates with CRM and automates
Natively syncs with CRMs and auto-routes enriched leads.
Supports CRM integrations.
Delivers higher ROI
Transparent pricing with built-in enrichment and automation.
Requires multiple tools and external databases. Native enrichment can cost ~5x more.
Enriches in real time
Enriches both people and companies in real time using a live enrichment waterfall.
Uses 3–6 month-old snapshot data - contact and company data aren’t updated live.
Sends job change alerts
Alerts you when buyers switch jobs and auto-routes them into workflows.
In beta. Not live - based on old data and manual configuration.
Works out of the box
Fully self-serve and ready to use without external services.
Requires a partner to set up data flows and additional tools for enrichment and activation.
Uses native AI across workflows
Applied AI powers enrichment, prioritization, and automation across Highperformr.
Limited. Basic AI features, not applied across the full workflow.
Clean and intuitive UI/UX
Simple and focused UI designed for GTM workflows. No fluff, no distractions.
Cluttered and technical for first-time users. Takes effort to onboard and navigate.

With Clay, getting useful GTM signals into our planning models felt disjointed — too many tools, too many gaps. Highperformr gave us a single console with verified data, job change alerts, and prioritized leads, all feeding directly into our forecasting workflows. Their agents are built around how we operate. And unlike Clay, the service and support scale with you — not your billing tier.

FP&A Lead, Drivetrain

Clay was powerful, but required too many moving parts. With Highperformr, we got immediate access to verified data, job changes, and outreach — without integrations or a massive learning curve. Everything flows into our system natively, and the pricing actually respects early-stage teams.

Operations Lead, Ruleguard

With Clay, we always had to build the workflows ourselves — and still ended up paying more for scattered enrichment. Highperformr gave us a console that just works. Agents are tailored to our GTM motions, and the data accuracy holds up at scale. It’s a no-brainer for lean teams that don’t want to babysit their stack.

Head of Revenue Operations, Everstage

Frequently asked questions

Why is Highperformr AI the best Clay alternative for GTM teams?
Does Highperformr AI need integrations like Clearbit or Smartlead?
How is Highperformr AI’s enrichment different from Clay’s?
Can Clay track buyer intent or social signals?
Does Highperformr AI track job changes?