How Hot Cognition discovered high-value leads from their social audience using Highperformr

Background

Hot Cognition, based in New York and London, was founded in 2023 by sales and consulting veterans Tiffany Vasilchik and Estelle Shepherd.  They help business leaders with tailored sales strategies and AI-powered tools including LinkedIn outreach that make outbound sales more scalable and successful. 

Highperformr plays a critical role in helping Hot Cognition to identify their ideal clients from among the millions of professionals who could benefit from their services and sales consulting.

The Challenge

Hot Cognition’s clients are often seasoned practitioners, senior level consulting experts who are not salespeople but need to demonstrate tangible business development success to continue on their career trajectory. 

This is a large market. 

It’s  becoming increasingly important for every professional irrespective of their role function to be comfortable and competent in sales today. 

Also, clients value consistency and trust, preferring to work closely with senior practitioners throughout the sales process. They dislike the common 'bait and switch' tactic, where a sales representative initially reaches out, and senior experts take over once a proposal is on the table. Involving senior experts from the start helps nurture deeper relationships with the client.

Hot Cognition clients needed to enhance their sales effectiveness while minimizing the impact of their business development resource allocation on their time. 

Like many other such consulting and sales enablement agencies, Hot Cognition used LinkedIn as a key channel to discover and connect with prospective clients.

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How do you find the right person and reach out to them at the right time to offer your services? Hot Cognition sought a solution that could help them build out and elevate their LinkedIn presence, engage with their target audience on social media platforms like LinkedIn and nurture warm leads.

The Highperformr Impact

Highperformr was the ideal product that helped Hot Cognition elevate their social media presence, and use social platforms to identify prospective clients and build relationships with Highperformr’s integration into Hot Cognition’s workflow had an immediate impact. Within just three months, Hot Cognition’s LinkedIn presence became far more vibrant and active. 

With Highperformr, it is easy to get a list of all profiles that have interacted with a LinkedIn personal account or a company handle. 

Tiffany and Estelle started posting on social media more frequently and saw engagement levels rise quite sharply. Estelle saw a 67% increase in engagement rates while Tiffany saw a 20% increase in engagement on her posts.

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This surge in engagement wasn’t just for vanity. They spent more time on LinkedIn, and used Highperformr to analyze activity of their target audience. 

Highperformr was a natural, organic extension for Hot Cognition. The ability to track social activity and engagement on LinkedIn helped Hot Cognition refine its sales strategy.    

Using Highperformr, Hot Cognition was able to curate a list of over 2000 prospective clients who were engaging on posts of other influencers or experts who talk about social selling.

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What’s next?

Having seen the value of Highperformr’s audience monitoring platform, Hot Cognition is not just using Highperformr to discover leads for their own business, but is sharing it with their clients as well – helping clients find leads from their own social networks.  

Hot Cognition used Highperformr and gave one of its clients account lists enriched with social signals.

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Highperformr now fits well into Hot Cognition’s workflows. The founders have built the social publishing muscle, and are using Highperformr to sharpen and enhance their business development.

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