Events & Field Marketing

Identify and nurture leads from events to maximize ROI

Run pre-event and post-event campaigns on social media to drive registrations, engage attendees and build relationships to identify leads early, nurture contacts before they’re ready to buy, and drive ROI from events marketing.

Build event-focused prospect lists

Use AI and keyword search to identify prospects attending relevant events
Find other ICP contacts in the region where the event is happening
Identify leads active on LinkedIn and book meetings even before the event
Monitor accounts that engage with your competitors’ events

Build an extensive pre-event and post-event campaign

Design a comprehensive 30-day event campaign calendar to maximize registrations
Drive up engagement with attendees before and after the event
Use our ready-to-use templates to create posts for everything from webinar announcements and speaker updates to post-event roundups

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Tap into employee networks for wider visibility

Use automations like crossposting, and reposting to improve visibility
Empower employees to repost, create, repurpose event posts using Social AI Copilot
Proactively convert engaged audiences into prospective customers

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Tailor content to engaged audiences

Easily identify what attracts engagement and who interacts with your content
Use this data to tailor additional content to these accounts, and nurture relationships
Enhance post-event engagement and lead nurturing

Track event ROI precisely with advanced social attribution

Measure and optimize your event marketing strategies with granular data
Use tags to categorize and track event-related social posts

In just 3 months, Highperformr helped us secure 8 meetings by tracking our ICPs’ engagement with influencers and competitors. Regular social activity insights and social signals ensure our outreach is always timely and relevant. The support from the Highperformr team has been incredible, and we’re excited to keep the momentum going.