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LinkedIn Marketing

How to Add Promotion on LinkedIn: 2024 Guide

LinkedIn is the social media platform for professionals, where you can showcase your skills and experience to potential employers and collaborators. But, how do you make sure your profile gets noticed?

Promotions are a great way to grab attention, update or refresh your profile, and share your accomplishments on the network.

Adding your professional experiences the right way helps you get discovered more easily through SEO, keywords, and connections. 

In this guide, we’ll dive into two methods to add your new job positions to LinkedIn, how to share your accomplishments and some best practices that you should follow.

Method 1: Edit Your Current Job Position

If you’re getting a new role in the same organization, just edit your current job position posted on the platform. Here’s how to add a promotion on LinkedIn under the same company.

  1. Head over to your LinkedIn profile and navigate to your Experience section.
  2. Click “Edit” (the pencil icon) to go to your exclusive Experience page.
  3. Find the job that you want to update and click its corresponding “Edit” button. LinkedIn displays your experiences by date in descending order, so you might find the job at the top of the list.
  4. Click the “Title” field in the dialog that appears and enter your new job position. This won’t delete your current title but will lead LinkedIn to ask “Did you get promoted?”
  5. When that option appears, click “Add new position.”
  6. After making the edits, save your profile changes. LinkedIn will keep your previous title together with your new one. 

If you’re not seeing any prompts from LinkedIn, it might be because your new job position is a bit too similar to your current title. We don’t recommend modifying your new title since it might cause organizational conflicts. Instead, add your promotion as a new experience to your profile.

Method 2: Add a New Experience to Your Profile

If LinkedIn doesn’t detect your title update as a promotion, an effective workaround is to add it as a new experience to your profile. This should be a familiar process, but here’s a step-by-step guide to clear up any confusion.

  1. In your Experience section, click the “Add” button and choose “Add position.”
  2. Enter your new role in the “Title” field and fill out all other text boxes with your employment type, date, and relevant details.
  3. Add any information you are comfortable sharing with your network, including skills, job description, start and end dates, and media.
  4. Click “Save” to finish.

Pro-tip: When filling out your employer’s information, make sure to enter exactly the same details you entered in your previous role. Otherwise, your new position won’t appear as a promotion on LinkedIn at all; instead, it will be added as a separate experience on your profile.

Update Your LinkedIn Headline

Aside from adding your new role in the Experience section, you should also make sure the change is reflected in other sections of the LinkedIn profile, particularly your headline. While following any of the two methods above, you can also update your headline with these steps:

  1. In the “Edit experience” dialog, scroll down to the “Profile headline” section and edit your title.
  2. Click “Save” once done.

To edit your profile summary, you could follow these steps:

  1. At the top of your profile page, click the pencil icon to launch the “Edit intro” dialog.
  2. Under “Basic info,” edit the “Headline” field and enter your new title.
  3. Modify other profile details as needed and click “Save.”

Pro-tip: Use Highperformr’s FREE LinkedIn Summary Generator tool to quickly and easily write your updated summary. 

Let Your Network Know About Your Promotion

Once the profile is updated, you’re ready to spread the word. One of the main reasons you’re on the platform is to grow your network, keep yourself open to opportunities, and build your brand.

Here are two ways to notify your connections and audience about your new position:

Option 1: Use the “Notify Network” Option

When adding your new role, you’ll see the “Notify Network” option at the top of the “Edit experience” dialog. All you have to do is switch this on to automatically share all updates to your profile with your connections. This will also apply to all other significant changes you make to your profile.

Updates and notifications will take around two hours to complete.

You can change and turn off this setting by navigating to “Me > Settings & Privacy > Visibility.” Under “Visibility of your LinkedIn activity,” enable the “Share profile updates with your network” option.

Option 2: Add a New LinkedIn Post

Alternatively, you can add a new post after adding your job promotion. LinkedIn will proactively ask you to do this as soon as you finish the experience update. When that happens, simply click “Start a post” and write your thoughts. 

Here are some ideas on what to include in your post:

  • Mention your new title and share your excitement.
  • Thank your company for recognizing your work, including your manager, colleagues, and mentors who supported your growth.
  • Highlight a key achievement or two that contributed to your promotion.
  • Share your goals and things to look forward to in your new role.
  • Use keywords and hashtags related to your industry for better visibility.

If you’re unsure what to write or lack the creative juices at the moment, you can look for post templates that will fit your profile.

Best Practices to Follow

Knowing how to add a job promotion on LinkedIn is a great way to celebrate your achievement and boost your network. However, you should also ensure that your promotion updates effectively target your audience. Here are some best practices to follow.

Use Images and Videos

If you want to add a post about your new position, incorporate visuals. For example, you can use a professional headshot in your new role to add a personal touch and allow your network to congratulate you directly. 

Alternatively, you can create a short video thanking your team and expressing your excitement for your future tasks.

Include Key Metrics

People on LinkedIn usually pay more attention to data and results. Showcase your key achievements from your previous role by using quantifiable metrics.  This could include things like:

  • Increasing sales by a specific percentage
  • Reducing costs by a measurable amount
  • Improving customer satisfaction by a certain number of points 

These are quantifiable achievements that demonstrate the value you brought to your previous role and strengthen your credibility from an objective point of view.

Underscore Your Skills

When describing your accomplishments, don't just focus on hard skills like technical certifications or software proficiency.  While these are important, highlighting soft skills can be even more impactful. 

For example, you could mention how you used your strong communication skills to build consensus among clients or how your problem-solving skills helped you develop a clever solution to a challenge. This will not only impress your current network but also make you more discoverable to potential employers.

Take Your Profile to the Next Level

Sharing your promotions and new professional experiences on LinkedIn makes your profile richer, more attractive to potential employers, and more discoverable. 

As we’ve explored, adding job promotions is not just about clicking the “Add position” option. It’s also about updating your headline, crafting the right post, and sharing important quantifiable details.

Highperformr helps not just with creating and scheduling posts, but with creating content such as LinkedIn bio, LinkedIn summary, LinkedIn headline, etc. Sign up now and try Highperformr for free!

Author
Sushma Nagendran

Journalist-turned-marketer, leading content marketing at Highperformr.

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