B2B Events & Tradeshows
Book more meetings from B2B events
Trade shows and conferences are hotspots for high-intent leads. Spot the right ones and schedule meetings at scale, before the event even starts.
Lead Generation
- Analyze event hashtags and keywords to identify potential leads.
- Track engagement on even posts to uncover interested prospects.
- Use LinkedIn groups to find relevant connections.
- Enrich your lead lists with contact details and job titles for better outreach.
- Identify high-value leads at events you're attending.
- Build lead lists using event-related keywords.
- Spot ICP matches among event attendees.
- Discover ICPs actively posting about events on LinkedIn.
- Schedule meetings beforehand to maximize event ROI.
- Create lead lists based on interactions/posts about events on social platforms.
- Spot your active prospects/target accounts attending events
Proximity Search
- Use geotargeting tools to find prospects near the event venue.
- Identify local businesses that align with your ICP to broaden your pipeline.
- Target attendees who are hosting or speaking at local meetups tied to the event.
- Build a pipeline of ICP leads near events relevant to your business.
- Identify event attendees from a specific city.
Events Marketing
- Share event updates and booth highlights across your social channels.
- Create personalized invitations for targeted attendees to visit your booth.
- Host exclusive sessions or small networking events to attract decision-makers.
- Collaborate with other exhibitors to drive shared engagement and traffic.
- Post behind-the-scenes content from the event to spark engagement.
- Drive attendees to your booth by reaching out before the event.
- Leverage employee advocacy to increase awareness and engagement.
- Connect with leads on social media to nurture relationships pre- and post-event.
- Track post-event social media mentions to identify missed opportunities.
Intent Signals
- Track which attendees are engaging with your competitors on social media.
- Identify attendees discussing challenges your product solves.
- Monitor which attendees are connecting with speakers or influencers in your niche.
- Use engagement metrics (likes, shares, comments) to prioritize hot leads.
- Start better conversations using insights from social activity.
- Utilize social signals to connect with ICP event participants effectively.
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