Top Oktopost Alternatives for B2B Companies 

How to Choose the Right Social Media Management Tool

An ideal social media management platform helps you streamline and simplify your social media workflow, and get better ROI from their social media efforts. 

Here are some features that every social media tool should have:

Social publishing at scale The platform should be able to support publishing at scale, and assist with scheduling and publishing consistently across multiple social handles.

Team collaboration Social media isn’t something that can be done by one person. Social media management tools should be built for teams so teams of all sizes can collaborate and execute social campaigns on one screen. Social media management software must enable users to collaborate on drafts and share drafts, support unlimited users, enable hassle-free content approvals easily to save time. 

AI and Automation Modern social media management platforms must be built for the future and should be AI-native. The tools should be able to automate tasks and help save time. The best social media management platforms are those that use AI to assist with content ideation and content creation for social media. 

In-depth analytics and AI insight A social media management platform should be able to provide you with detailed, granular analytics and AI-powered insight on what works and what doesn’t. It should help you identify accounts or handles that engage with you, what kind of posts your audience enjoy reading, etc. 

Get tangible ROI from your social media efforts The best social media management platform is one that doesn’t just stop with scheduling and publishing, but helps you drive tangible results from your social media activity. The platform should be able to assist with employee advocacy, engaging in meaningful and impactful conversations, and drive business growth through social media.

Now that you know what to look for, you’re ready to go through the list of the best social media tools and the top Oktopost alternatives that you could consider if you’re a B2B company looking for a social media management platform.

1. Highperformr

Highperformr is an AI-native, modern, and intuitive platform designed to help businesses publish on social media at scale, drive employee advocacy, and boost social selling. It offers a high return on social media investments at a fraction of Sprout Social's cost. Highperformr's modern social media management platform is built to help businesses of all sizes amplify their online presence, fuel lead generation, and accelerate business growth from social platforms. 

Highperformr stands out as the best among all Oktopost alternatives, offering several advantages over Sprout Social in the areas of user experience, analytics, Social AI content generation, audience analytics, and customer support. Highperformr scores over Sprout Social with its dedicated customer support and adoption assistance for its AI-native social media management platform.

Customers prefer Highperformr because of the end-to-end onboarding, adoption assistance, an active user community, and quick customer support. Highperformr also gives you better ROI from your social media investments, at a cost that is less than a third of Sprout Social.

2. Hootsuite

Hootsuite is one of the most well-known social media management tools on the market. It offers a comprehensive suite of features that allow businesses to manage all their social media accounts from one place. With Hootsuite, you can schedule posts, monitor social conversations, and track your social media performance with detailed analytics. It's particularly useful for large teams and agencies.

Why Consider Hootsuite?  

- Comprehensive Scheduling:   Hootsuite allows you to schedule posts across multiple social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest.

- Analytics:   Get in-depth insights and analytics to measure your social media performance.

- Team Collaboration:   Excellent for teams with features that support collaboration and approval workflows.

Pros:  

- Extensive integrations

- Advanced analytics

- Bulk scheduling

Cons:  

- Can be pricey for small businesses

- Steep learning curve

Also Read: What Are the Best Hootsuite Alternatives?

3. Buffer

Buffer is a straightforward and intuitive social media management tool that helps businesses of all sizes to plan, schedule, and publish content. Its clean interface and affordable pricing make it a favorite among small businesses and solo entrepreneurs. Buffer also provides useful analytics to measure your social media success and optimize your content strategy.

Why Consider Buffer?  

- Ease of Use: Buffer is known for its simplicity and ease of use, making it a great option for small businesses and individuals.

- Affordable Pricing: Offers a variety of plans that cater to different budgets.

- Strong Analytics: Provides robust analytics to help you track the performance of your social media posts.

Pros:  

- User-friendly interface

- Affordable pricing

- Strong analytics

Cons:  

- Limited features compared to Sprout Social

- No social listening capabilities

4. Zoho Social  

Zoho Social is a comprehensive social media management platform that integrates seamlessly with Zoho CRM, making it an excellent choice for businesses already using Zoho's suite of tools. It offers strong monitoring and listening capabilities, along with features for team collaboration and workflow management, making it suitable for businesses of all sizes.

Why Consider Zoho Social?

- CRM Integration: If you’re using Zoho CRM, Zoho Social integrates seamlessly to help you manage your social media and customer relations in one place.

- Monitoring and Listening: Stay on top of brand mentions and relevant conversations.

- Team Collaboration: Features to support team collaboration and workflow management.

Pros:

- Seamless CRM integration

- Affordable pricing

- Good monitoring and listening tools

Cons:

- Limited integrations compared to other tools

- Reporting features could be more robust

5. SocialPilot

SocialPilot is a cost-effective social media management tool that offers a comprehensive set of features, including scheduling, analytics, and team collaboration. It's designed to cater to the needs of both small businesses and large agencies. SocialPilot's affordability and robust functionality make it a great alternative to Sprout Social for budget-conscious businesses.

Why Consider SocialPilot?  

- Cost-Effective: One of the most affordable tools with a robust set of features.

- Comprehensive Scheduling: Schedule and manage posts across various social media platforms.

- Team Collaboration: Features that support team collaboration and client management.

Pros:

- Affordable pricing

- Strong scheduling and management features

- Great for teams and agencies

Cons:

- Limited analytics compared to higher-end tools

- Interface can be improved

analytics to help you track the performance of your social media posts.

Pros:  

- User-friendly interface

- Affordable pricing

- Strong analytics

Cons:  

- Limited features compared to Sprout Social

- No social listening capabilities

6. Sprinklr

Sprinklr is a comprehensive customer experience management platform that includes powerful social media management tools. It’s designed for large enterprises looking to manage their social media presence across multiple platforms. Sprinklr offers extensive features for social listening, engagement, publishing, and analytics, all integrated within its unified customer experience platform.

Why Consider Sprinklr?

Enterprise-Grade Solution: Ideal for large organizations needing to manage a vast array of social media accounts.

Unified Platform: Combines social media management with customer experience management for a holistic approach.

Advanced Analytics: Provides deep insights and detailed analytics to measure and optimize your social media strategy.

Pros:

Extensive features for large enterprises

Unified platform for customer experience management

Advanced analytics and reporting

Cons:

Expensive for small to mid-sized businesses

Complex setup and learning curve

Highperformr: The best Oktopost alternative for social media management

Why choose Highperformr over Oktopost?

Highperformr AI's modern social media management platform is built to help B2B businesses amplify their online presence through consistent and comprehensive content distribution.

Highperformr is designed to give you better ROI from social media, and is a tool that teams actually use. Businesses prefer Highperformr because it integrates seamlessly into their existing workflows and ensures better adoption among teams.

The table below gives you a detailed comparison of the features, demonstrating how Highperformr is a feature-rich tool that scores over Oktopost in terms of features, functionality, and pricing.

Here's why Highperformr is the best Oktopost alternative:

1. Maximized employee engagement: Highperformr ensures that employees are consistently posting to generate demand. This requires two things: a system rich in content to enable multiple posts from across the company and enough employees connecting their handles. Highperformr's workflow facilitates both, making it easy to distribute the company's content across social media. This comprehensive approach ensures the platform is the last mile connection for content distribution, making it super easy for employees to stay engaged and active on social media.
2. Guaranteed widespread adoption: Highperformr's seamless integration with existing workflows and CRM systems ensures easy adoption across the organization, making it a superior Oktopost alternative.
3. Extensive content distribution: Highperformr's native Social AI helps repurpose content based on different personas and users, with automation features like crossposting or auto-repost, ensuring your content reaches the right audience consistently. Oktopost doesn’t enable content teams to have a repository for social media managers to generate ideas for their go to market teams. 
4. Consistent publishing at scale: Automations in Highperformr save social media managers time by facilitating consistent publishing at scale, making it easier to manage multiple social handles.
5. Efficient team collaboration: Highperformr supports unlimited users, enabling seamless collaboration on content drafts, sharing drafts, and managing quick, frictionless approvals. This is a significant improvement over Oktopost, which charges customers per user, making large-scale collaboration expensive and complex.
6. Extensive visibility and distribution: Highperformr enables the broad distribution of sales and marketing collateral across social media platforms, leading to better audience engagement.
7. Granular analytics and AI insights: Highperformr provides detailed insights into the impact of social campaigns and ROI, helping businesses understand audience interactions and refine their content strategy based on performance data.
8. Comprehensive audience insight: Highperformr’s advanced analytics gives you a consolidated, enriched view of your audience who engage with your posts, and consolidated list of your competitors’ audience as well.
9. Personalized social post idea generation: Highperformr’s native Social AI copilot helps users turn raw ideas into social post drafts, and generates drafts tailored for each user based on their personal writing style and tone of voice