With Twitter (now X) undergoing significant changes under Elon Musk’s vision to monetize and enhance the platform, businesses have new opportunities to drive growth.
The platform is rolling out advanced targeting options, innovative ad formats, and improved analytics, making it an even more powerful tool for marketers.
Currently, approximately 118 million companies are using Twitter to connect with their target audiences, as reported by social media monitoring insights.
To maximize success, it’s essential to understand the fundamentals of Twitter marketing, explore its features, and implement strategies that optimize performance over time. Let’s dive into how you can harness these updates to elevate your business strategy.
What is X/Twitter marketing
Twitter marketing is the process of creating and publishing relevant content (tweets) to your target audience, building a loyal following and increasing your reach on the platform.
Like any marketing strategy, it's important to understand your target audience or ICP and their interests in order to succeed with Twitter. This will help you create relevant and valuable content for them. Here’s more on what to post on Twitter.
Why should you focus on Twitter marketing in 2025
Here are a few reasons why you should use Twitter for your business or as an individual creator.
- Twitter remains unmatched in real-time conversations. It's where discussions on breaking news often start and give rise to trending topics and viral moments.
- New revenue-sharing features, like paid subscriptions and ad revenue splits for creators, have made Twitter attractive to influencers and thought leaders.
- Twitter is rolling out features like "Verified Organizations," which help businesses establish credibility. Know how to get verified on Twitter.
- Twitter offers rich analytics into audience behavior, enabling businesses to refine their campaigns for maximum ROI.
Developing a Twitter Marketing Strategy
Twitter is a powerful platform for marketing your brand, but your efforts may be in vain without a solid strategy. Here are some essential steps to take when developing a Twitter marketing strategy:
Do an Account Audit
The first step in developing any social media marketing strategy is to do an account audit. A careful analysis of the posted content's strengths and weaknesses will help you identify areas for improvement and determine what's working and what's not.
Take a look at your profile picture, header image, bio, and pinned tweet. Are they all consistent with your brand? Do they accurately represent your business? Make any necessary changes to ensure that your account is optimized for success.
If you need help framing a relevant bio, check out Highperformr’s X (Twitter) bio generator. Get ideas for a unique bio that conveys what you stand for.
Define Objectives
Before you start tweeting, it's important to define your objectives. Ask yourself the following:
- What do you hope to achieve with your Twitter presence?
- Do you want more people to visit your website?
- Do you want to increase brand awareness or something else?
- Are you only there because your competitors are also on the platform?
You can tailor your strategy to achieve these objectives.
Set Your Goals
Once you've defined your objectives, it's time to set your goals. Your goals are aspects that can be measured and achievable within a specific time frame.
For example, if your objective is to drive traffic to your website, a goal might be to increase website traffic by 10% in the next month.
Competitor Research
It's important to conduct competitor research to stay ahead of the competition. Take a look at what your competitors are doing on Twitter. What type of content are they sharing? How often are they tweeting? What's their engagement like?
Use this information to inform your own strategy and find ways to differentiate yourself from the competition.
Create Guidelines
Create guidelines for your team to ensure your Twitter marketing efforts are consistent and on-brand. These guidelines should address the tone of voice to style of visual elements. By providing clear guidelines, you can ensure that everyone is on the same page and that your brand is represented consistently across all tweets.
Prepare a Content Calendar
A content calendar is an essential tool for any Twitter marketer. This calendar outlines what content you'll be sharing and when. It notes the important festivals or events and includes relevant hashtags or mentions.
By planning your content in advance, you can ensure that you're sharing a variety of content and that you're not overwhelming your followers with too many tweets.
Preparing a social content calendar can be tedious, especially if you are responsible for multiple brands. But with the help of social media management software like Highperformr, content preparation and scheduling can be simplified. It will ease the task of making a content calendar and ensure everything is posted at the right time.
Study Twitter Analytics
Finally, it's important to study how to check Twitter analytics to determine how well your marketing strategy is bearing results. Once you know what is working and what isn’t, make data-driven decisions about your content and strategy.
For example, if you notice tweets with images getting more engagement than tweets without images, you may want to focus more on visual content in the future.
Following these steps, you can develop a solid Twitter marketing strategy to help you achieve your objectives and stand out from the competition.
10 Twitter marketing tips for your strategy in 2025
In order to outperform your competitors, you must establish a strong presence. Here are a few things that have worked well for companies and agencies investing in Twitter marketing.
1. Optimize your profile
Start with optimizing your profile as it is a crucial part of your marketing strategy. With an incomplete profile, you will fail to tell users who you actually are. Start with giving your profile or handle a username. Read this guide and learn everything about the Twitter handle, and choose accordingly to get better results.
Ensure the username is relevant to your services and reflects your message. Then add a cover photo that is also a reflection of your services or products. Next, add a bio that gives your audience a clear message regarding what they will get from your profile.
Add relevant and trending keywords and hashtags within your bio. You could also insert URL(s) or links of your website, store, or products you want to sell to your audience.
2. Share quality content
After managing your profile, you need to create and share quality content on Twitter. Ensure you provide value with each post or piece of content.
3. Get paid growth services
There are now several paid options available for brands to grow their Twitter presence. For example, there is the Twitter advertising option. Like all other social media channels, Twitter allows users to run ad campaigns to reach their targeted audience instantly.
The other option is to hire growth service providers to buy Twitter followers, views, likes, comments, and other packages.
4. Add compelling captions
Captions are considered one of the major factors encouraging users to stop and watch your content. Create enough compelling captions that will grab user’s attention, convincing them to stay, watch, and understand your content. The more you can win users’ interests, the more you can expand your follower count and other engagement.
5. Use trending keywords and hashtags
Using trending keywords and hashtags helps your content to appear in the user’s feeds and search results. Do your best to find the most trending but relevant keywords according to your niche and demographics. Also, learn how to use hashtags and keywords naturally in your content.
6. Post at the right time
Posting at the right time is helps businesses reach the targeted audience more effectively.
Your Twitter analytics can help you get essential insights and create a strategic posting schedule accordingly to maximize the benefits.
7. Interact with your audience
Interacting with your audiences helps you keep them engaged. The best practice to keep interacting with them is to reply to their DMs and comments or queries related to prices, addresses, contact details, delivery process, refunds, working hours, etc. Ensure you provide them with complete solutions to earn their trust.
8. Cross-promote your content
Not everyone likes to scroll through every single social media channel. With the increasing trend and number of social media networks, people choose any one or two that suits them the most. We recommend you cross-promote your content to all other social media channels that are popular within your set demographics and industry. Ensure you share content on other platforms at the right time with proper captioning and optimization strategy. Highperformr enables you to cross-post or schedule crossposting of content across multiple platforms and multiple handles simultaneously.
9. Monitor your progress
Whatever Twitter marketing strategy or schedule you pursue, you must monitor your progress continuously. This analysis will help you know where you are doing well and what improvements you need to bring in your next Twitter content marketing strategy.
10. Show consistency
Whether you are a beginner or have an established profile on Twitter, you need to show consistency at every step to achieve exceptional growth. Keep creating and sharing quality content consistently. Also, keep monitoring your progress and developing new strategies accordingly. It helps you stay as the most prominent and credible source on the platform.
Leverage These Twitter Features for Marketing
Twitter is a great platform to reach a wider audience and grow your business. And to keep the Twitter experience useful for marketers, the platform unveils new features regularly.
Here are some of the best Twitter features you can use to enhance your marketing strategy:
Twitter Trends
Twitter Trends is a great way to stay up-to-date with your industry's latest news and trends. You can create relevant, timely content and engage with your audience in real-time by keeping a tab on what's trending.
Related: Stay updated with the latest US Twitter trends here.
Twitter Circles
Twitter Circles allows you to create groups of users based on their interests or demographics. This can help you target your content to specific audiences and build a more engaged and loyal following. You can share your content with a smaller, like-minded audience instead of appearing spammy on everyone’s feeds.
Twitter Communities
Twitter Communities is a feature that allows users to create and join groups based on shared interests. Research has shown that 90% of people buy from brands they follow on social media. Brands can improve their engagement and build a small community around their brand to discuss their new offerings.
Twitter Spaces
Twitter Spaces is an audio-only feature that allows users to host live conversations with their followers. This can be a great way to engage with your audience more personally and authentically and build stronger relationships with your followers.
Twitter Lists
Twitter Lists feature allows curating lists of Twitter users based on their interests or demographics. This can be a great way to stay up-to-date with your industry's latest news and trends and connect with other thought leaders and influencers.
Top Twitter Marketing Tips to Craft a Content Strategy
With its many features, you must have a solid content strategy to maximize your potential on Twitter. Here are some tips to help you craft a Twitter marketing strategy that will help you reach your goals:
Optimize Your Profile
Your Twitter profile serves as the first impression to your followers. Ensure the profile picture, header image, and bio accurately represent your brand. Use keywords in your bio to help people find you when they search for those keywords on Twitter.
Find Your Brand Voice
Your brand voice is the tone and style of your tweets. It should be consistent across all of your tweets and reflect your brand's personality. Use a conversational tone to communicate with your audience and show them real people are behind this profile. Check out Highperformr’s self branding templates and build a personal brand with free post templates.
Use Relevant Twitter Hashtags and Participate in Trends
Hashtags increase the visibility of your tweets and reach a large number of people. Using relevant hashtags in your tweets enhances message association and brand awareness, effectively boosting visibility and expanding your reach to a larger audience. It helps people find your content when they search for those hashtags on Twitter.
While you keep a tab on the daily trends, try and participate in those that are relevant to your product/service to increase your reach and engagement.
Run Ads on Twitter
Twitter ads are a great way to reach a targeted audience and promote your brand. Twitter users dedicate more time to viewing ads compared to other leading social media platforms. Various types of ads, such as promoted tweets, promoted accounts, and promoted trends, can be utilized on Twitter. You can also apply for Twitter ad revenue sharing and find ways to monetize your content.
Conduct Twitter Polls
Twitter polls help to engage and get feedback on your brand. Use Twitter polls to ask your audience questions and get insights into their preferences and opinions. You can use polls to conduct market research before planning a new launch.
Use Threads
Twitter threads enable telling a story or share a longer message within a set of tweets. Use threads to break up your content into smaller, more digestible pieces and keep your audience engaged. There's also the option of writing longer tweets if you need to fit your message in a single post.
Tweet at the Right Time
Timing is everything on Twitter. Tweet at the right time to increase your reach and engagement on the platform. Use Twitter analytics to determine when your audience is most active on the platform and schedule your tweets accordingly.
You get access to additional analytics if you use Highperformr to publish your content. The software gives you daily, weekly and monthly insights to help you achieve your social media goals.
Schedule Tweets As Per Your Content Calendar
A content calendar is a great way to plan your tweets in advance and ensure you consistently share valuable content with your audience. Use a social media management tool to schedule your tweets in advance and ensure they are posted at the right time.
If you are looking for a simple and easy-to-use social media management tool, you can check out Highperformr.
Take Advantage of Visual Elements
Visual elements, such as images and videos, are a great way to increase engagement on Twitter. Research reveals that tweets with an accompanying picture have a whopping 94% likelihood of being re-tweeted.
Use eye-catching visuals in your tweets to grab people's attention and make your content stand out.
Analyze Competitors
Analyzing your competitors is a great way to learn from their successes and failures on Twitter. Use Twitter analytics to track your competitors' performance on the platform and adjust your content strategy accordingly.
By following these Twitter marketing tips, you can craft a content strategy to help you reach your marketing goals on the platform. Keep experimenting with different strategies and tactics to find out what works best for your brand on Twitter.
5 Top Twitter Trends for 2025
Here are 5 trends or practices that we believe would be big on Twitter in 2025; and recommend you incorporate these concepts in your Twitter marketing strategy for 2025
1. AI Tweets
AI has made its way into every industry and social media is no different. AI-generated tweets are valuable as they help reduce the time and effort needed to put into creating quality content. You can create and share quality content within a short time and bring more visibility and ensure consistency. Highperformr’s Social Media AI Agent enables you to use the Social AI to generate personalized posts in your writing style and tone of voice. With the Social Media AI Agent, you can easily create and schedule a month’s worth of tweets in just minutes.
2. Influencers marketing
The concept of influencer marketing helps creators and brands achieve their targets quickly. Find and collaborate with popular influencers and leaders within your niche or industry in 2025 to get better results.
3. Twitter communities
The strategy of niche communities is flourishing on Twitter. It enables creators and brands to tap into highly targeted groups, helping them achieve meaningful interactions. Learn about the best uses of Twitter communities or groups on Twitter to build vibrant communities.
4. The rise of Twitter lists
Creating Twitter lists allows you to arrange and manage your feed and follow particular groups of audience and Twitter accounts. The process can help target your audience more efficiently and stay updated on the latest news and happenings in your industry.
You can create lists based on the preferences, industry, or demographics of your targeted audience, and, join and follow industry-relevant lists to discover new content and accounts.
5. Resurgence of Voice Tweets
Voice tweets or audio stories are gaining prominence. Audio storytelling offers brands a more personal and vibrant way to connect with their audience.
Try to record and share compelling stories that will keep your audience engaged with you. Give your users proper and true updates or information related to your industry. Also, tell them clear guidelines regarding the use and benefits of your services or products.
How to Reuse Twitter Strategy for Threads & Blue Sky Marketing
We mentioned above that cross-posting your content on other social media channels helps you reach a wider audience. While sharing your content on other popular networks you may face high competition. Share your content to those channels, but also keep an eye on other emerging marketing channels.
Currently, marketing networks including Threads and Blue Sky Marketing are gaining popularity and you must create your presence on these channels as well. You can repurpose your Twitter content with the best marketing strategies to enhance your influence in the market.
Modify your content according to the requirements and suitability based on these two mentioned networks and share your content consistently on these channels by following the applied terms and conditions. This strategy will help you get advanced or additional benefits.
How Highperformr Helps in Twitter Marketing
Developing a content marketing strategy can be quite a task, but if you can access some tools, social media posting can be a breeze! A social media management tool like Highperformr is best for Twitter marketing, since it has so many AI resources that can help you package your Twitter account.
Right from writing an interesting bio, to crafting threads and posting them, Highperformr is equipped to handle all the tasks of tweeting. It has an extremely easy-to-use interface, where a user can put their instructions, choose the kind of tone, select emojis or hashtags and generate captions or social media posts.
Some of the AI tools that can help in your Twitter marketing strategy are:
- Twitter bio generator
- Twitter thread generator
- Twitter photo resizer
- Twitter viral post generator
- Twitter video downloader
Besides these, you can also prepare a content calendar and schedule your tweets. Moreover, you can freely access these tools! Check out Highperformr today.
