Twitter, or as Mr. Musk calls it, X, is arguably the best platform for sharing your thoughts, promoting your brand, or just expressing yourself. The astounding figure of more than 500 million monthly active users is a testament to that.
But have you ever wondered about the impact of your tweets? Do you find yourself thinking about whether your posts are hitting the mark with your followers or if you're sharing content that resonates?
The answer to all of your questions is the hidden treasure of Twitter—Twitter Analytics. Once you learn how to check Twitter Analytics, you'll get an insider's view of how your followers engage with your tweets, what type of content they love, and what not so much.
A casual tweeter, a brand ambassador, or an entrepreneur trying to make a mark–there's something valuable in the Twitter analytics dashboard for everyone.
Read on to learn everything you need to know about Twitter analytics and how you can leverage Twitter Analytics to optimize your content strategy.
What Is Twitter Analytics?
Twitter Analytics or X analytics is a powerful, built-in tool provided by Twitter that helps you unlock valuable insights about your account's performance.
Earlier, Twitter Analytics was a part of every Twitter account. However, recent changes have locked the analytics section for free users, and it’s only available with a premium plan. It offers key data points about your tweets, audience interactions, and profile growth.
Note that if you have multiple accounts and want to access Twitter analytics for another account, you’ll have to upgrade the other account to Premium as well.
One of the main advantages of a business account, compared to a personal one, is the support for analytics. This tool offers key data points about your tweets, audience interactions, and profile growth.
It can track tweet-specific details and engagements, but it provides deeper insights as well. For example, you can see which of your followers is most engaged or when posting tweets generates the best results.
In sum, Twitter Analytics provides a comprehensive data dashboard that allows you to measure the success of your activities on the platform—so you can improve your strategy for optimal growth.
How to Access Twitter Analytics?
The Twitter Analytics login process is composed of the following steps:
1. Log in to your Twitter account
Go to x.com (formerly Twitter.com) on your computer or mobile browser, and sign in with your username and password. You’ll need to be subscribed to a Twitter Premium or Premium Plus plan to move to the next step.
2. Access Twitter Analytics
Once you are logged in, go to analytics.twitter.com. If you are an X premium user, you will be taken directly to your Twitter Analytics dashboard, where you can find a summary of your account's performance, including an overview of your tweet impressions, engagement, and profile visits.
Another way is to click on “X premium” on the left panel after logging in. You will see a quick access panel open up. Click on “Analytics” from the menu. This will again take you directly to your Twitter Analytics dashboard.
3. Navigate to Tweet Activity
To dig deeper into your tweet performance, click on "Tweets" in the top menu bar. This will show you a detailed breakdown of individual Twitter metrics, including impressions, engagements, and engagement rate over a selected time range. You can change the date range in the top right corner to analyze different periods.
4. Explore Audience Insights
Click on "Audiences" in the top menu bar to gain insights into your followers. You'll find information about your audience's interests, demographics, locations, and languages, as well as data on how your follower count has evolved.
5. Review Events, Videos, and Conversion Tracking
Fiddle around to find additional features such as Events (showing event-related tweet performance), Videos (providing video-specific metrics), Conversion Tracking (tracking user actions on your website or app), and Twitter hashtags analytics (tracking the popularity and engagement of hashtags).
6. Export Data
You can export your Twitter Analytics data by selecting "Export Data" in the top right corner of the "Tweets" or "Videos" sections. Choose your desired date range and export the data as a CSV file for further analysis or reporting.
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How to Get Twitter Analytics with Highperformr
The thing with Twitter analytics is that recent changes have made analytics completely locked to non-premium users. If you’re a business and have multiple Twitter accounts, buying Premium for all of them is a considerable expense. However, a tool like Highperformr solves all of that.
Highperformr’s analytics and reporting tools let you see your profile analytics, understand your audience, and optimize your account for higher engagement.
Here’s how to access Twitter Analytics on Highperformr:
- Login to your Highperformr account and head to Analytics (pie icon) on the left sidebar.
- Monitor Your Growth Funnel and get a visual overview of your impression and engagement metrics.
- Scrolling down, you will get Recent Post Insights.
- Scroll further to see your Top Engaged Posts.
- You also get a clear idea of what type of media (Text, Images/Video) gets the highest engagement.
- Post Consistency Tracker helps you visualize your posting streak.
- You also get an overview of the followers you gained and lost in a specific period.
- Top Posts gives you a granular look at impressions, replies, and likes on your top-performing posts.
Types of Twitter Analytics
To help you better understand your account's performance and audience behavior, you need to learn how to check Twitter analytics. It offers an extensive range of metrics that can be broadly classified into the following categories
1. Follower Count
Follower Count reflects the total number of Twitter users following your account. A steady rise in your follower count typically indicates that your content is engaging and your audience finds value in it. Monitoring this number can help you measure the success of your Twitter growth strategies.
2. Link Clicks
Link Clicks indicate the number of times users click on URLs shared through your tweets. This metric is useful in identifying which content triggers user interest and drives traffic to your website or a specific page.
3. Engagement Rate
Engagement Rate assesses the effectiveness of your tweets by dividing total engagements (retweets, likes, replies, etc.) by impressions (views) for each tweet. A higher engagement rate signifies that your content resonates with your audience, fostering better connections.
4. Video Views
Video Views show the number of times users view a video attached to your tweet. This metric highlights the efficacy of multimedia content in terms of capturing the audience's attention and conveying your message.
5. Conversion Tracking
Conversion Tracking involves setting up specific goals (such as sales, sign-ups, or downloads) to evaluate the impact of your tweets on final user actions. This allows you to analyze the outcome-focused performance of your Twitter marketing efforts.
6. Individual Tweet Metrics
Individual Tweet Metrics refer to specific data gathered for each tweet, such as impressions, engagements, retweets, likes, and replies. These metrics offer granular insights that assist you in identifying trends and crafting more effective tweets.
Exploring the Essential Twitter Analytics
Here are the most important Twitter analytics you need to be aware of:
- Follower growth: Monitors your total follower count and its growth over time. A steady increase suggests your content resonates with your audience
- URL performance: Tracks link clicks to gauge which content drives traffic to your website or specific pages
- Content effectiveness: Analyzes the engagement rate by comparing total interactions (retweets, likes, replies) to impressions for each tweet
- Video engagement: Assess the popularity of your multimedia content by reviewing video view counts
- Goal tracking: Sets up conversion tracking to measure the impact of your tweets on specific objectives like sales or sign-ups
- Tweet-level insights: Examines individual tweet metrics for granular insights into performance trends
For those interested in Twitter hashtag analytics, the dashboard provides tools to evaluate the performance of specific hashtags used in your tweets.
If you need to access Twitter analytics for another account you manage, ensure you have the necessary permissions and switch to that account within the analytics platform
Key metrics to track on Twitter Analytics
To make sense of your Twitter activity and develop effective strategies for growth and engagement, there are some key metrics you need to understand:
1. Impressions and Reach
Twitter Impressions are the number of times your tweet shows up in someone's timeline. This metric allows you to gauge the potential visibility of your content. It's important to note that impressions do not necessarily equate interaction with the tweet; merely viewing counts as an impression.
Reach, on the other hand, is the estimated total number of Twitter accounts that have seen your tweet. Unlike impressions that can count multiple views from the same user, reach refers to unique views from different users.
2. Engagement Metrics
The Engagement Metrics comprise various aspects, including likes, retweets, replies, shares, mentions, and clicks on your tweets—basically, any action that involves interaction with your tweet. Analyzing this data can help you understand how effectively your content resonates with your audience, allowing you to refine your strategies and create more engaging content.
3. Followers Growth Rate
Followers Growth Rate reflects the percentage increase or decrease in your follower count over a specific period. It provides insight into how well your content and engagement strategies are working in attracting new followers. Regularly tracking this metric can help you adjust your marketing efforts to ensure consistent growth.
How to use Twitter Analytics to your advantage
Using Twitter Analytics strategically can offer countless benefits, helping you to optimize your Twitter presence effectively. Here's how:
1. Understand Your Audience Better
Twitter Analytics provides in-depth information about your followers, such as their interests, location, language, and when they're most active on Twitter.
This data enables you to customize your content and posting schedule to cater specifically to your audience's preferences, thereby enhancing engagement.
2. Evaluate the Performance of Your Tweets
Your tweet activity dashboard in Twitter Analytics can provide crucial insights into how each of your tweets is performing in real time. You can assess which content resonates well with your audience, identify popular tweets, and accordingly refine your content strategy.
3. Optimize Your Posting Schedule
When you're posting too frequently, it can be not easy to maintain a consistent level of engagement with your followers. However, if you're not posting enough content, then you may be missing out on opportunities to engage with your audience and drive them back to your website or brand page.
You can determine when your tweets receive the most engagement by analyzing their statistics. Scheduling Twitter posts at these optimal times will help boost your visibility and increase interactions.
4. Track Growth Over Time
Twitter Analytics allows you to assess your profile's growth over time. You can review your current strategies and adjust them based on metrics like follower growth rate and engagement rate to accelerate growth.
5. Measure the Impact of your Twitter Activity
With Twitter Analytics, you can trace user actions such as clicks on your website link, app installs, or sign-ups from your tweets. This helps quantify the impact of your Twitter activity on specific outcomes, such as driving website traffic or generating leads.
How to Use Twitter Analytics to Create a Content Strategy
Twitter Analytics can be a gold mine of insights when it comes to designing an effective content strategy. Here's how you can use the tool to your advantage:
1. Find High-Performing Content
Within Twitter Analytics, review your most successful tweets—those receiving high engagement or considerable reach. Understand what similarities they share.
Is it the tone of the content, use of multimedia, hashtags, or the posting times? Use these shared characteristics to inform your future content development. For more insight, check these creative ideas for what to post on Twitter.
Twitter Analytics gives you the ability to review your most successful tweets, while Highperformr's AI-driven features help to refine and develop these content ideas, making future tweets even more engaging and impactful.
2. Know Your Audience's Interests
Analytics provides information about your audience's top interests. Use this data to drive content ideas that will have an impact with your followers and attract new ones.
With Twitter Analytics, you can access detailed information about your audience's top interests. Highperformr can then help generate brilliant content ideas tailored to these interests, sparking inspiration and ensuring your content resonates with your followers.
3. Identify the right time to post on Twitter
Use the data within Analytics to identify when your audience is most engaged. Timing tweets appropriately can significantly enhance their visibility and engagement.
To amplify this, Highperformr's Scheduling Automation ensures your content is consistently posted at these optimal times, enhancing your content's reach and impact.
4. A/B Testing
You can also use Twitter Analytics for A/B testing, a process where you test two different versions of a tweet to see which one performs better. This knowledge lets you optimize future content based on concrete results.
Highperformr's AI coach can assist you in evaluating the success of different tweet versions and applying this knowledge to strategize future content.
5. Keep on top of trends
Watch for any changes or trends in your Twitter engagement over time. This helps to ensure your content stays relevant and is continuously improving.
Highperformr complements this by providing valuable daily, weekly, and monthly insights tailored to your social media goals, giving you a strong, consistent, and data-backed content strategy.
How do you access your paid campaign metrics on Twitter?
To access your paid campaign metrics on Twitter, follow these steps:
Step 1. Sign in to Twitter, or X Ads
Log into your X account and navigate to the X Ads platform. Note that your X Ads account may differ from your regular Twitter account.
Step 2. Navigate to the campaign dashboard
Once on the X Ads page, select the 'Campaigns' section from the top menu. This will take you to the Campaign Dashboard.
Step 3. Select a campaign
In the Campaign Dashboard, you'll find a list of your campaigns. You can sort these by date, budget, results, cost per result, and campaign objective. Click on the campaign name to view its metrics.
Step 4. Review campaign analytics
After selecting a campaign, you will see detailed metrics related to that campaign. These include follower growth, impressions, tweet engagements, followers gained, profile views, mentions, total campaign cost, conversion tracking, and more. These insights help track audience engagement and return on investment (ROI).
Step 5. Export data
For detailed analysis or sharing with team members, you can export your campaign data. Use the 'Export' button, typically located at the top-right of the page, to download data in CSV format. Select your desired date range before exporting.
Highperformr: Your Tool for Twitter Analytics
As an AI-driven tool developed specifically for platforms like Twitter, Highperformr can be your go-to resource for comprehensive data analysis and performance optimization. With its built-in AI coach, Highperformr refines your content ideas, auto-schedules your posts for peak times, and monitors your campaign results. Its tailored algorithms provide actionable insights and recommendations customized to your specific content needs.
Let's take a look at some standout features of Highperformr:
Key features of Highperformr include:
A. Content Creation Assistance
Highperformr sparks inspiration for content creation and helps users effortlessly generate brilliant content ideas with its AI-powered content generation tools
The platform provides an AI coach that refines and develops content ideas, adapting them seamlessly to your unique tone and style. Furthermore, it can convert an article into a post or thread, add emojis or hashtags, and create images for posts.
B. Tweet Scheduling
Highperformr allows users to prepare their content for publication with optimal timing and format—whether it's a single post or threads. With built-in automation, the platform allows users to focus on creating engaging content and schedule Twitter threads it for months in advance, relieving the stress of publishing.
C. Advanced Analytics
Highperformr provides analytics that visualizes beyond numbers and guides your journey to a more impactful online presence. It offers valuable daily, weekly, and monthly insights tailored to your social media goals based on trends and ongoing conversations on social media.
D. Easy Threads Creation
The platform allows users to express their thoughts in a structured manner. It preserves the context, maintains relevance, and ensures that the message flows seamlessly in thread format.
F. Convenient Access
They offer instant access with no credit card required to start, and they provide a tool ideal for scheduling tweets, boosting engagement, and creating threaded tweets.
Twitter Analytics Holds the Key to a Winning Content Strategy
If you’re not using Twitter Analytics to inform your content strategy, you’re missing out on a ton of opportunities to enhance engagement and reach on Twitter.
For the best results, use a mix of native and external analytics tools to track essential data points. While Twitter's native analytics offer a solid foundation, tools like Highperformr provide deeper insights, content suggestions, and scheduling capabilities.
Highperformr stands out as the ultimate tool for maximizing Twitter analytics. This AI-driven platform offers personalized strategies to optimize content and schedule posts, along with easy audience engagement tracking.
Begin your journey with Highperformr today—it's free to use!
