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Social media marketing moves at a blinding speed, and your ability to keep your finger on the pulse can make all the difference to your level of success.
Social media monitoring tools can help you make some sense of the chaos of your social media feeds, and highlight the most pertinent content and trends to understand your brand sentiment and your audience’s behaviors.
If you’re looking to adopt one of these powerful tools to support your campaigns, here’s a round-up of our five favorite social media monitoring tools on the market.
1. Highperformr Analytics
The Highperformr analytics suite provides a range of tools and views for helping you to build granular insights on the people who engage with your brand through different social media channels.
These analytics features and broader social media performance dashboards, will help you unlock plenty of insight to help strategize your social media content and deliver more effective social media campaigns.
Some of the key AI-powered social media monitoring features you can benefit from through Highperformr include:
Audience Analytics: User-level datasets to support the raw metrics on post engagement, showing users’ occupation and industry, geographic location, and the frequency with which they interact with your social accounts.
Engagement Trends: Metrics showing how “switched on” or engaged your audience is when it comes to following your accounts and interacting with your content.
Media Engagement Data: Highlighting the types of content that have been earning you the most engagements via social media, e.g text-based, images, video content, etc.
Followers Gained & Lost: A pictorial, long-range view of how your campaigns are performing based on how many followers you’ve gained or lost in a given period.
Top Replies: An analytics view specifically for Twitter marketing, ranking the replies you’ve posted based on their likes and retweets, alongside their overall engagement trend.
With these analytics views, you’ll be well-equipped to monitor the relationship you have with your audience and make productive calls regarding the next steps in your strategy. Aside from the versatile analytics capabilities, Highperformr users can also gain access to a diverse range of social media AI tools, helping you ideate and schedule quality content tailored to different platforms and save time on your organic social media marketing.
To try out our versatile platform and learn more about what it can offer your brand, sign up to Highperformr for free today!
2. Sprout Social
Sprout Social is a household name in the social media tools market, offering its users a comprehensive suite of tools for content scheduling, engagement analytics, influencer collaborations, and other social media management activities.
Its social listening platform’s core benefit is an intuitive unified inbox, where you and your customer service team can set up alerts for brand mentions and keywords across all your social media profiles, then respond to posts and tag other members of your team without having to jump from one platform to the next. This setup enables a more efficient workflow for team members responsible for maintaining customer service standards and keeping up appearances.
It’s worth noting that the social listening platform is operated as an add-on to Sprout Social’s core set of tools, and may require you to commit to additional services that you don’t need. However, if you can find space and justification for the supporting tools in Sprout Social, this social listening tool could be the ideal way to keep on top of audience sentiment.
3. CisionOne
PR giant Cision’s own social listening tool CisionOne is designed specifically for use by communication teams in medium-to-large businesses, and comes ready with analytics views for a range of popular social media platforms, including YouTube.
Aside from the standard social listening tools that highlight social channel discussion insights and brand sentiment, CisionOne also provides users with access to a rich database for journalists, media outlets, and social media influencers, making it a particularly attractive choice for brands who are planning to invest heavily in PR initiatives as part of their future marketing campaigns.
As the Cision name comes with a high level of renown, and the solution is designed for larger-scale campaigns, the price range may be a little too demanding for small and medium sized businesses that are prioritizing a high ROI when developing their marketing tech stack.
However, if PR channels are a major driving force behind your marketing strategy, and you’re looking for support for this arm of your marketing alongside normal social listening, CisionOne is definitely an option for your shortlist.
4. Agorapulse
Agorapulse is another social media marketing platform with social listening features designed for smaller agencies and businesses, accompanied by robust reporting views that makes it one of the better social media monitoring tools for sharing insights with internal stakeholders or external clients.
The intuitive social monitoring area has features that allow you to track your brand name as well as hashtags and keywords that are related to your industry niche, and set up alerts that highlight trending content and help you align your content calendar to your space’s hot topics. There’s also robust competitor research features enabling you to study your competitors’ social media activities and form a stronger content strategy designed to out-perform the market.
While the user-friendly design and ease of reporting certainly makes Agorapulse an attractive option for small and medium businesses looking to upgrade their tech stack, the overall scope of features are somewhat stripped-down compared to many other social media monitoring tools on the market. However, with more than 31,000 active daily users, Agorapulse clearly promises immense value for medium-scale social media marketing drives.
5. Meltwater
Omnichannel marketing suite Meltwater has an emphasis on digital PR that gives it a similar appeal to CisionOne, though it’s tailored more towards mid-market brands than larger, enterprise-level companies.
One of Meltwater’s stand-out features is the sheer scope of social media channels it’s compatible with, covering data feeds from major platforms like Instagram, LinkedIn, and Twitter, alongside more niche resources such as review sites, specialist forums, and even podcasts.
This wide breadth of data sources makes the tool especially well-aligned to niche brands who are already tuned-in with popular social media spaces discussing their industry, but want to expand this by analyzing less-obvious mentions from sources across the web.
The automatic sentiment analysis reports are intuitive enough to navigate in their basic form, but also allow you and your team to filter down the data with precise boolean operators for more specific searches.
This feature makes Meltwater even more granular, ensuring that you can always get a precise picture of your brand sentiment and avoid having to resort to guesswork.
Streamlining Campaigns With Social Media Monitoring Tools
With robust social media monitoring tools in your corner, your brand will be well-equipped to track the sentiment around your brand, respond to issues quickly, and gain an advantage over the competition with well-informed strategy.
We hope this round-up of some of our favorite social media monitoring tools has given you a clearer idea of the options on the market, and helped you towards a more informed decision for developing your marketing tech stack.
To start unlocking some great social analytics insights and upgrading your content with powerful AI tools, sign up to Highperformr for free today!
