Social Media Plan - 12 Templates and Examples for All Types of Businesses

With the fierce competition for people’s attention on social media, a lack of a solid plan spells disaster. You can’t just post content and hope your audience will love it. 

What you need is a detailed strategic playbook—a social media plan that covers every aspect, including target audience, content strategy, workflows, data analysis, and more.

If you’re unsure how to create a social media plan, we’ve got you covered. We’ve prepared templates and examples you can use to get your plan ready in no time.

What is a Social Media Plan?

A social media plan lays out all the essential information needed to successfully build and market your brand on social networks.

It’s your playbook or blueprint that specifies the strategies, processes, and steps to achieve your social media goals. It also sets the guidelines or metrics to measure and assess the success of your social media strategies.

A social media plan typically covers the following information:

• Social media channels to be used (e.g., LinkedIn, Facebook, Instagram)
• Goals and motivations (e.g., gain new followers, improve community engagement, increase website traffic)
• Social media marketing tactics
• Target audience profile
• Content strategy and calendar
• Delegation of duties and responsibilities
• Social media policies and guidelines
• Key performance indicators
• Social performance audit

To prepare your plan, you might need multiple documents in which you write the information specified above. The documents don’t need to be fancy—what matters is that the information is detailed and well thought out.

12 Social Media Plan Templates for All Businesses

There’s no strict guideline on how a social media plan should be made. You decide what information to include and how to present it.

However, the plan must be well-structured to reflect your ideas and visions properly. If you want to share it with your teammates, they should easily understand your plan.

To give you an idea of what a strong social media plan looks like, refer to our social media plan templates below, which are perfect for any brand.

1. Business Visions and Tactics Social Media Plan Template

This plan bridges your business objectives to your social media goals. It includes your business visions for a particular period and then outlines how they translate into social media goals. Moreover, the plan details how to achieve and measure the success of these goals.

In this example, the business aspires to grow. This can be achieved by enhancing the brand’s social presence (i.e., people’s awareness of the brand’s social media persona). Metrics such as followers’ count and post likes can be used to measure the brand's social presence. To achieve this goal, tactics include consistent content posting and influencer marketing.

2. Comprehensive Social Media Campaign Plan Template

This plan details a specific social media campaign, including significant dates, links to essential resources, and the brand’s call to action.

3. Social Media Customer Persona Plan Template

This plan requires in-depth research of your potential customers. Your goal here is to define your “ideal customers” on social media according to several attributes.

Here’s a sample customer persona profile for a handmade jewelry brand:

Your next marketing move must be tailored to your defined customer persona.

4. Social Media Content Plan Template

This is a comprehensive schedule of your future social media content posts. It’s usually a calendar that includes information about your upcoming content.

Think of it as a planner with a chronological timeline of your planned post. It contains all the pertinent information needed to successfully publish your content in the future.

Use HighPerformr’s social media calendar to stay on top of your posting schedule.

5. Product Launch Social Media Plan Template

Get your audience hyped for your next product launch. This plan provides a comprehensive guide to introducing your latest product to your target audience with a detailed timeline and analysis approach.

6. Social Media Budget Plan Template

It’s crucial to check your budget to ensure the smooth execution of your social media plan. This plan lets you estimate the overall budget necessary for your social media marketing.

7. Social Media Performance Audit Template

This one requires some self-awareness. Evaluate your current performance (based on several metrics) and consider how you can improve your current strategies. Review each social network you use and assess whether they perform well in terms of your objectives.

8. Social Media Multiple Channel Management Template

Managing multiple social networks is no easy task. To keep everything under control, you can use this centralized plan to track content schedules and task delegation across platforms.

Use HighPerformr’s multiple automation features to seamlessly post across multiple networks.

9. Social Media Content Planner and Tracker Template

This plan gives you a bird’s-eye view of the progress of your planned content. It lets you track the status of your content from conceptualization to live publication.

10. Social Media Strategy Plan Template

This template breaks down every step of your overall strategy and outlines the expected time frame. This plan keeps you on track to achieve crucial milestones in social media marketing.

11. Comprehensive Social Media Approach Plan Template

This template consolidates all important aspects of a social media strategy—audience, content, metrics, goals, etc. It is an amalgamation of the previous templates.

12. 30-day Social Media Plan Template

Reaching social media success in a mere 30 days might seem impossible. However, you may witness significant growth in your online presence and marketing by accomplishing one goal per day.

Of course, your daily tasks must be attainable, realistic, and measurable to make this plan effective.

Get Your Social Media Plan Into Action With HighPerformr

Turn your actionable plan into reality with HighPerformr’s innovative features for an impactful social media presence:

• Social AI: Use AI to produce high-quality posts based on your ideas and keywords and let it track trends to understand your audience better.
• Post Templates: Post high-quality content consistently with our ready-made template for different purposes.
• Analytics: Measure success and social media ROI with our high-caliber analytics tools.

Achieve social media excellence. Try HighPerformr’s free features today.