A good social media manager is the core of an effective digital marketing campaign. These campaigns can help businesses gain new customers, drive conversions, and boost sales.
But with social media oversaturation and fiercer competition, getting recognized in the digital sphere is becoming more challenging.
If you have tried managing your business’s social media accounts, you know how tedious it can be. Endless emails and social listening pile up, not to mention the malleable content calendars to ride the trends.
Rather than trying to keep up with every platform’s latest algorithm changes, it’s more practical to hand over the responsibility to a skilled social media manager.
In this article, we’re letting you into a not-so-secret business recipe: A good social media manager is all you need for the stars to align and grow your business.
Key Concepts in Social Media Management
Before we jump in, let’s revisit some of the key concepts in social media management:
- Social Media Management: A cycle of creating and publishing content to build rapport with your audience
- Social Media Manager: A person who handles the overall social media presence of a business or a personality. They monitor or create content creation strategies, execute social media campaigns, build relationships with audiences and other content creators, and monitor analytics, among many other roles.
- Brand Voice: Brand voice is the tone and personality your brand possesses across different social media platforms, often depending on your brand values.
- Social Media Analytics: These are tools you use to track and analyze your performance across each social media platform. Social CRM (Customer Relationship Management) platforms like Highperformr can help automate this process. Some of the metrics include reach, engagement, and conversions.
- Social Listening: Social listening involves monitoring any mentions of your business via social media channels. This information can then be used to improve your content strategy and customer relationships.
- Platform-Specific Strategies: Your business often needs multiple social media platforms to stay afloat. Customizing your social media content and strategy for each social media platform (Instagram, Facebook, TikTok, X/Twitter) ensures that you effectively engage with your audience on each channel.
- Content Calendar: A comprehensive schedule that outlines when social media campaigns/content will be posted. This calendar ensures consistency and relevance for a more engaging digital presence.
The Role of a Good Social Media Manager for Your Business Growth
Social media management is broad and multifaceted. It might seem like you can manage it yourself at first. But as your business scales, the more social media platforms you need to update. As social media becomes a relevant part of your marketing strategy, keeping up with everything will be trickier.
A skilled social media manager will help organize all aspects of your business’s social media management. But more than that, here are other reasons why a good social media manager can be the secret ingredient for your business’ success:
1. Responding to Audience Engagement
Your business may receive positive and negative reviews. A good social media manager knows how to handle both with compassion, professionalism, grace (and sometimes humor). They observe how your audience reacts to your content, products, and services and ensure that these reactions are acknowledged and appropriately addressed.
2. Creating Content
Creating content is not just about producing a high volume of posts. It’s more important to create content that resonates with your target audience while aligning with your business needs. A good social media manager can consistently create content compelling enough to your audience while meeting your business objectives.
3. Build Personal Connections with Target Audiences
Personal connections will go a long way in social media. These connections foster loyalty and build customer relationships that help your business survive tough times. A good social media manager will work to create these connections, boosting brand awareness and turning your silent followers into repeat customers in the process.
4. Managing Your Social Media Team
A good social media manager has the leadership skills to handle the whole social media creation team with minimal supervision. They also have the guts to take risks in experimenting with new trends (like the recent AI social media marketing trends) without sacrificing business values.
The Importance of a Skilled Social Media Manager
Still not convinced how a good social media manager will help your business thrive? Here are the crucial benefits of having a skilled social media manager on your team:
Finding Your Target Audience
Great content is only as good as the audience it reaches. With a skilled social media manager, audience targeting will be more intentional and direct.
Relentless Creativity
If you lack an artistic eye or a sense of aesthetics, a skilled social media manager will help you find your brand’s rightful color, style, and overall visual identity (or improve your existing one).
Saving Resources and Time
Needless to say, social media management is time-consuming. By outsourcing it to a professional, you can focus on other aspects of your business with confidence that your social media objectives are being implemented effectively.
Finding Your Brand Voice
A good social media manager will help establish and maintain a consistent brand voice. This consistency is important for building strong relationships with your audience. This way, you can continuously build a sense of community, foster a strong customer base, and humanize your business with a persona your followers can connect with.
Increasing Brand Awareness
With the right strategy and a knowledgeable manager, you can ensure more people will become aware of your business, products, and values.
Informed Decision-Making
Good social media managers utilize automation and analytics tools to guide their strategies. This data-driven approach to managing your business’s digital presence will increase the chances of successful campaigns.
Drive Traffic and Increasing Leads
We all know how powerful social media can be for driving traffic to your website and generating leads. Your social media manager should know the right mix of conversion strategies—calls to action, direct messaging, impactful stories, and day-to-day updates. These will drive more visitors to your business website and convert more audiences to paying customers.
Orchestration
Your social media manager should act as a conductor, orchestrating all your digital marketing efforts. They will direct and coordinate with content creators, videographers, photographers, writers, and graphic designers to ensure a harmonious digital presence.
What Makes a Good Social Media Manager?
A good social media manager is a mix of unique skills, traits, and qualities. Their versatility would enable them to manage your business’s online presence and follow through with your social media objectives.
Here’s what you have to look for in a good social media manager:
- Good Time Management: Effective time management is crucial for social media managers due to the need to juggle multiple tasks and meet deadlines.
- Skilled in Community Management: Your audience is the lifeline of your social media presence. An effective social media manager should possess strong communication skills, great listening skills, and a strong sense of empathy to manage your community effectively.
- Good Creative Eye/Innovate Mindset: Creativity is fundamental to standing out in social media. For an amazing social media manager, this means continuously and consistently topping creative ideas that capture and keep the audience’s attention.
- Adaptability. Your social media manager should be quick to respond to trends, algorithm updates, and other changes in technology and the industry.
- Tech-savvy. Familiarity with social analytics and understanding social CRM platforms and algorithms is a great plus for a social media manager.
- Passion for social media and marketing. Skills and passion go hand in hand in this industry. With a passion for social media and marketing, your manager would show greater commitment to helping your brand succeed.
- Ethics. A social media manager should ensure that your brand is represented with integrity, respecting brand image and value. They should also voice opinions for the betterment of your brand. Their goal must coincide with promoting positive engagement while following ethical guidelines.
When to Consider Hiring a Social Media Manager
Is a social media manager right for your business? Here are key signs that it’s time to bring one into your team to elevate your digital presence:
- Your business needs to enhance brand visibility and build brand relationships with your audience.
- Your business is growing rapidly, making it more difficult to manage social media on your own.
- You want to implement a comprehensive social media strategy.
- You struggle to post consistently across different social media channels.
- Your customer engagement needs improvement.
Remember to carefully evaluate your social media candidates based on the qualities that make exceptional managers we listed above. Pair that with your brand’s vision, values, and goals, and you’re golden.
Conclusion
Social media, technology—everything’s rapidly evolving for businesses these days. It’s come to a point where having a skilled social media manager is no longer a luxury. It’s a necessity.
A good social media manager does more than just manage your online presence. They also drive business growth by posting compelling content, engaging with your target audience, and boosting conversions.
Ready to transform your social media strategy? Pair your social media manager with Highperformr to elevate your business’ reach and engagement. Highperformr is built for teams of different sizes, enhancing collaboration and optimizing social media monitoring using AI.
Built especially for LinkedIn and X(Twitter), you can get started with Highperformr for free today!
