Tackling social media marketing in a competitive and fast-moving landscape requires a lot of time and effort. However, as any marketer will tell you, these two things always seem to be in short supply.
To ensure you and your team can execute social marketing campaigns as efficiently as possible, it’s crucial that you use everything possible to minimize delays and inconsistencies in your routine social media tasks.
One of the best ways to streamline your social marketing is by using social media templates that give you and your team a standardized starting point and a more efficient method for approaching each task.
Here’s a list of six free social media templates to help you save time with your next campaign.
1. Buyer Persona Template
Buyer personas are a critical resource when you’re trying to maximize the impact of your marketing campaigns, make sure your brand is standing out from the crowd, and fully understand your audience for more effective messaging.
With a detailed portrait of your ideal buyers, you’ll be able to fine-tune every campaign you run, and avoid wasting time and resources on ads or content that cast too wide a net.
Here’s a template showing some of the key variables that make up an effective buyer persona:
2. Social Media Style Guide Template
In today’s marketing climate, people in your audience are going to encounter your brand across multiple different touch points before they make a buying decision.
With this in mind, it’s essential to make sure the people you’re targeting can recognize you no matter where they find you, and that your whole social media team is creating content that adheres to one, distinctive tone of voice.
A social media style guide will help keep your content creation uniform on every platform you’re using, prevent inconsistencies, and help to develop a strong brand identity that resonates across touch points.
Here’s a social media style guide template to get you started:
3. SWOT Analysis Template
A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is a widely-adopted method of carrying out a competitive analysis in many business contexts, including in social media marketing.
By providing a comprehensive view of your brand’s positive and negative aspects, both internal and external, you can develop a social media strategy that unlocks the full potential of your current assets, while minimizing the negative impact of any obstacles.
Here’s our SWOT analysis template:
4. Social Media Calendar Template
Producing a consistent flow of quality, engaging content is a basic prerequisite for any social media marketing campaign.
Without proper organization, however, many social media marketers can fall into the trap of “winging” their content plans, failing to leave enough time to come up with fresh content ideas, and getting lackluster results.
A social media calendar will help you stay ahead of your posting schedule, avoid recycling the same type of content too often, and empower your social media team to collaborate more effectively.
Though content calendar social media templates can take on many forms to suit the needs of the brand, here’s a basic layout for one month to use as a starting point:
If you need to get on top of your content calendar, Highperformr has an intuitive, AI-powered publishing platform that automates routine content management tasks and optimizes your posting frequency based on your unique inputs. Sign up for free!
5. Social Media Performance Report Template
Regardless of how well your social media activities seem to be doing on the surface, you’ll need to record and analyze your key social media metrics to understand whether your performance is improving or declining, and how new approaches in your social media marketing have been received.
Like a content calendar, social media report templates should be tailored to your unique goals and needs, and will also need to be adjusted depending on the social media platform and its specific metrics.
Here’s an example of what a LinkedIn performance report might look like:
Though most social media platforms come with their own basic analytics views, these may not be granular enough for you to build an accurate picture of your social media performance and make informed decisions about future campaigns.
Highperformr’s social media analytics suite comes with a range of powerful analytics features, such as a Top Posts view, media engagement metrics, and a growth funnel view. Try it for free!
6. Social Media Influencer Media Kit Template
If you engage in influencer marketing, you’ll need a polished, engaging, and informative media kit that will clearly set out the terms of your partnership and help your influencers create posts that are up to your standards.
This will help you secure the most high-value influencer partnerships relevant to your niche, and help you avoid possible miscommunications in the early days of a new influencer relationship.
Here’s a template to follow when drafting your media kit:
Our Rates
Influencer Bronze Package - $XXX.XX
- LinkedIn shout out.
- Twitter shout out.
Influencer Silver Package - $XXX.XX
- Twitter shout out.
- Long-form (500 words +) LinkedIn post.
Influencer Gold Package - $XXX.XX
- Twitter shout out.
- Instagram/TikTok Story.
- Long-form (500 words +) LinkedIn post.
Our Content
Style Guide: [Link]
Please see some links to some of our top-performing posts that influencers have created in the past to get a better idea of what we’re looking for in this partnership.
[Link 1]
[Link 2]
[Link 3]
Streamlining With Social Media Templates
Once you’ve assessed the needs of your social marketing team, and equipped them with robust social media templates to help with their routine tasks, you’re sure to see improvements in efficiency and communication across your channels.
For more tools to support your social media analytics, content creation, and marketing team collaboration, sign up to Highperformr for free today!
