Social media is a competitive place, especially with so many businesses and personalities aiming to become the trend. Therefore, having a carefully planned strategy is critical. This is where social media content calendars become a pivotal tool that you can use to build your marketing roadmap.
These calendars outline what you’ll post, when you’ll post it, and on which platforms. If you don’t know how to build one, there are numerous social media calendar templates available to help you get started. And that’s what we’ll show you in this article, so keep reading.
1. HubSpot’s Social Media Content Calendar Template
HubSpot offers a comprehensive and easy-to-use Excel template designed to simplify your social media planning process. It’s a monthly calendar template with sections for tracking your social media platforms, content types, and posting frequency.
The template contains multiple tabs for different platforms, allowing you to schedule and format your content for platforms like Facebook, LinkedIn, Twitter, and Pinterest. It also has the “Content Repository” feature, which helps you track all your most promoted, evergreen content.
Why it’s great:
- User-friendly and customizable
- Includes a variety of content categories
- Offers platform-specific formatting guidance
2. Hootsuite’s Social Media Content Calendar
This is a free, intuitive spreadsheet template that you can use to plan and track your content across multiple platforms. It’s pre-designed with separate rooms for major social media platforms like Facebook, Instagram, X, LinkedIn, and TikTok, but you can customize it to your needs.
The template offers both weekly and monthly views for your content schedule. In each tab, you’ll find columns for the content type, publication date, title, topic, relevant URLs, and more categories. There’s also a separate tab for your evergreen content, allowing you to retrieve them quickly despite new posts.
Why it’s great:
- Simple, organized design
- Flexible scheduling features for weekly and monthly content
- Efficient management for evergreen content
3. Trello’s Editorial Calendar
Trello is a popular project management tool, and its editorial calendar template just hits the spot for those who prefer a visual, board-based planning approach. Using Trello’s card system, the template lets you organize content ideas, track progress, and schedule posts. You can customize each card with labels, due dates, attachments, and comments.
To further enhance the template, you can actually use Power-Ups (or app integrations) like Evernote to attach in-depth notes to your cards. Some integrations can also display your board in a calendar view.
Why it’s great:
- Highly visual and customizable
- Easy to integrate with other tools like Slack, Google Drive, and more
- Supports team collaboration and real-time updates
4. CoSchedule’s Marketing Calendar
While not exclusively a template, CoSchedule’s Marketing Calendar lets you manage your posts on major platforms and organize email postings, articles on WordPress, podcasts, and other content types. Aside from basic scheduling, it also allows you to create templates for your social media posts, generate titles, and reshare your top-performing content automatically.
The free version of this calendar template accommodates up to 2 social media profiles and comes with time scheduling insights, 20 AI-generated project templates, and CoSchedule’s AI Social Assistant.
Why it’s great:
- Integrates with content management systems like WordPress
- Efficient AI-assisted content scheduling
- Allows for complex content planning and execution
5. Sprout Social’s Downloadable Social Media Calendar Template
Sprout Social’s social media calendar template is designed to simplify the content planning process. It’s a spreadsheet that lets you plan your content for a whole month, thanks to its weekly content tabs. Each tab offers a structured framework to track various aspects of a project, including the following:
- Project details, such as the copy’s title, media type, target audience, and timeframe
- Collaboration notes, publishing dates, and KPIs
- Progress indicators
Why it’s great:
- Comes with supporting articles and tips from Sprout Social
- Focused on planning and performance
- Very customizable using Google Sheets
6. Asana’s Free Social Media Calendar Template
Asana offers a free social media calendar template based on its project management system. This makes it more dynamic to use than regular spreadsheets. The template is pre-designed with multiple sections and tags to help you manage your social media campaigns.
This template is essentially a project management framework, and you can use it to:
- Plan, create, and track social media content in one place
- Have a unified storage of your content assets and information for easier access
- Prevent scheduling conflicts by improving the visibility of task dependencies
- Set up collaborations in your team
Why it’s great:
- Integrated with Asana’s project management features
- Supports team collaboration and task assignment
- Offers customizable workflows and timelines
7. Airtable’s Social Media Calendar
Airtable combines the functionality of a spreadsheet with the flexibility of a database, making it an excellent tool for social media planning. Its social media calendar template offers two tables where you can schedule your content and see your results, respectively.
The “Social media calendar” table offers three views, including an overall calendar view, a detailed view of your content across channels, and a task request page. The detailed view showcases your topics, publication dates, categories, notes, copy, and even images.
Meanwhile, the “Results” table reflects the metrics for the posts you have published already. These include engagement rates, costs, total spend, and post type.
Why it’s great:
- Plan content, assign tasks, and monitor performance in one place
- Visual clarity for both overview and detailed view of your content schedule
- Data-driven insights
8. Notion’s Social Media Calendar with Notion AI
If you’re looking for a simple and clean Interface, this template from Notion might be a great choice for you. It has a dedicated “Posts” page where you can organize your content, categorize them by platform, indicate dates, and add other table columns as needed.
What really makes this Notion template unique is that it offers multiple views of your content, which can be helpful when optimizing your social media strategy. These include the following:
- A basic table view
- Calendar view
- View according to the social media platform
- View based on needs for graphics
- Graphs for post count and tally per platform
Why it’s great:
- Lots of integrations available
- Multiple views make for easier analyses and planning
- Notion AI
9. Buffer’s Simple Best Time to Post Calendar Template
A social media content calendar doesn’t always have to be feature-packed, and Buffer’s simple but effective template just fits that description. It’s a PDF template that comes pre-designed with indicators on the best times to post depending on your channel. Buffer used different colors to distinguish among social media platforms and colored time periods accordingly.
Why it’s great:
- Intuitive colors that indicate the best times to post based on the platform
- Printable, editable with Adobe Acrobat Reader
- Simple weekly template
10. ClickUp’s Content Management Template
ClickUp’s template offers a comprehensive solution for managing the entire content creation process. Aside from content planning, it also lets you track content progress, assign tasks, set deadlines, and even store attachments. It includes customizable views like lists, boards, and calendars, allowing you to visualize your workflow in a way that best suits your team’s needs.
Why it’s great:
- Manages the entire content lifecycle, not just social media scheduling.=
- Customizable views for tailored workflows
- Strong task management features for team collaboration
- Integrates with other tools to enhance efficiency
Planning Your Social Media Content Ahead
Careful planning leads to stable results; the same can be said for your social media content. Using social media calendar templates, you can easily map out your topics, scatter them into your allocated timeline, and figure out other details.
But planning is just the beginning.
To execute your social media content roadmap, you need a powerful tool that can do the job. Highperformr is one such social media management platform. It can help you.
- Create posts at scale, thanks to proprietary AI.
- Schedule content publishing based on your calendar.
- Analyze your published content to power your next plans.
