6sense is an account-based marketing (ABM) platform that helps B2B sales and marketing teams understand when a potential customer is ready to buy and what solutions they are actively researching.
6sense helps B2B companies identify buying signals from multiple sources.
The tool uses predictive analytics to automatically assign a score called the intent score to prioritize leads and gather information for sending personalized messages. The tool also allows your sales team to anticipate and respond to buyer needs from a single dashboard and track the buying stages of your hot leads.
However, 6sense may not be the perfect fit for everyone. Let’s explore why you might want to consider 6sense alternatives.
Why you might want to switch from 6sense
1. Steep learning curve
New users say they face a steep learning curve given the wide range of features but limited online resources.
“The platform is quite robust so it requires a significant learning curve. There are a lot of features within the platform so onboarding takes time, and there aren't that many resources online to help new users learn about it”. Source: G2
2. Data accuracy issues
Some users report inconsistencies in account matching. There is a lack of clarity on where intent signals are coming from and it can result in false positives. This results in wasted time on unqualified leads and ultimately reduces overall ROI.
“Depending on the target market, the account matching can be imprecise, so a company with multiple locations may end up being pulled in and take up a lot of ad impressions. And the inability to pinpoint where exactly activity is coming from in an organization can lead to false positives where our sales team is unable to take immediate action.” Source: G2
3. High costs and long contracts
6sense does not publicly disclose its pricing, but various sources indicate that it requires a significant investment and a long-term commitment. This can be a challenge for smaller teams or businesses seeking more flexible and budget-friendly ABM solutions.
“6Sense is coming in at $120k for the first year and they want a commitment to a 2-year contract.” Source: Reddit
4. Slow UI
A slow user interface can frustrate sales teams and that’s a common complaint with 6sense. Users mention that the platform takes too long to refresh data, making it inconvenient to track account activity in real-time. This can result in reducing the tool’s overall effectiveness.
“The UI is a bit clunky and SLOW. Sales often complain about the lag in refreshing the data and viewing segments in the platform so many reps do not sign in for that reason.” Source: Capterra
5. Limited integrations
The platform restricts API access for data enrichment unless you’re using one of its preferred CRMs. If you are using a different CRM then the workflow is manual and time-consuming.
“If you don't use Salesforce, Hubspot, or Salesloft, you would have to do a lot of things manually. For some reason, they don't let you use their API to enrich data if you don't use one of the CRMs mentioned, which makes no sense.” Source: Capterra
Check out these top alternatives to 6sense
Highperformr
Highperformr is a sales intelligence platform that helps you discover buying intent signals and identify ICP leads. With Highperformr your sales team will get access to exclusive real-time social insights on lead activity, LinkedIn connections, and engagement patterns.
Key features:
- Identify & enrich high-intent leads: The tool adds intent signals, social insight, hiring data, and 50+ other signals to enrich profiles with comprehensive insights for better lead prioritization and outreach.
- Access first-party data: The tool provides real-time social insights on lead activity, LinkedIn connections, and engagement patterns.
- Get contextual sales intelligence: Highperformr doesn’t just give you a list of names and emails but it provides contextual insights on lead activity to help you connect with prospects meaningfully.
- Track job changes: With Highperformr, you will get real-time updates on customer job changes, promotions, and role expansions. This can also help you with multithreading sales.
- Prioritize leads based on social signals: The tool allows you to go beyond traditional intent scoring by tracking social engagements, LinkedIn connections, and industry discussions to pinpoint leads who are most likely to convert.
- Manage social media: Highperformr also helps you manage your brand’s social presence with its social AI copilot to create and schedule posts while helping with employee advocacy and brand awareness.
- Self-serve platform: The tool is built for the sales team to use effortlessly with a user-friendly interface.
- Easy integrations: Highperformr works with your existing sales and marketing tech stack by easily connecting with 60+ B2B tools for a smooth workflow.
- Chrome extension: You can easily add leads from LinkedIn and sales navigator directly to the Highperformr dashboard with just a few clicks.
Demandbase
Demandbase is a powerful 6sense alternative that offers a full suite of solutions to pinpoint the most promising accounts and help sellers engage the right prospects.
Key features:
- Advanced account targeting: The tool provides AI-powered analytics and firmographic data to help businesses prioritize high-value accounts.
- Personalized advertising: AI-driven advertising capabilities allow you to create dynamic, personalized campaigns based on real-time buyer behavior.
- AI-driven insights: The platform continuously monitors online activity, content consumption, and competitive interactions to anticipate customer needs.
ZoomInfo
ZoomInfo is a B2B database and intelligence platform that helps businesses identify decision-makers and connect with them.
Key features:
- Large B2B database: ZoomInfo has a huge contact database with 70M direct dial phone numbers and more than 174M verified email addresses.
- Workflow optimization: The tool allows automated sales prospecting, data enrichment, and lead scoring to simplify outreach efforts.
- CRM integrations: ZoomInfo is a leader in this space and offers integrations to almost all major CRMs and other sales tools.
Bombora
Bombora is a 6sense competitor that gets data from a network of B2B websites to help businesses understand which companies are actively researching their products.
Key features:
- Company surge intent data: Bombora’s surge technology analyzes prospect behavior across publisher networks to find which companies are researching what topics.
- Data-driven account targeting: The tool provides real-time buyer intent signals to identify prospects in their specific stage of the sales funnel.
- Planning & measurement suite: Bombora has visual dashboards powered by B2B intent data for complete market understanding.
Clearbit
Clearbit is a B2B contact data provider that gathers public data from web and proprietary sources and uses AI to convert these random data into structured data sets for a strong GTM strategy.
Key features:
- Real-time data enrichment: Enrich firmographic, technographic, and demographic details for your ideal customer profiles.
- Website visitor identification: Identify anonymous website visitors and match them to their company profiles.
- Intelligent lead scoring: Score and prioritize leads based on company size, industry, and engagement levels. The tool also provides lead routing to quickly assign high-value leads to the right reps.
Apollo.io
Apollo is a sales intelligence and engagement platform for businesses to find, enrich, and connect with leads efficiently. It is a top alternative to 6sense with a vast B2B database for automated outreach and sales engagement functionalities.
Key features:
- Extensive B2B database: Apollo.io provides access to over 210 million verified B2B contacts with firmographic and technographic data.
- Intent-based lead prioritization: The platform identifies high-intent leads by analyzing engagement signals to focus on the most promising opportunities.
- CRM and marketing integrations: Apollo.io integrates with Salesforce, HubSpot, Outreach, LinkedIn and other sales tools for data sync.
Terminus
Terminus is an account-based marketing (ABM) platform that is rooted in first-party data and focuses on multi-channel engagement. The tool also offers targeted advertising and personalized outreach for account acquisition, expansion and renewal.
Key features:
- Multi-channel ABM campaigns: Terminus helps businesses engage accounts across multiple touchpoints with email, social, and display ad targeting.
- AI-powered intent data: The tool helps you track buyer intent signals and account activity to help sales and marketing teams focus on high-propensity leads.
- Advanced account analytics: The platform tracks account insights such as engagement levels, interactions, and marketing touchpoints.
RollWorks
RollWorks is a good 6sense alternative for businesses looking to scale their ABM efforts by identifying the best-fit target accounts and delivering actionable recommendations for your account-based execution.
Key features:
- Precision account targeting: RollWorks uses firmographic and intent data to help businesses target the right accounts with hyper-personalized advertising campaigns.
- Automated lead scoring: The AI-driven lead scoring system prioritizes prospects based on engagement levels and intent signals
- Multi-channel advertising: You can create cross-channel marketing strategies for programmatic ads, social media campaigns, and email marketing.
Cognism
Cognism is a B2B sales intelligence platform that prioritizes GDPR and CCPA compliance for lead generation and enrichment focusing on Europe.
Key features:
- Global contact and company database: Cognism has access to a database of decision-makers across various industries and regions.
- Real-time enrichment: The AI-powered intent tracking feature ensures businesses target engaged leads with up-to-date information.
- Compliance-first approach: Cognism prioritizes GDPR and CCPA compliance for ethical lead generation.
Metadata.io
Metadata.io is an AI-driven demand generation tool that helps you turn every ad dollar into measurable results. Automate your paid media campaigns, lead nurturing and audience targeting from a single dashboard.
Key features:
- AI-powered campaign automation: Automate ad creation, audience segmentation, and budget allocation to optimize paid campaigns across LinkedIn, Facebook, and Google Ads.
- AI agents: Use AI agents for bidding, creating ad copy and analysing ad performance.
- A/B testing: Use the platform to continuously test multiple ad variations to identify what works best for maximum ROI on marketing spend.
HubSpot marketing hub
HubSpot marketing hub is a versatile marketing platform for businesses looking for a solution that includes email marketing, automation, analytics, and ABM features.
Key features:
- Robust marketing automation: HubSpot enables businesses to automate email campaigns, social media posts, and lead nurturing workflows.
- Account-Based Marketing (ABM) tools: Hubspot provides targeted content recommendations, personalized outreach, and CRM insights to execute effective ABM campaigns.
- Detailed analytics & reporting: Access in-depth marketing analytics, and track engagement metrics, lead sources, and conversion rates to optimize strategy.
What to look for in a 6sense alternative
When evaluating alternatives to 6sense, you need to focus on these key features so that you choose a platform that meets your business goals and improves your sales and marketing efficiency.
Make sure the data is fresh and accurate
Real-time intent data is the most crucial factor for any sales intelligence tool. Outdated data will lead you to misdirected outreach resulting in lower engagement and poor sales performance. Look for a provider who gives real-time intent data.
Choose tools that integrate with your current stack
The intent data platform you choose should be easy to integrate with your existing CRM and sales tools for creating an automated workflow. Look for open API access to enable custom integrations. A lack of integration will lead to data silos, inefficiencies and result in a disjointed sales system.
Go for a platform that's easy to use
If the tool is unintuitive, it can slow down adoption, frustrate users, and reduce efficiency. The tool you pick is only effective when your team can easily use it without extensive training. See which tool offers a short learning curve with interactive dashboards and intuitive UI.
Pick something that can grow with your business
A solution that works well for small teams may struggle with larger datasets. That’s why your tool should be able to scale as your business grows. Look for tools that offer flexible pricing, customizable features, and the ability to handle increasing data volumes without performance issues.
Compare pricing and value across tools
Make sure the tool you choose has a transparent pricing structure and doesn’t lock you into long-term contracts before you see anything of value. Compare the features available at each price point to determine if you really need it, align with your budget and deliver measurable ROI. A credit-based pricing model can be a great advantage as it is flexible and allows you to pay only for what you use.
Read real user reviews and case studies
Check out peer reviews on platforms like G2 to understand what others are experiencing with the product. Read case studies from similar companies and how the tool has solved real-life problems.
Test it out with demos and trials
The provider should offer a trial period as a proof of concept before requiring a long-term commitment. Schedule a demo and have your team test the platform during the trial to assess how quickly they can adapt and start seeing value. Test the responsiveness of customer support to resolve an issue or a doubt.
Highperformr - the best6sense alternative for B2B businesses
Highperfomr is a GTM workflow platform and intent data provider designed to help sales teams identify, enrich, and prioritize high-value leads. Unlike 6sense, which primarily focuses on predictive analytics, Highperformr combines real-time data, AI-driven insights, and social intent tracking to give the sales team the complete intelligence they need to close deals faster.
With credit-based pricing, negotiable contracts, and a proof-of-concept trial before you commit, Highperformr ensures you get exactly what you need without unnecessary risks. Plus, its dedicated customer support team provides white-glove onboarding, making the transition seamless and hassle-free. Book a demo today.
