It wouldn’t be a stretch to say that Zoominfo is to sales what Salesforce is to CRM. It is among the earliest in the business of consolidating and selling data to B2B companies and has been one of the more sought-after sales intelligence providers although the market now has evolved with several Zoominfo competitors chipping marketshare away from the 15-year-old legacy player.
Zoominfo is a sales intelligence platform that gives companies – predominantly B2B businesses – access to a large database of company and contact information. Companies typically use Zoominfo’s tools and data for lead generation, sales engagement, targeted advertising, data enrichment and CRM management, and recruitment solutions.
Over the last few years, however, the dominance has been waning, despite its early-mover advantage. Several ZoomInfo competitors have cropped up, each promise to offer more recent and relevant contact information, easier UI, and better customer support, and address the cons of Zoominfo.
Users say that Zoominfo is expensive, a lot of the data isn’t accurate, the UI is “poorly designed and cumbersome”, and that the customer service is “appalling”. Naturally, B2B companies are looking for Zoominfo alternatives. And boy, are there many! From point solutions to country-focused solutions to workflow platforms, there are several dozen companies that could be considered competitors to Zoominfo.
How to choose the right the ZoomInfo alternative
Choosing the right alternative isn’t about picking one at random or simply based on price, it’s about finding the product that suits your business the best.
While comparing products and looking for alternatives, it is important to evaluate them against your company’s requirements. Here are some questions to ask:
- Does the tool add value alongside just solving the basic problem you’re facing?
- Has the product been designed for businesses like yours or other kinds of businesses, i.e., does your business match their ICP?
- Are integrations available to the tools you regularly use?
- How good and responsive is the customer support?
- What is the pricing like and does it fit your budget? Will you need to purchase additional credits, and if yes, how will that impact your budget?
- How many other tools/products would you require to ensure a smooth workflow?
- Are you targeting global markets or a specific region, and does the tool serve the regions you’re targeting?
This article has been written to help you with understanding exactly this.
We’ve scoured multiple company websites, review websites, YouTube videos, and social media to analyze the list of Zoominfo’s competitors and companies that position themselves as Zoominfo alternatives. We have examined their pros and cons, pricing slabs, and key features or functionalities.
Every Zoominfo competitor brought something unique to the table, and promised different value propositions. We found that among all the products in the market, there are 15 companies that offer better or at least similar features at comparable prices.
Let’s get into the weeds of every product in this list of the top ZoomInfo competitors:
Highperformr
Highperformr is a GTM platform that provides data, signals, and sales intelligence to businesses and helps B2B businesses identify and enrich leads using first-party social data. With Highperformr, you can
- Identify ICP leads from target accounts, websites, B2B events or trade shows, social platforms, or other sources using first-party data
- Enrich the leads with basic contact information, firmographic data, social intent data, social signals
- Prioritize the high-potential leads based on social signals and spearfish the leads that are most likely to convert
- Manage social media presence, using the Social Media AI Agent to create and schedule personalised social media posts, drive employee advocacy, and amplify brand voice on social platforms
Highperformr is the best Zoominfo alternative as it provides not just access to a database of 250M contacts but helps identify ICP leads and enrich them with more contextual data and insight beyond contact numbers and email ids. This way, you don’t just get a row of names and contact information but get recent and relevant contextual signals and data about leads that match your ICP. This way, you can understand your leads better and connect with them meaningfully, seeing an increase in response rates.
Key features:
- First-party data: Highperformr is the only Zoominfo competitor that has direct access to LinkedIn data under the hood. This enables Highperformr to provide the latest, most accurate data about LinkedIn contacts. Highperformr has real-time access to first-party data and can help you find just not the contact details of the person but also get insight and signals on how active they are, what topics they talk about, who their recent LinkedIn connections are, etc.
- White-glove onboarding and Applied AI solutioning: Highperformr provides every customer with white-glove onboarding and implementation with the help of an Applied AI Engineer who can work with you to use Highperformr to find the right kind of leads and book meetings effectively.
- Similarity search: With Highperformr, you can find contacts similar to an ICP contact you have, and find companies similar to accounts you’re targeting.
- Find and build lead lists: Highperformr enables you to build lead lists that match your ICP based on event or tradeshow participation, keyword search, social media engagements and audience, competitor audience analysis, etc. Essentially, Highperformr helps you identify new ICP contacts in addition to enrichment of leads you already have.
- Intuitive and easy to use: Highperformr has been built to be a simple, self-serve platform that revops leaders, sales folks, lead development representatives (LDRs) and market research teams can use to enrich and filter leads easily.
- Integrations: Highperformr fits seamlessly into your existing sales and marketing techstack and has be connected with dozens of other B2B tools.
- Job change tracking: Highperformr enables you to track any career moves of key contacts or prospects. You can get real-time updates on job changes, promotions, or additional responsibilities of your contacts.
- Chrome plugin: The Highperformr Chrome extension can be used to easily and quickly add contacts or posts from LinkedIn to your Highperformr dashboard.
Pros:
- Social media management and social audience tracking: Highperformr comes with a GenAI-native social media management platform which you can use to create and publish posts on social media, track the audience engaging with the posts, and identify leads from among your social audience.
- Leadgen + contact enrichment: Highperformr is a leadgen platform in addition to being a source for contact information and data enrichment. Users can manage their GTM workflow on Highperformr – all you need to do is to define and configure your ICP and Highperformr enables you to find contacts, enrich them, get social intent signals, refine your list, prioritize leads, and reach out to the high-potential ones to increase response rates.
Cons:
- No free plan: The leadgen features are not available on the free plan. Users have to purchase credits to be able to access the audience analytics and leadgen functionality.
Pricing:
Highperformr offers a simple, free product designed for individual users. For teams and larger enterprises, there’s a 14-day free trial to explore advanced features. Paid plans start at $59 for lifetime access, with optional credit add-ons available starting at $10 for 1,000 credits.
Apollo
Apollo.io is a sales engagement and sales intelligence platform that provides users with a database of contact information and enables them to manage other sales activities such as filtering contact information, creating and scheduling emails, managing meetings, automating parts of the workflow, tracking analytics, etc.
Key features:
- Large database: Users have access to over 210M contacts and 35M companies.
- Email automation: The tool has features for sales outreach, such as customizable email sequences, A/B testing, and performance tracking.
- Filters: You can refine search using 65+ filters, including job title, industry, and company size, to zero in on the ideal leads.
- CRM integration: Apollo offers integrations with Salesforce, HubSpot, and other tools.
- Sales analytics: The platform offers analytics features to track key metrics like open rates, reply rates, and meeting bookings.
Pros:
- User-friendly interface: Intuitive design makes it easy for teams to get started without steep learning curves.
- Extensive and reliable contact database: Combines a large contact database with sales engagement tools.
Cons:
- Support challenges: Users report delays in customer support responses, which can disrupt workflows. “We have spend more time trying to get their support to help fix their issues then we have been using the product,” a user said in a review on the G2 website.
- Lack of features in lower-priced plans: Some customers have complained about the feature set provided as part of Apollo’s free or lower-priced plans.
Pricing:
Apollo offers a free plan, and has multiple packages starting from $49 per user billed annually for a Basic version to $119 for larger organizations. Email credits are at the centre of Apollo’s pricing plans and users can purchase more credits as per their needs.
LeadIQ
LeadIQ is a sales prospecting platform that offers access to a comprehensive B2B contact database. It allows for data capture from sources like LinkedIn using a Chrome extension, integrates with CRM systems such as Salesforce and HubSpot for data synchronization, and includes an AI-powered email generator, Scribe, to assist in crafting personalized outreach messages.
Key Features:
- LinkedIn integration: Capture lead information directly from LinkedIn using a Chrome extension, simplifying the prospecting process.
- AI email generation: Generate personalized, contextually relevant email templates with the AI-powered Scribe.
- Job change monitoring: Track job changes, promotions, and other significant events to identify new opportunities within accounts.
- CRM integration : Sync data directly with Salesforce or HubSpot to streamline workflows and avoid duplication.
Pros:
- Ease of use: Many users say that perhaps the best feature is the Chrome extension makes it simple to capture and manage leads directly from web platforms like LinkedIn.
- Personalization at scale: The AI email generation tool helps create tailored messages quickly.
Cons:
- Inaccurate data: Users have reported issues with outdated or incorrect contact information, which can hurt outreach efforts.
- Pricing structure: Credit-based pricing often exhausts limits quickly, even when the data retrieved is incomplete.
Pricing:
LeadIQ offers a free plan, and has a couple of packages starting from $36 a month per user, and has custom pricing for larger enterprises that want a wider range of features.
Hunter
Hunter.io is a platform for users to find email addresses associated with specific domains or people. We feel it wouldn’t be a direct Zoominfo competitor, but can be an alternative to Zoominfo if you’re looking to particularly connect with people on email.
Key features:
- Email finder: You can easily locate email addresses by entering a person’s name and domain.
- Email verification: The platform allows you to verify all email addresses and receive a confidence score to assess accuracy before initiating contact.
- Bulk search: Hunter supports bulk enrichment so you can upload a list of domains to find and enrich email addresses for large-scale campaigns.
- Chrome extension: The tool comes with a browser extension to discover email addresses directly while browsing websites.
Pros:
- Straightforward interface: Hunter is clean and easy to navigate, making it ideal for users who want a simple tool.
- Reliable verification: Many users say that the confidence scores feature helps reduce bounce rates.
Cons:
- Limited free version: The free plan caps the number of searches and verifications, restricting usage for smaller businesses.
- Expensive for startups: Pricing can be prohibitive for teams with limited budgets.
Pricing:
Hunter has four pricing tiers for its outreach tool, starting from $34 to $349 for unlimited seats, and the breadth of features increasing as you go to the higher tiers. The company offers credit-based access to its email search and verification services through its Data Platform plans. Need anything beyond this? You can reach out to Hunter’s sales team to have a package customized for your needs.
Kaspr
Kaspr.io is a unique one among all Zoominfo competitors because they focus on European contact data. Given the GDPR and restrictions around data collection, many sales intelligence providers don't promise accuracy or extensive access to data on European companies or contacts but Kaspr claims to be GDPR aligned and promises access to over 200M profiles. This makes it an interesting Zoominfo alternative to consider if your business has a lot of customers in the Europe region or is targeting European prospects.
Key features:
- European focus: The company focuses on GDPR-compliant contact data for over 200 million European profiles, ideal for businesses targeting EU markets.
- LinkedIn integration: It features a Chrome extension to pull contact information directly from LinkedIn profiles.
Pros:
- GDPR compliance: Kaspr ensures data privacy and legality, making it a trustworthy option for EU-focused campaigns.
- Ease of use: Customer reviews online indicate that the tool is simple to navigate and integrate into any sales workflow.
Cons:
- Costly for smaller teams: Pricing can be steep for startups or small businesses.
- Fewer integrations: Kaspr has limited compatibility with other tools and this may hinder advanced workflows.
Pricing:
The company offers a basic free plan, and the paid version start at 45€ per user per month, and goes up to 99€ for larger organizations.
Clearbit - Hubspot Breeze
Clearbit is a B2B data provider that was acquired by Hubspot in December 2023. The product is now called HubSpot Breeze and is part of the Hubspot platform and can be a good competitor to Zoominfo as Clearbit also provides contact and company information.
Key Features:
- Optimize forms: One of the key offerings is the ability to optimize and shorten information forms. With Clearbit, users can ideally remove fields that Clearbit can enrich, and use forms to collect prospect data that can be more useful for sales teams.
- Visitor insights: You can use Clearbit to track which companies visit your website over hours, days, weeks, or months. The platform also makes it easy to identify prospects visiting high-intent pages (like pricing) and cross-check if they’re already in HubSpot.
Pros:
- Comprehensive firmographic data: Clearbit provides detailed company data across all sizes, which is invaluable for targeting a wide range of prospects.
- Free version: The free version allows users to define Ideal Customer Profiles (ICPs), track audiences, and monitor website visits, making it accessible even for smaller teams.
Cons:
- Recent UX changes: Users note that Clearbit has gone through a number of UX changes recently, and not all have been for the better. “Their most recent visitor report, in particular, is much more difficult to read and use. Their credit-based system is fairly unintuitive, and our team has found that the names/titles they have from a data enrichment standpoint aren't terribly useful for our audience,” a user said on a G2 review.
- Credit system issues: The credit-based system feels limiting, and many users report running out of credits quickly, often within a single day.
- Data enrichment challenges: The names and titles in their enrichment data aren’t always relevant for certain audiences.
Pricing:
Since Clearbit is now part of the Hubspot platform, the products and services that Clearbit used to offer are part of the other services and packages that Hubspot offers and the pricing can vary based on the combination of products you use from the Hubspot platform.
Seamless AI
Seamless.ai helps users find contact information, get buyer intent data, and track job changes to identify leads. The platform has a range of AI tools that customers can use to research contacts, write sales pitches, and automate certain sales and marketing workflows.
Key Features:
- Extensive database: Seamless.ai provides access to over 1.3 billion business contacts and 121 million companies.
- Buyer intent insights: The platform identifies prospects actively researching topics relevant to your offerings.
- AI-powered email writing: The product includes an AI copywriting tool that generates tailored sales emails, helping sales reps craft outreach messages.
- Job change notifications: This feature helps teams identify new opportunities and maintain relationships when contacts or prospects switch jobs.
- Chrome Extension: The browser extension lets users create lead lists directly from the internet.
Pros:
- Intuitive user experience: Reviews online indicate that Seamless.ai’s interface is user-friendly, even for those new to sales intelligence tools, making it accessible to all team members without much training or a learning curve.
- Powerful integrations: The platform integrates seamlessly with tools like Salesforce and LinkedIn Navigator.
- Efficient search features: Users also highlight the auto-suggestion feature which helps save time while working on multiple contacts.
Cons:
- Customer support issues: Many users have reported poor customer service, with delays in response times.
- Inconsistent data quality: Despite its vast database, customers say that they dont find value because the information is outdated or inaccurate.
- Aggressive billing practices: The platform’s yearly auto-renewal policy has drawn criticism, leaving some users locked into contracts they no longer want.
Pricing:
Seamless.ai’s website doesnt reveal pricing. It only highlights the three broad packages and the set of add-ons available for purchase.
SalesIntel
SalesIntel is a B2B data provider that helps businesses contact information, intent data, and website visitor information. The platform positions itself as a direct Zoominfo alternative by promising better customer service and fairer contracts – addressing two major complaints that Zoominfo customers bring up.
Key Features:
- Verified contact information: SalesIntel promises 95% accuracy by verifying contact information every 90 days.
- Advanced search filters: SalesIntel enables users to refine searches based on firmographic (company size, location) and technographic (technology stack) data, helping to build precise target lists.
- Buyer intent data: The platform highlights companies showing active interest in specific topics or services, enabling timely engagement before competitors can act.
- Integration: SalesIntel works effortlessly with tools like Salesforce, HubSpot, and other CRMs, ensuring data flows smoothly between platforms.
Pros:
- Research assistance: According to user reviews, one of the key benefits of SalesIntel is the on-demand research team that will create a list of leads, purpose-built and collected based on the requirements you provide them with. Customers also say that SalesIntel’s customer service team is responsive and proactive.
- Clean data: Many users praise the platform for its reliable and accurate contact information, which reduces wasted effort on outdated leads.
Cons:
- Data gaps: Despite the focus on verified information, some users report bounced emails or inaccurate phone numbers, which can hinder sales efforts.
- Time-consuming manual checks: Users often need to double-check contact details manually, especially on LinkedIn, to ensure accuracy. “Unfortunately, everything that they sold us on (ex. the human-verified contacts and Salesforce integration) has not been up to par. I would say 30-50% of the human-verified emails have bounced back,” a customer wrote on G2.
Pricing:
SalesIntel doesnt have a free plan. It only offers a free trial and has paid packages starting from $69/month for one user, $199/month per user for 5 users, and custom pricing for larger teams with multiple users.
LinkedIn Sales Navigator
While LinkedIn Sales Navigator isn't a direct Zoominfo competitor, it could still serve as an alternative for businesses. LinkedIn Sales Navigator is a premium tool that can be used by sales professionals to find and engage with potential clients on LinkedIn.
Key Features:
- Global access: LinkedIn Sales Navigator taps into 860M+ members and 60M+ companies across 200 countries.
- Targeted search tools: Advanced filters let users refine searches by industry, job title, location, and more. This makes it easy to zero in on ICP leads.
- Newly-launched AI features: LinkedIn Sales Navigator has also jumped on the AI bandwagon, providing users with GenAI-powered company summary and gain insights into company hiring trends, department headcount, and recent hires.
- InMail messaging: Send direct messages to leads outside your network, bypassing the need for connection requests.
- Real-time insights: Since it is a product of LinkedIn, the tool is able to provide real-time updates about key developments such as job changes and company news related to your saved leads and accounts.
Pros:
- Accurate data: Unlike many platforms, LinkedIn profiles are updated by the users themselves, ensuring the information is current and reliable.
- InMail access: Perhaps what users love most about this platform is the ability to send InMails. “Sending direct inMails is great. I would say all, if not most, profiles are unlocked and it helps you identify the right prospects,” a customer said on a review.
Cons:
- Expensive messaging: While InMail is a powerful feature, additional credits cost $10 each, which can add up quickly for large-scale campaigns.
- High cost for limited features: Some users feel the platform doesn’t offer enough unique functionality to justify its premium pricing. “The functionality overall provides minimal benefit from linkedin itself for the cost of the solution. Linkedin is a valuable tool and networking platform but sales navigator doesn't offer enough to justify the spend,” a customer pointed out.
Lead411
Lead411 is a sales intelligence provider that gives users access to mobile phone and email data. It positions itself as a direct competitor to Zoominfo in terms of features and functionality. It also partners with Bombora to provide customers with B2B intent data.
Key Features:
- Unlimited data views: There’s no cap on how many email or phone number views you can access, which is perfect for scaling sales teams.
- Hiring filters: You can find and filter companies that are currently recruiting and hiring for specific positions.
- Custom triggers: The platform allows users to create custom triggers based on a number of factors so you can find the absolute best contacts for your Ideal Customer Profile (ICP).
- Bombora intent data: Lead411 offers Bombora B2B intent data where users can select 5-25 topics and discover companies that are actively looking for services and solutions.
Pros:
- Accurate and flexible data: The contact info is highly trusted, helping sales teams consistently find and connect with quality leads. Plus, unused downloads roll over, so nothing goes to waste, a feature that many customers appreciate.
- Intuitive interface: The platform is straightforward to navigate, with a minimal learning curve for new users. Long-time users say that the interface has evolved over the years and has become more accessible to navigate and utilize.
- Cost-effective: Compared to pricier alternatives like ZoomInfo, Lead411 delivers great value for the features it offers.
Cons:
- Limited search filters: You can’t stack multiple filters at once, and there’s a cap on the number of industries you can target in a single search, which can slow down your process.
- Complicated navigation: Finding leads by type within the portal can feel clunky. “There could be some modification to the filters, like being able to add more than one at a time,” a reviewer on G2 suggested.
Pricing:
Lead411 offers a 7 day free trial, but no free packages. The paid versions are priced at $99/month per user, and custom pricing for larger teams with other requirements. Buyer intent data is available only on annual subscriptions.
Demandbase
Demandbase is a tool that helps B2B businesses with account-based marketing (ABM) and helps customers identify and target their ideal customers. Demandbase wouldn’t be a direct competitor to Zoominfo in terms of the features and offerings, but can be an alternative if you’re focused on ABM and want to invest heavily in it.
Key Features:
- Account insights: Demandbase provides deep account-level data that helps you target high-value accounts for ABM campaigns.
- Buyer intent data: You can identify which accounts are ready to buy and engage them at the perfect moment.
- Custom web pages: It enables companies to customise web pages with tailored images, copy, CTA buttons, etc. and personalize your website for target accounts.
- ABM metrics: Demandbase helps track and measure account-based metrics that matter like engagement, journey stage movement, ad performance, etc.
Pros:
- Streamlined ABM automation: Demandbase helps automate your ABM strategies, improving both efficiency and performance. It’s particularly useful for aligning sales and marketing efforts.
- Insightful re-engagement opportunities: Customers say the account-level insights are great for reconnecting with quiet leads. By using competitive keywords and activity data, you can customize outreach that gets results.
- Highly customizable: Whether it’s the workflows or reporting, you can tailor Demandbase to your specific needs, making it versatile for different teams.
Cons:
- Clunky UI: The interface feels built for bulk uploads rather than day-to-day user workflows, which can frustrate sales teams. It’s not as intuitive as other platforms.
- Weak contact data: Compared to alternatives like ZoomInfo, the contact data—especially verified emails and mobile numbers—is lacking. If direct contact info is a priority, this could be a deal-breaker.
- Expensive: Demandbase is on the pricier side, and the reporting features (basic Excel-style reports) don’t justify the cost for many users.
- Tough implementation: Setting up and integrating Demandbase into your workflows can be challenging, and customer support is often slow to resolve issues.
Pricing:
Demandbase does not reveal its pricing plans on the website. It mentions that pricing is tailored to the company’s requirement, and includes a platform fee that covers all the essential software and services and a flat fee per user.
UpLead
UpLead is a B2B data and sales intelligence platform that provides access to a database of business contacts and companies, and offers verified emails, mobile numbers, and intent data.
Key Features:
- Extensive database: Access a massive pool of 160M+ leads with 50+ search filters to find your ideal customers.
- Buyer intent data: Identify and engage with prospects actively researching solutions before your competitors can.
Pros:
- User-friendly design: The platform has a clean, modern UI that’s easy to navigate, making it accessible even for beginners.
- Flexible search features: With 50+ filters, it’s easy to refine your search and pinpoint leads that match your Ideal Customer Profile.
- Affordable pricing: UpLead is a budget-friendly choice, especially for small businesses or startups just starting with sales intelligence.
Cons:
- Inconsistent data accuracy: Many users report outdated or incorrect emails and phone numbers, leading to frustration for sales teams.
- Limited verified contact info: While the database is extensive, the quality of verified contact details is lacking. Missing phone numbers and inaccurate emails are common complaints.
- Missed expectations: “The aesthetic look of the website is modern but I'd rather have leads that are accurate. I did not pay for a good looking website but quality leads,” a customer said on a G2 review.
Pricing:
UpLead doesn’t have a free plan, just a 7-day trial. It has two packages for $99/month and $199/ month, and custom pricing for enterprises with wider feature requirements.
Cognism
Cognism provides companies with B2B contact information and intent data. The platform offers unrestricted access to person and company-level data, and data from across the world, including the European region.
Key Features:
- AI-powered search: The feature helps you find and enrich contact details using a search functionality.
- Scheduled enrichment: This interesting functionality keeps your CRM or database accurate and actionable with automated data updates.
- Intent data: Cognism Intent Data helps you identify accounts actively searching for your product or service – and target key decision-makers when they’re ready to buy.
Pros:
- GDPR-compliant data: Offers reliable, high-quality data that’s perfect for targeting prospects in Europe, including the DACH region.
- Ease of use: The platform’s sleek UI and pop-out bar make it user-friendly and customers call the platform “very modern and sleek, easy to use.”
- Customer support: Users praise the knowledgeable and responsive support team, which builds confidence in the tool.
Cons:
- Advanced features require extra budget: Some functionalities, while valuable, comes with additional costs.
- List management: One major drawback customers highlight is that the tool doesnt allow for users to save contacts as lists, which limits the use and flexibility.
Pricing:
Cognism doesn't highlight its pricing plans on the website but clarifies that its tailored packages include a flat platform access fee which covers data maintenance, set up, onboarding and 24-7 live chat support.
LeadFuze
LeadFuze is a sales intelligence software that helps automate the process of building lists of leads and automatically sync leads to CRM's and outreach tools.
Key Features:
- Detailed search: The tool supports skill-based and account-based search where you can key in the kind of contacts you’re looking for and the tool generates a list for you
- Autopilot functionality: Once you configure your criteria, the AI assistant continues to add matching leads automatically in the future.
Pros:
- Strong search and filters: Users love how easy it is to refine searches and get targeted results.
- Simple and intuitive UI: The platform is easy to navigate, requiring no training, so teams can start using it right away.
Cons:
- Limited international data: Contact data for regions outside the US can be sparse.
- Small batch uploads: You can only upload a limited number of leads to your lists at a time, which can slow down larger campaigns.
Pricing:
LeadFuze breaks its pricing into categories depending on the number of credits a user might want to use.
If you’re looking for unlimited lead credits, it starts at $397/month, if you’re willing to limit it to 500 lead credits a month, it is priced at $147/month. You also have the option to customize a package based on your lead credit and feature requirements.
6Sense
6Sense is an ABM and sales intelligence company that provides users buyer intent data, account information, contact information, and helps companies build programmatic advertising campaigns.
Key Features:
- AI-powered intent data: The tool predicts buying stages and identifies intent at the keyword or topic level, so you know which accounts are ready to engage.
- Account prioritization tools: The AI features also help you prioritize accounts, conduct research, and even draft personalized emails.
- Integrated B2B insights: 6Sense combines contact data and account insights directly within your CRM. You can also build and analyze segmented audiences for targeted activation across multiple channels.
- Ad targeting: The platform enables you to execute display, video, retargeting, and social ad campaigns aimed at high-intent buyers.
Pros:
- Focused targeting: Uses say that the ability to identify accounts matching the buying criteria makes it valuable.
- Efficient for large TAMs: The product is perfect for businesses with large Total Addressable Markets (TAMs) that need to narrow their focus to high-propensity accounts.
- Team-friendly rollout: The platform is straightforward to implement and gets teams up and running quickly.
Cons:
- Unvalidated targets: According to online reviews, some of the large enterprise accounts identified can be tough to engage, as the platform doesn’t always pinpoint the specific decision-maker or buying group.
- Filter complexity: Filters are scattered across multiple areas, making it confusing to locate or save specific configurations.
- Limited customization: Reports and views lack flexibility—folders can only be private or public, with no middle ground. A lack of organizational features can make team collaboration messy.
- User experience: The platform isn’t the most user-friendly, with quirks that make navigation and usage less intuitive across teams.
Pricing:
6Sense doesn't reveal its pricing model on the website, and only lists the features available under each of its plans - Free, Team, Growth, and Enterprise.
Steps to shortlist the top Zoominfo competitors:
Every one of Zoominfo’s competitors offers its own distinct value to enhance your tech stack. It is important to evaluate them against your requirements to ensure that it is the ideal match for your business.
Here’s a checklist to help you:
Accurate data: Many Zoominfo competitors have large databases, but their contact and firmographic data can be outdated. A GTM tool you consider should ideally prioritize real-time updates and have first-party data for accuracy.
Comprehensive integration options: Seamless integration with other tools is a must for any GTM solution and should minimize manual data syncing and switching between products.
Automation with AI: An AI-native product is becoming table-stakes now, and the right solution should enable automation and extensive use of AI to improve efficiency of the users and salespeople.
Lead generation: Enriching data is only part of the equation. Any tool you add to your tech stack should help identify and filter ICP leads, complete with details like email addresses and phone numbers.
Intelligent analytics and AI insights: Ensure that the product offers AI-powered analytics and actionable insights as this will provide a strong foundation for analyzing workflows and iterating processes to maximize efficiency.
Customization and scalability: Every B2B company has a unique workflow based on factors like industry and team size. Choose a product that offers flexibility, customization, and scalability to adapt and grow with your business.
Data privacy and compliance: Sales intelligence revolves around personal data, making privacy and compliance non-negotiable. It’s important to adhere to ethical standards, even beyond legal requirements. For instance, Highperformr uses only publicly available social media data to build a comprehensive view of each contact.
Highperformr – the best Zoominfo competitor
Highperformr has been built to simplify GTM workflows and enable sales teams to spearfish ICP leads that are enriched with contact information and social signals. It is clearly the best of all Zoominfo competitors, designed to address all the issues that incumbents have. To learn more about Highperformr, sign up for a free trial or schedule a demo today!
