Hootsuite is popular in the social media management space. Out there since 2008, Hootsuite has carried loads of features like social listening, analytics, AI content generation, and more.

However, it’s expensive and comes with a learning curve. Users also report issues on the APIs and integration front.

Fortunately, there are many Hootsuite alternatives in the market.

We cover 14 Hootsuite alternatives with a detailed analysis of their features and how they compare with Hootsuite to help you make a better buying decision

Let’s begin.

The Problems With Hootsuite

Although Hootsuite is one of the first tools people recommend when it comes to a social media management tool, it is not without its cons.

For starters, if you rely on Twitter or LinkedIn’s API, you’re bound to face problems. API integration is not as smooth as it’s supposed to be and it’s laden with frustrations. A verified reviewer on G2 writes:

Plus, more than a few users have reported occasional glitches, especially for features like LinkedIn tagging, and Instagram story scheduling. It also misses out on the ability to edit scheduled posts across platforms.

Some other gripes with Hootsuite include:

Lack of strong team management functionality
No custom thumbnails for videos on LinkedIn
Limitations with community management functionality
Sizing elements that feel enforced, and more
Not the best option for small businesses on a limited budget

However, after a lot of research by our team, we have compiled a list of some of the best Hootsuite alternatives that give you a better bang for your buck. Read on.

Which Are The Best Hootsuite Alternatives?

Here's a list of 15 Hootsuite competitors. Happy comparing!s—some offer better features, some have better pricing, and some have unique plus points that might sway you toward a purchase decision.

➡️ Highperformr

Pricing: Lifetime free plan available, paid plans start at $18/month (Lifetime access available for $59)

Highperformr is a complete social media solution in one package—a social media management platform with a GenAI-native Social Media AI Agent for content creation, image creation, content distribution, and employee advocacy.

Highperformr can take control of your entire social media content creation workflow. The native Social AI copilot can generate multiple posts within just a few minutes and build your social content calendar. You can schedule one month’s worth of content in just 30 minutes.

That’s not all though; The Social AI Agent can generate personalized posts from the news, keywords, or other content sources, and even repurpose long-form content into multiple social posts.

Similar to Hootsuite, Highperformr can plan, create, and distribute content easily with Social AI and automations such as LinkedIn reposting, crossposting, and automate first comment. Plus, you can simplify collaboration among unlimited users with approval workflows and access controls.

Best Hootsuite Alternative For:

Social media managers, marketers, solopreneurs, small and medium-sized businesses, influencers, freelancers, content creators and creatives looking for a cost-effective and feature-rich all-in-one social media solution.

Star rating:

Rated 5 on G2

Supported Social Media Platforms:

LinkedIn and X (Twitter)

Key Features:

Social publishing at scale on LinkedIn and X(Twitter): Use AI and automation to create, schedule, and publish posts on LinkedIn and X. Invite unlimited users to put your best foot forward.
Social Media AI Agent: Helps you write new posts from scratch or improve existing drafts. You can also easily turn existing content collaterals(blog posts, news etc.) into posts. The best part? Social AI can be personalized to suit your brand style and writing guidelines
AI Image Generation: Highperfomr’s AI just doesn’t generate text. It can also help generate images for all your posts, this reducing dependence on designers.
Secure Roles and Permissions: Decide if someone is a Collaborator, Content Creator, Publisher, or Admin. Give only specific rights to specific people to keep all data secure, while endlessly creating stellar posts
Competitor Watchlist: With Highperformr, you’re not restricted to just analyzing the posts you create. See how your competitors perform, see which posts work more, and enjoy detailed analytics for both your accounts and your competitors’
LinkedIn Cross-Posting and Reposting: Automate reposting of a LinkedIn post. The primary post can be reposted as is, or reposted with thoughts. You can schedule the repost to go live with a time delay or at the time when the primary post is published.
Powerful Analytics: Know most popular posts, see which accounts engage with you the most, identify trending topics, and see if you're posting consistently with Highperformh's powerful analytics. Visualize every info in neat charts so you can take the right actions, quick. https://www.highperformr.ai/products/analytics

Pros:

The platform has detailed instructions and tutorials which eliminates any learning curve
The AI can enhance, proofread and energize your content in no time
It effortlessly converts LinkedIn content into multiple posts, tweets and threads

Cons:

There is no focus on video creation
The CRM may seem a bit intimidating for novices

➡️ Sprout Social

Pricing: Free trial available, plans start at $249/month

Both Hootsuite and Sprout Social are social media management tools for large companies with a truckload of features.

The differences start with the pricing; Hootsuite is easier on your wallet compared to Sprout Social. Plus, the latter has a more capable AI writer. Sprout Social’s other exclusive features include the ability to add media directly from stock multimedia sites, best times suggestions directly in your calendar, and more.

Sprout Social hits back with a better social listening system, built-in Shopify integration, and a notes tool in the calendar dashboard for reminders and team messages. Customization is also arguably better, with the ability to add captions, images, and videos. However, unlike Hootsuite, Sprout Social does not allow you to adjust the post length for each channel.

Best HootSuite Alternative for:

Medium and large-sized companies, enterprises, social media management agencies, and marketing teams looking for a social media management tool with e-commerce integration.

Star rating:

Rated 4.4 on G2 and 4.4 on Capterra

Supported Social Media Platforms:

Facebook, Instagram, LinkedIn, Pinterest, Threads, TikTok, X (Twitter), YouTube, Tumblr, Reddit, Messenger.

Key Features:

AI-driven summaries
Salesforce Service Cloud integration
Review management
Message spike alerts
Sentiment analysis

Pros:

The tool has a responsive and helpful customer service team
It takes less than 10 minutes to get your social accounts connected to Sprout Social
The Instagram Grid Planner is an underrated but very useful feature

Cons

There is currently no option to schedule PDFs for LinkedIn
Users have noticed an occasional delay in accessing new API features
The pricing is very high for small businesses and individual users

➡️ Buffer

Price: A basic free plan is available, paid plans start at $5/month per channel.

Initially just a publishing tool, Buffer is now a packed software with abilities beyond just content scheduling.

It offers a clean UI and is pretty straightforward to use. Perfect for those looking to avoid the feature overload with HootSuite. You get analytics, audience management, “Link in bio” page creation, and a few more features.

Buffer has also integrated an AI assistant in its application to let you get creative with posts. There's also a handy Zapier integration that adds more functionality like adding new Instagram media, posts to schedule directly, etc.

Best HootSuite Alternative Tool For:

Small businesses, small and mid-sized startups, non-profit organizations, and even individuals looking for social publishing tools with robust third-party integrations via Zapier.

Star Rating:

4.3 on G2 and 4.5 on Capterra

Apps:

Android and iOS mobile app and web version.

Supported Social Media Platforms:

Instagram, Facebook, X (Twitter), Pinterest, Shopify, Google Business Profile, Mastodon, TikTok, and YouTube .

Key Features:

Multi-channel publishing
Comprehensive audience insights
AI-powered content generator
Built-in social media calendar
Unified engagement metrics
Customizable landing page template
Post-performance analysis

Pros:

It can create ads quickly and it's equally easy to connect different social media accounts
It has a clear methodology which makes it very useful to work with
It offers multi-platform monitoring of customer profiles and responses in a single platform

Cons:

It misses out on in-depth social listening features
Support options are quite limited; there’s no phone or live assistance
It surprisingly doesn’t support specialized posts like carousels

➡️ AgoraPulse

Pricing: Starts at $99/month per user, customized enterprise plans available.

AgoraPulse is another feature-clad social media management tool that centralizes multi-channel management and automates content scheduling.

Similar to Sprout Social, AgoraPulse has an easy-to-use dashboard and is user friendly, with a great mobile app. For engagement, it provides detailed insights into who’s engaging with what.

Hootsuite still leads the way in terms of pricing though. The calendar views and bulk scheduling features come with more customization on Hootsuite. Plus, integrations with third party platforms like Canva work better on Hootsuite.

Best Hootsuite alternative for:

Professionals, brands, medium and large businesses, agencies, enterprises, marketing firms looking for a social media tool with ROI calculating abilities.

Star rating:

Rated 4.5 on G2 and 4.6 on Capterra

Supported Social Media Platforms:

Facebook, X (Twitter), Instagram, LinkedIn, YouTube, Pinterest, Google Business, TikTok.

Key features:

Centralized comment moderation
Brand mention tracking
Automated custom social media reports
Centralized multi-channel publishing
ROI reporting with Google Analytics

Pros

It has strong social listening features like specific keyword analysis
AgoraPulse has a thoughtfully laid out dashboard that offers insightful analytics and data
It has a central inbox manager for all connected social media accounts

Cons

Users don’t get much control over image and URL linking
The maximum permitted image size and resolution is low by 2024 standards
Pinterest management is not added

➡️ CoSchedule

Pricing: Starts at $29/month per user, tailored plans are also available.

CoSchedule is an all-in-one AI Marketing Calendar that packs a social calendar, an agency calendar, and a content calendar in one unified platform.

While HootSuite and CoSchedule are not the same kind of platforms, the things they do are almost the same. CoSchedule’s focus lies more on the marketing side of things, while Hootsuite is focused on social media management. For businesses looking to unify their marketing channels, CoSchedule will be the better option.

However, if you’re looking for features like a social inbox and more comprehensive social analytics, recurring posts, URL shortening, you'll still have to rely on Hootsuite.

Best Hootsuite Alternative for:

Business professionals, marketers, sales and advertising teams, marketing agencies, content planners, agencies, and consultants looking for a scheduling focused solution.

Star rating:

Rated 4.4 on G2 and 4.4 on Capterra

Supported Social Media Platforms:

Facebook, Instagram, LinkedIn, Pinterest, TikTok, X (Twitter).

Key Features:

Collaborative AI editor
Fully customizable marketing content calendar
Drag and drop rescheduling
Unified social media calendar
Social message optimizer

Pros:

The unified calendar bakes social media management right into your marketing strategy
The ReQueue features automatically reschedules best performing content
It lets you assign tasks and manage workflows from anywhere

Cons:

The user interface feels outdated by 2024 standards
Integrations are weak and don’t enable any automatic data transfer
The customer service division needs some work

➡️ Later

Pricing: Starts at $16.67/month (billed yearly), with more advanced plans available

Later is a leading social media management tool focused primarily on visual content.

It's known for its seamless integration with platforms like Instagram and Pinterest, making it a favorite for creators who prioritize visual storytelling.

While Hootsuite is kind of a jack of all trades, Later is more suited for businesses or individuals prioritizing visual platforms like Instagram. Its drag-and-drop calendar, and Link in Bio tool, makes it a go-to choice for influencers and small businesses. Thus, it’s not the best option for LinkedIn and Twitter.

It also misses out on the advanced analytics and social listening features that Hootsuite provides. Hence, it's less suitable for larger enterprises or agencies.