Top 4 Apollo Alternatives for GTM Sales Intelligence and Social Selling
If you’re in sales, you’ve definitely used or at least heard of Apollo.io. It is a sales intelligence and engagement platform that helps sales teams to discover, engage, and close deals with the right prospects faster. Apollo.io boasts a vast database of over 220 million contacts and 30 million companies, enriched with detailed firmographic and technographic data. Its powerful search and filtering capabilities allow users to build highly targeted prospect lists, making it easier to identify ideal leads based on specific criteria.
Overview
Apollo.io is a popular choice for businesses looking to enhance their sales productivity and improve their lead conversion rates.
While Apollo.io is highly effective in streamlining the prospecting and engagement process, its focus is primarily on contact data and outbound sequences. It excels in helping sales teams automate and scale their outreach efforts, but it doesn’t offer the same depth in social selling and multi-channel intent data as some of its competitors.
Let’s take a look at some of the Apollo alternatives you could consider for your business.
Why users love Highperformr
1. Highperformr
Highperformr is an AI-first platform designed to reimage social selling by leveraging social activity signals to enhance lead detection and sales plays. Unlike traditional sales intelligence tools, Highperformr focuses on capturing and analyzing user activities across social platforms like LinkedIn to build comprehensive buyer profiles. This allows sales teams to surface and deanonymize high-potential users based on social interactions, providing a richer context at every stage of the sales funnel.
Highperformr excels in centralizing prospecting efforts by integrating workflows across various platforms into a single interface, streamlining the sales process for greater efficiency. The platform uncovers buyer intent signals from multiple channels, enabling account-based sales strategies that are both targeted and timely. Highperformr also tracks job changes, identifying high-propensity prospects and helping sales teams leverage these insights to convert former champions and target new logos effectively.
Highperformr offers advanced tools for deanonymizing website visitors and automating outbound plays from social signals, making it easier for sales teams to engage the right prospects at the right time. Its specialized features for LinkedIn, such as capturing and following up with post engagers, further differentiate it from other competitors, making it a powerful tool for companies looking to enhance their social selling strategies and drive revenue growth.
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2. ZoomInfo
ZoomInfo is a powerhouse in the sales intelligence industry, providing comprehensive data on companies and professionals. Its platform offers detailed insights, including contact information, firmographics, technographics, and intent data, which help sales and marketing teams identify and prioritize prospects. ZoomInfo also features advanced search and filtering capabilities, making it easier to build highly targeted lists. Additionally, ZoomInfo's intent data allows users to focus on prospects who are actively researching their products or services, which can significantly improve outreach effectiveness.
3. Lusha
Lusha is known for its simplicity and effectiveness in providing accurate B2B contact information, such as direct phone numbers and email addresses. It enables sales teams to enrich contact data quickly. Lusha's browser extension is particularly popular among sales reps who use LinkedIn for prospecting, allowing them to extract contact information directly from LinkedIn profiles. Lusha is valued for its speed and ease of use, making it a favorite among small to mid-sized businesses and individual salespeople looking for a straightforward, reliable data enrichment tool.
4. Clearbit
Clearbit focuses on enriching and validating customer data, helping businesses to better understand their prospects and personalize their outreach. It offers products like Clearbit Enrichment, which fills in missing information on leads in your CRM, and Clearbit Reveal, which identifies anonymous website visitors by matching their IP addresses to company data. Clearbit's API integrations allow businesses to access its data across various platforms, enabling real-time enrichment and segmentation. Its ability to provide detailed insights on companies and contacts makes it a valuable tool for account-based marketing (ABM) strategies, where understanding your target accounts is crucial.
5. Salesloft
Salesloft is a leading sales engagement platform that provides tools for managing and automating the sales outreach process. It includes features like email tracking, automated dialing, and multi-channel communication workflows, which help sales teams engage with prospects more efficiently. Salesloft’s focus is on improving sales productivity and effectiveness by providing detailed analytics on engagement and performance. While it is not solely a data provider, Salesloft integrates with data sources to help sales teams execute informed and personalized outreach at scale. It’s particularly strong in helping sales teams manage their pipelines and improve their sales cadences.
6. Cognism
Cognism offers B2B contact and company data with a strong emphasis on compliance, particularly with GDPR and other global data protection regulations. It provides access to a vast database of business contacts and firmographic data, which can be used for lead generation and sales prospecting. Cognism’s technology includes AI-powered tools for lead discovery and enrichment, making it easier for sales teams to find and engage with the right prospects. Cognism also offers intent data and mobile phone numbers, which are increasingly important in reaching decision-makers. Its focus on data compliance makes it a preferred choice for companies operating in regions with strict data privacy laws.
Why choose Highperformr over Apollo
Highperformr differentiates itself from Apollo by offering a more robust, multi-faceted approach to social selling and lead intelligence, with advanced capabilities in leveraging social signals, automating workflows, and providing context-rich insights that drive better sales outcomes.
1. Leverage Social Signals
Highperformr is designed to understand and leverage signals from social activity, including LinkedIn interactions, to inform lead detection and sales plays. It goes beyond just contact data by capturing user activities on LinkedIn to build a comprehensive view of each buyer.
2. Surface High-Potential Users
Unlike Apollo, Highperformr can surface and deanonymize high-potential users based on a variety of signals, including social interactions. This feature allows sales teams to identify and prioritize leads that are more likely to convert.
3. Context at Every Funnel Stage
Highperformr provides context at every stage of the sales funnel, enhancing conversion rates with a combination of firmographic data and activity signals. This ensures that sales teams have the most relevant information at their fingertips to tailor their outreach.
4. Centralized Prospecting Across Platforms
While Apollo focuses on streamlining outreach, Highperformr centralizes prospecting efforts across multiple platforms, offering a unified interface that integrates with existing workflows for a more efficient sales process.
5. Multi-Channel Buyer Intent Signals
Highperformr uncovers buyer intent signals from multiple channels, enhancing account-based sales strategies. Apollo’s focus is primarily on email and phone outreach, whereas Highperformr offers a broader perspective, including social media signals.
6. Automated Interest Detection
Highperformr automatically detects and acts on interest signals from target accounts, scoring high-value prospects based on factors like community activity, product usage, and dark-funnel intents—something that Apollo does not emphasize as heavily.
7. Job Change Tracking
Highperformr tracks job changes, allowing sales teams to identify and reach out to high-propensity prospects quickly. This feature also helps in multi-threading accounts with insights on job changes, a nuanced approach that gives Highperformr an edge in targeting and converting new logos.
8. LinkedIn-Specific Tools
Highperformr captures and follows up with LinkedIn post engagers using a Chrome Extension, enriched data, and allows actions without switching tabs. This specialized focus on LinkedIn engagement is something Apollo does not provide.
Why Highperformr is a better Apollo Alternative
Ideal for businesses prioritizing social selling and leveraging social activity signals.
Best for understanding and engaging with prospects based on social interactions, especially on LinkedIn.
Excels in creating comprehensive buyer profiles by integrating data from various social channels.
Suitable for companies focused on account-based marketing (ABM) and centralizing prospecting across multiple platforms.
Offers specialized tools for automating outbound plays from social signals, deanonymizing website visitors, tracking job changes, and enriching CRM data with real-time insights.
Perfect for sales strategies involving multi-threading accounts, targeting new logos based on job changes, or capturing and following up with LinkedIn post engagers.
Why Choose Apollo
- Better for businesses needing a robust, data-rich platform for traditional sales prospecting and outreach.
- Ideal for quickly building and engaging with large, targeted prospect lists using firmographic and technographic data.
- Highly effective for scaling outbound efforts through automated email and phone campaigns.
- Suitable for sales teams that rely on high-volume outreach and need streamlined tools to manage sales cadences.
- Provides seamless CRM integration and real-time engagement insights to track and optimize outreach strategies.
- Best for businesses focusing on contact data and automated outbound sequences rather than in-depth social selling.
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