Apollo.io is among the more popular, and commonly-used sales intelligence platforms in the B2B sector today. The platform helps users with data enrichment, pipeline building, sales engagement, and automating workflows.
B2B businesses have been using Apollo because it provides access to a massive database of over 210M contacts and 35M companies, and offers many other automation and sales engagement features on its user-friendly platform. But Apollo comes with its set of flaws that are prompting customers to switch to Apollo’s competitors.
To start with, customers and other people who have reviewed the many Apollo competitors say that Apollo is expensive and that the lower-priced plans don't pack in as many features as they would like. Customers also complain that the customer support is poor and inaccessible.
Consequently, businesses that want to buy data enrichment tools are increasingly looking for other Apollo competitors.
You must be one such, and you’ve landed on the right page to help you get a deep understanding of all the Apollo competitors, evaluate their pros and cons, and ensure that you choose the right data enrichment and sales workflow tool for your business.
Before jumping into the pros and cons of every one of Apollo’s competitors, it is important to be clear of what to look for in a product like Apollo.
Choosing the right Apollo alternative isn’t about picking one at random or simply based on price, it’s about finding the tool that suits your business the best.
What to look for in a sales intelligence tool:
- Accurate data enrichment - Look for tools with first-party data and real-time updates. Many sales intelligence tools rely on large databases, but outdated contact information can hamper outreach efforts.
- Integration with other tools - Seamless integration is a must. A good sales intelligence and data enrichment tool should work well with your tech stack, reducing manual effort and tool-switching.
- Automation and AI - An AI-native product with automation features is non-negotiable. Choose a tool that allows you to automate tasks and save time spent on manual work or research.
- Lead generation - Beyond data enrichment, an ideal sales intelligence and sales engagement tool should help identify and filter ICP leads while enriching them with key details like emails and phone numbers.
- Analytics and AI insights - Make sure the tool provides actionable AI insights and gives you granular data and analytics.
- Customization and scalability - Look for a solution that can adapt to your processes, that can be customized for your industry/team size, and can scale as your business grows.
- Data privacy and compliance - Ethical data use is critical. Be sure to pay attention to the product’s privacy standards and data collection methods. Highperformr, for instance, only uses publicly available data and content available on social media to curate a well-rounded picture of the contact.
Also explore these questions to see if the product meets the specific requirements of your business:
- Does the tool go beyond solving your immediate problem and be a product that will give you value in the long term?
- Is the product built for businesses like yours, or is it designed with different ICPs in mind?
- Are integrations with other tools available?
- How reliable is the customer support and onboarding?
- Is the pricing affordable and within your budget? If additional credits are needed, how will that affect your expenses?
- How many other tools will you need to ensure a smooth workflow?
- Are you focusing on global markets or a specific region, and does the tool cater to your target regions?
Let’s now look at the key features, pricing scales, pros, and cons of each of Apollo’s competitors so you can shortlist the tools you want to learn more about:
➡️ Highperformr
Highperformr is an AI-native GTM workflow platform that helps B2B businesses identify leads and enrich contacts using first-party social data. With Highperformr, you can
- Identify ICP contacts from target accounts, websites, B2B events or trade shows, social platforms, or other sources using first-party data.
- Enrich the leads with basic contact information, firmographic data, social intent data, and social signals.
- Prioritize the high-potential leads based on social signals and spearfish the leads that are most likely to convert.
- Manage social media presence using the Social Media AI Agent to create and schedule personalised social media posts, drive employee advocacy, and amplify brand voice on social platforms to drive business growth.
Highperformr is the best Apollo alternative as it provides not just access to a database of 250M contacts but helps identify ICP leads and enrich them with more contextual data and insight beyond contact numbers and email ids. With Highperformr, you don’t just get a row of names and contact information but get recent and relevant contextual data about leads that match your ICP, so you can understand your leads better and connect with them with context, and increase response rates.
Key features:
- First-party data: Highperformr is the only Apollo competitor that has direct access to LinkedIn data under the hood. This enables Highperformr to provide the latest, most accurate data about your ICP contacts. Highperformr has real-time access to LinkedIn data that can help you find not just the contact details of the person but also get social insight on how active they are, what topics they talk about, who their recent LinkedIn connections are, etc.
- White-glove onboarding and Applied AI solutioning: Highperformr gives every customer white-glove onboarding and implementation. You can work with your Applied AI Engineer to configure your Highperformr account and learn how to make the most of Highperformr to find the right kind of leads and book meetings effectively.
- Similarity search: With Highperformr, you can find contacts similar to an ICP contact, and find companies similar to accounts you’re targeting.
- Find and build lead lists: Highperformr enables you to build lead lists that match your ICP. This can be based on event or tradeshow participation, keyword search, social media engagements and audience, competitor audience analysis, etc. Essentially, Highperformr helps you identify ICP contacts in addition to enrichment of leads you already have.
- Intuitive and easy to use: Highperformr has been built to be a simple, self-serve platform that revops leaders, sales folks, lead development representatives (LDRs) and market research teams, can use to fine, enrich and filter leads easily.
- Integrations: Highperformr fits seamlessly into your existing sales and marketing tech stack and can be connected with 50+ products.
- Job change tracking: Highperformr enables you to track any career moves of key contacts or prospects. You can get real-time updates on job changes, promotions, or additional responsibilities of your contacts.
- Chrome plugin: The Highperformr Chrome extension can be used to easily and quickly add contacts or posts from LinkedIn to your Highperformr dashboard.
Pros:
- Leadgen + contact enrichment: Highperformr is a leadgen platform in addition to being a source for contact information enrichment and sales intelligence. Users can manage their GTM workflow on Highperformr – all you need to do is to define and configure your ICP, and Highperformr enables you to find contacts, enrich them, get social intent signals, refine your list, prioritize leads, and reach out to the high-potential ones to increase response rates.
- Social media management and social leads: Highperformr comes with a GenAI-native social media management platform which you can use to create and publish posts on social media, track the audience engaging with the posts, and identify leads from among your social audience.
Cons:
- No free plan: The leadgen features are not available on the free plan. Users have to purchase credits to be able to access the audience analytics and leadgen functionality.
Pricing:
- Highperformr offers a simple, free version designed for individual users. For teams and larger enterprises, there’s a 14-day free trial to explore advanced features. Paid plans start at $59 for lifetime access, with optional credit add-ons available starting at $10 for 1,000 credits.
➡️ ZoomInfo
ZoomInfo stands out as a major competitor to Apollo, and is a legacy player in the contact enrichment space. It provides users access to a large B2B contact database and also helps businesses get buyer intent data and for website visitor tracking.
Key features:
- Large database: ZoomInfo provides users access to over 70M phone numbers and more than 174M verified email addresses.
- Account-based marketing (ABM): Zoominfo can be used to run display and social ad campaigns for prospects who have signaled high intent to purchase.
Pros:
- Easy to use: Many users say that ZoomInfo is easy to use and implement for finding relevant prospect information. “I've never had a need to reach out to customer support because the UI is very user friendly,” a customer said on a G2 review.
- Integration options: ZoomInfo integrates with CRMs, making it easy to manage and helping sales teams save time.
Cons:
- Expensive: Zoominfo's pricing is higher than many other Apollo competitors, making it less accessible for smaller businesses or startups.
- Data accuracy issues: Users report that the data provided is outdated or inaccurate.
- Poor customer support: Complaints about subpar customer service and lack of responsiveness are common among Zoominfo users.
Pricing:
- ZoomInfo doesn’t reveal its pricing packages on its website. It only mentions that you can choose packages based on the use case, such as sales, marketing, or recruitment (talent).
➡️ 6sense
6Sense is a sales intelligence company that provides users buyer intent data, account information, contact information, and helps companies build programmatic advertising campaigns for account-based marketing (ABM).
Key features:
- Intent data: 6sense predicts buying stages and identifies intent at the keyword or topic level.
- Account prioritization: The AI features help you prioritize accounts, conduct research, and draft personalized emails.
- Integrated insights: The feature helps combine contact data and account insights directly within your CRM. You can also build and analyze segmented audiences for targeted activation across multiple channels.
- Ad targeting: This feature is designed to help you execute display, video, retargeting, and social ad campaigns aimed at high-intent buyers.
Pros:
- Targeting: Users say that the ability to identify accounts matching the buying criteria makes 6sense a good Apollo competitor.
- Efficient for large TAMs: The product is suitable for businesses with large Total Addressable Markets (TAMs) that need to narrow their focus to high-propensity accounts.
- Team-friendly: The platform is straightforward to implement and gets teams up and running quickly.
Cons:
- Unvalidated targets: According to online reviews, the platform doesn’t always pinpoint the specific decision-maker or buying group.
- Complexity: Filters are scattered across multiple areas, making it confusing to locate or save specific configurations.
- Limited customization: Customers say that the reports and views lack flexibility—folders can only be private or public, with no middle ground. A lack of organizational features can make team collaboration messy.
- UX: The platform isn’t the most user-friendly, with quirks that make navigation and usage less intuitive across teams.
Pricing:
- 6Sense doesn't reveal its pricing structure. It only lists the features available under each of its plans - Free, Team, Growth, and Enterprise.
➡️ Hunter
Hunter.io is a tool to help users find email addresses associated with specific domains or people. We feel it wouldn’t be a direct Apollo competitor, but can be an alternative tool if you’re looking to particularly connect with people on email.
Key features:
- Email finder: You can easily get email addresses by entering a person’s name and domain.
- Email verification: Hunter can be used to verify all email addresses and receive a confidence score to assess accuracy before initiating contact.
- Bulk search: The platform supports bulk enrichment so you can upload a list of domains to find and enrich email addresses for large-scale campaigns.
- Chrome extension: The tool comes with a browser plugin to find email addresses directly while browsing websites.
Pros:
- Simple interface: Hunter is clean and easy to navigate, making it ideal for users who want a straightforward, simple tool.
- Reliable: Many users say that the confidence scores feature helps reduce bounce rates.
Cons:
- Limited free version: The free plan caps the number of searches and verifications, restricting usage and access.
- Expensive: Pricing can be prohibitive for teams with limited budgets.
Pricing:
- Hunter has four pricing tiers for its outreach tool, starting from $34 to $349 for unlimited seats, and the breadth of features increasing as you go to the higher tiers. It offers credit-based access to its email search and verification services through its Data Platform plans. You can also have a package customized for your needs.
➡️ Kaspr
Kaspr.io is slightly different from other Apollo competitors because they focus on European contact data. Given the GDPR and restrictions around data collection, many sales intelligence providers don't promise accuracy or extensive access to data on European companies or contacts but Kaspr claims to be GDPR aligned and promises access to over 200M profiles. This makes it a good Apollo alternative to consider if your business is targeting European prospects.
Key features:
- European contacts: The company focuses on GDPR-compliant contact data for over 200 million European profiles, ideal for businesses targeting EU markets.
- Chrome extension: It features a Chrome extension to pull contact information directly from LinkedIn profiles.
Pros:
- GDPR compliance: Kaspr ensures data privacy and legality, making it a good Apollo alternative to consider for EU-focused campaigns.
- Ease of use: Customer reviews online indicate that the tool is simple to use and integrate into any sales workflow.
Cons:
- Costly: Pricing can be steep, espeially for startups or small businesses.
- Limited integrations: Kaspr has limited compatibility with other sales and marketing tools.
Pricing:
- The company offers a basic free plan, and the paid version start at 45€ per user per month, and goes up to 99€ for larger organizations.
➡️ Cognism
Cognism is a B2B sales intelligence platform that provides B2B contact information and intent data. The platform offers unrestricted access to person and company-level data, and data from across the world, including the European region.
Key features:
- AI search: The feature helps you find and enrich contact details using an AI-driven search functionality.
- Scheduled enrichment: This interesting feature keeps your CRM or database accurate with automated data updates that you can schedule.
- Intent data: Cognism can be used to identify accounts actively searching for your product or service.
Pros:
- GDPR compliance: The product offers reliable data that’s perfect for targeting prospects in Europe, including the DACH region.
- User-friendly: The platform’s UI and pop-out bar make it user-friendly and customers call the platform “very modern and sleek, easy to use.”
- Responsive support team: Users appreciate the responsive support team, which builds confidence in the tool.
Cons:
- Expensive: Some features, while valuable, come with additional costs.
- List management: One major drawback that customers highlight is that the tool does not allow for users to save contacts as lists, which limits the use and flexibility.
Pricing:
- Cognism doesn't highlight its pricing plans on the website but clarifies that its tailored packages include a flat platform access fee which covers data maintenance, set up, onboarding and 24-7 live chat support.
➡️ Lusha
Lusha is a sales intelligence platform that offers B2B salespeople accurate and accessible data with which users can identify, engage and close prospects.
Key features:
- Search filters: You can find your ideal customers using an advanced search that filters for intent, job changes, company technologies, funding, and more.
- Automated emails: This feature helps add prospects from lists and send personalized and automated email sequences.
- Intent insights: The platform helps identify potential buyers and target potential accounts that are actively looking for a solution.
- Job change tracking: Lusha can notify you when your prospect makes a change that influences their buying potential.
Pros:
- Customer support: Customers report that the sales and customer-facing teams are quick to respond and are efficient in solving issues.
Cons:
- Pricing: Some users say that the product is more expensive than similar players in the market.
- Limited features on the free plan: The free version has limited access to data, according to user reviews.
Pricing:
- Lusha offers a basic free version, and the plans with richer features start at $37/month for 3 seats. Larger teams get tailored solutions and custom pricing based on the requirements.
➡️ RocketReach
RocketReach is a lead intelligence platform that provides B2B businesses with lead intelligence and intent data.
Key features:
- Industry-specific contacts: The platform has contact data for 700M profiles and 60M companies with coverage in industries like healthcare, legal, founders, technology.
- Workflow automation: The sales engagement features include Autopilot to automate sales engagement workflows and customize messaging.
- AI recommendations: The feature helps uncover contacts and expand your market with AI-powered recommendations.
Pros:
- LinkedIn plugin: Many customers say that the LinkedIn extension is a useful feature that makes the tool easy to use.
Cons:
- Poor support: Users say that the customer support is quite poor and that you only have access to a chatbot rather than a customer support team.
- Inaccurate data: Many customers report that the data is inaccurate and outdated.
➡️ Seamless.AI
Seamless.ai helps users find contact information, get buyer intent data, and track job changes to identify leads. The platform has a range of AI tools that customers can use to research contacts, write sales pitches, and automate certain sales and marketing workflows.
Key features:
- Massive Database: You get access to over 1.3 billion business contacts and 121 million companies.
- Intent data: The platform identifies prospects actively researching topics relevant to your offerings.
- AI email drafts: The AI copywriting feature generates tailored sales emails
- Job change alerts: This feature helps teams identify new opportunities and maintain relationships when contacts or prospects switch jobs.
- Chrome Plugin: The browser extension lets users create lead lists directly from the internet.
Pros:
- Intuitive: Reviews online indicate that Seamless.ai’s interface is user-friendly, even for those new to sales intelligence tools, making it accessible to all team members without much training or a learning curve.
- Integrations: The platform integrates with tools like Salesforce and LinkedIn Navigator.
- Efficient Search: Users also highlight the auto-suggestion feature which helps save time while working on multiple contacts.
Cons:
- Poor customer support: Many users have reported poor customer service, with delays in response times.
- Data quality: Despite its vast database, customers say that the information is outdated or inaccurate.
- Aggressive billing practices: The platform’s yearly auto-renewal policy has drawn criticism, users saying they are locked into contracts.
Pricing:
- Seamless.ai’s website does not mention its pricing packages upfront. It only highlights the three broad packages and the set of add-ons available for purchase.
➡️ Lead411
Lead411 is a sales intelligence provider that gives users access to mobile phone and email data. It also partners with Bombora to provide customers with B2B intent data.
Key features:
- Unlimited data views: There’s no cap on how many email or phone number views you can access, which is perfect for scaling sales teams.
- Hiring data: You can find and filter companies that are currently recruiting and hiring for specific positions.
- Custom triggers: You can set up custom triggers based on a number of factors so you can find the best contacts for your Ideal Customer Profile (ICP).
- Bombora data: Lead411 offers Bombora B2B intent data where users can select 5-25 topics and discover companies that are actively looking for services and solutions.
Pros:
- Data rollover: A feature that many customers appreciate is that all unused downloads roll over, so nothing goes to waste.
- Intuitive: The platform is straightforward, with a minimal learning curve for new users. Long-time users say that the interface has evolved over the years and has become more accessible to navigate and utilize.
- Affordable: Compared to pricier Apollo competitors, Lead411 delivers great value for the features it offers.
Cons:
- Limited search filters: Regular users dislike the fact that the platform doesnt allow you to stack multiple filters at once, and there’s a cap on the number of industries you can target in a single search.
Pricing:
- Lead411 offers a 7 day free trial, but no free versions. The paid versions are priced at $99/month per user, and custom pricing for larger teams with other requirements. Buyer intent data is available only on annual subscriptions.
➡️ Snov.io
Snov is a sales automation platform and is one of the Apollo competitors that focus more on the sales engagement
Key features:
- Email finder: You can find and collect pre-verified leads with extensive search and bulk options.
- Multichannel campaigns: The platform helps automate LinkedIn and email outreach with unlimited follow-ups.
- Email warm-up: This feature helps increase email deliverability and improve sender reputation.
- Sales CRM: The inbuilt CRM module helps simplify sales workflows with pipelines, calendar sync, and analytics.
Pros:
- CRM: Many users find the native CRM module helpful.
- Good customer support: Customers say that any issue is resolved in quick time and that the customer service team is quite responsive.
Cons:
- Complex UI: Online reviews indicate that Snov comes with a steep learning curve. “Onboarding is treated very lightly as, despite being a low complexity tool, it takes time (and guidance) to fully explore the application,” a user said on a G2 review.
Pricing:
- Snov offers a trial pack with 50 credits, has a starter pack priced at $30/month for 1000 credits, and has multiple packs priced up to $554/month for 100,000 credits.
➡️ UpLead
UpLead is a B2B data and sales intelligence platform that provides access to a database of business contacts and companies, and offers verified emails, mobile numbers, and intent data.
Key features:
- Large database: You can access a massive pool of 160M+ leads with 50+ search filters to find your ideal customers.
- Buyer intent data: The feature helps identify and engage with prospects actively researching solutions.
Pros:
- User-friendly: The platform has a clean, modern UI that’s easy to navigate, making it accessible even for beginners.
- Search features: With 50+ filters, it’s easy to refine your search and pinpoint leads that match your Ideal Customer Profile.
- Affordable: UpLead is a budget-friendly choice, especially for small businesses or startups just starting with sales intelligence.
Cons:
- Data accuracy: Many users report outdated or incorrect emails and phone numbers, leading to frustration for sales teams.
- Limited verified info: While the database is extensive, the quality of verified contact details is lacking. Missing phone numbers and inaccurate emails are common complaints.
- Missed expectations: “The aesthetic look of the website is modern but I'd rather have leads that are accurate. I did not pay for a good looking website but quality leads,” a customer said on a G2 review.
Pricing:
- UpLead doesn’t have a free plan, just a 7-day trial. It has two packages for $99/month and $199/ month, and custom pricing for enterprises with wider feature requirements.
➡️ SignalHire
SignalHire is a platform that provides users with email ids and phone numbers. It wouldn’t be a direct Apollo competitor as it serves not just B2B companies but targets recruiters and HR teams.
Key features:
- Web-aggregated database: The tool provides customers access to 800M+ profiles and 20M+ companies worldwide and allows users to enrich up to 1000 profiles at a time with emails and/or phone numbers.
- Website visitors: You can identify who’s visiting your site and filter leads based on URL visits or ICP criteria like job title, industry, revenue, or department.
Pros:
- Easy to use: Many customers find the product simple, straightforward, and easy to navigate.
Cons:
- Inaccurate data: Many users say that the phone numbers and email addresses are expired, incorrect, or outdated.
Pricing:
- The pricing plans are not based on the number of users or accounts but are split into different packages based on the kind of data you require – email ids or phone numbers. Companies also have the option to customize packages based on their requirements.
➡️ LeadIQ
LeadIQ is a sales prospecting platform that offers access to a comprehensive B2B contact database. It allows for data capture from sources like LinkedIn using a Chrome extension, integrates with CRM systems such as Salesforce and HubSpot for data synchronization, and includes an AI-powered email generator, Scribe, to assist in crafting personalized outreach messages.
Key features:
- LinkedIn extension: You can use the plugin to capture lead information directly from LinkedIn using a Chrome extension.
- Email generation: The feature helps generate personalized, contextually relevant email templates with the AI-powered Scribe.
- Job change: Users can track job changes, promotions, and other significant events to identify new opportunities within accounts.
- CRM integration : The platform syncs data directly with Salesforce or HubSpot.
Pros:
- Chrome extension: Many users say that perhaps the best feature is the Chrome extension makes it simple to capture and manage leads directly from web platforms like LinkedIn.
- Personalization: The AI email generation feature helps create tailored messages quickly.
Cons:
- Inaccurate data: Users have reported issues with outdated or incorrect contact information, which can hurt outreach efforts.
- Pricing and credits: Credit-based pricing often exhausts limits quickly, even when the data retrieved is incomplete.
Pricing:
- LeadIQ offers a free plan, and has a couple of packages starting from $36 a month per user, and has custom pricing for larger enterprises that want a wider range of features.
➡️ FindThatLead
FindThatLead is a B2B sales prospecting tool that provides access phone numbers and email addresses.
Key features:
- Find target leads: You can enter parameters such as industry, job title, location, etc., and FindThatLead will provide you with a list of potential customers with phone and email addresses that match those parameters.
- Email campaigns: You can use the tool to set up personalized cold email campaigns and calls to improve your chances of reaching your potential client.
Pricing:
- The company offers a 7-day free trial and has paid packages starting at $19/month for 1 user. You could also contact sales and have a package customized for your needs.
Now that you’ve looked at some of the major Apollo competitors, you’re ready to shortlist the top ones that you can contact for detailed demos.
Highperformr - the best Apollo alternative
Clearly, Highperformr is the best product among all Apollo’s competitors. Highperformr has been built to simplify GTM workflows and enable sales teams to spearfish ICP leads that are enriched with contact information and social signals. It is clearly the best Clay alternative, filling all the gaps and addressing all issues that the other competitors have. To learn more about Highperformr, sign up for a free trial or schedule a demo today!
