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Water Plus is a prominent business water retailer operating in England and Scotland. Formed in 2016 as a joint venture between Severn Trent and United Utilities, Water Plus began serving non-household customers when the English water market opened to competition in April 2017. The company focuses on providing water and wastewater retail services, including billing, account management, water efficiency advice, and customer support to businesses of all sizes, from small enterprises to large multi-site organizations.
The Stoke-on-Trent headquarters serves as the primary operational and administrative center for Water Plus. It houses key functions including customer service, account management, sales, billing operations, IT, HR, finance, and strategic leadership for its services across England and Scotland.
The headquarters is located in the Two Smithfield building, a modern office development within the Smithfield Stoke scheme, which is part of a significant urban regeneration project in Stoke-on-Trent's city centre. The building offers contemporary workspace and facilities.
Water Plus aims to cultivate a customer-focused and collaborative work environment. The culture emphasizes expertise in the water sector, efficiency in service delivery, and innovation in helping businesses manage their water usage and costs. Employees often describe a supportive team atmosphere focused on continuous improvement.
The headquarters is strategically important as the nerve centre for one of the UK's largest business water retailers, established at the inception of the competitive non-household water market in England. Its location in Stoke-on-Trent also signifies a commitment to regional development and provides a central base for its national operations.
Water Plus operates nationally within the United Kingdom, specifically serving the deregulated non-household water markets in England and Scotland. Its functions supported across these nations include comprehensive account management, consolidated billing for water and wastewater services, and the provision of water efficiency advice and solutions to a diverse business customer base, ranging from small and medium-sized enterprises to large, multi-site corporations.
Two Smithfield, Leonard Coates Way
Stoke-on-Trent
Staffordshire
United Kingdom
Address: N/A (Field-based and remote teams)
To provide on-site customer support, conduct water audits, manage key accounts directly within their respective regions, and ensure comprehensive service coverage across Water Plus's operational territories in England and Scotland.
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As of April 2025, Water Plus' leadership includes:
Water Plus has been backed by several prominent investors over the years, including:
Water Plus has maintained stability in its core C-suite leadership, with the CEO in position since early 2020. A notable appointment in the wider leadership team includes a new Head of HR in 2023. No major C-suite departures have been publicly announced in the recent 12-18 month period.
Discover the tools Water Plus uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Water Plus likely utilizes a common professional email format. Based on standard UK business practices and patterns observed for similar companies, the most probable email format is [firstname].[lastname]@water-plus.co.uk.
[firstname].[lastname]@water-plus.co.uk
Format
john.smith@water-plus.co.uk
Example
85%
Success rate
Water Plus Website • January 24, 2024
Water Plus announced new initiatives to support the food and drink sector, including a water efficiency qualification and apprenticeship boosts. These aim to help businesses in the sector reduce water consumption, identify leaks, and lower operational costs....more
Water Plus Website • October 18, 2023
Water Plus detailed its ongoing efforts and successes in assisting a variety of organizations to enhance their water efficiency, minimize water wastage, and consequently reduce their utility bills through tailored advice, smart metering, and other water management services....more
Utility Week • May 10, 2023
Water Plus appointed Sarah Tinsley as its new head of HR. Tinsley joined the business water retailer from global materials engineering firm Element Materials Technology and has previous experience at Vodafone and Molson Coors....more
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