What Does VML Do?

Total employees32141
HeadquartersKansas City
Founded

VML is a global creative powerhouse formed in October 2023 through the merger of two of WPP's most awarded creative agencies, VMLY&R and Wunderman Thompson. VML unites brand experience, customer experience (CX), and commerce to create connected brands that drive growth and add meaning to people's lives. With an extensive global network, VML offers a comprehensive suite of services including advertising, brand strategy, digital transformation, data analytics, technology solutions, and e-commerce development. The agency is dedicated to building culturally relevant and impactful work for a diverse portfolio of global clients.

Where Is VML's Headquarters?

VML officeVML officeVML officeVML office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as a key global operational and creative hub, housing leadership, strategy, technology, and client service teams. It's a central point for North American operations and global coordination.

Notable Features:

The Kansas City office, historically VMLY&R's HQ, is known for its modern, collaborative workspaces designed to foster creativity and innovation. It often includes state-of-the-art production studios and client engagement centers.

Work Culture:

The work culture emphasizes collaboration, creativity, and a 'people-first' approach. It's a dynamic environment that encourages innovative thinking and cross-disciplinary teamwork to solve client challenges.

HQ Significance:

Represents a major talent and operational center for one of the world's largest creative companies. Its historical significance as VMLY&R's base continues to influence the new VML's identity and global strategy.

Values Reflected in HQ: The headquarters likely reflects VML's core values of connection, creativity, innovation, and a commitment to driving growth for clients and positive impact for communities.

Location:

VML operates in over 60 markets across North America, South America, Europe, Asia-Pacific, the Middle East, and Africa. This extensive network allows VML to support global clients with a comprehensive suite of services, including brand strategy, creative advertising, customer experience (CX) design, data analytics, e-commerce solutions, and technology implementation, tailored to local market needs while maintaining global consistency.

Street Address:

250 NW Richards Rd

City:

Kansas City

State/Province:

Missouri

Country:

USA

Where Else Does VML Operate Around the World?

New York, NY, USA

Address: 237 Park Avenue, New York, NY 10017 (WPP Campus, housing various agencies including VML)

Key center for North American business and global campaign coordination, leveraging New York's diverse talent pool and status as a global business capital.

London, UK

Address: Greater London House, Hampstead Road, London, NW1 7QP (Former Wunderman Thompson HQ)

Central point for VML's European strategy, fostering cross-market collaboration and delivering localized brand experiences across the EMEA region.

Singapore, Singapore

Address: 50 Scotts Rd, #01-01, Singapore 228242 (Representative office, exact VML integration address may vary)

Drives growth and innovation for clients across Southeast Asia and the broader APAC region, focusing on digital-first experiences and culturally relevant marketing.

São Paulo, Brazil

Address: Av. Pres. Juscelino Kubitschek, 1400 - Vila Nova Conceição, São Paulo - SP, 04543-000, Brazil (Representative office, VML specific location may vary)

Serves as a strategic center for VML's expansion and client service in the dynamic Latin American market, adapting global strategies to local cultural nuances.

Buying Intent Signals for VML

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading VML? Meet the Executive Team

As of April 2025, VML' leadership includes:

Jon Cook - Global CEO
Mel Edwards - Global President
Debbi Vandeven - Global Chief Creative Officer
Eric Campbell - Global Chief Client Officer
Naomi Troni - Global Chief Marketing and Growth Officer
Jennifer Kohl - Global Chief Media Officer

Who's Investing in VML?

VML has been backed by several prominent investors over the years, including:

WPP (Parent Company)

What Leadership Changes Has VML Seen Recently?

Hire6
Exits0

The most significant executive news in the last 12 months was the formation of VML's global leadership team following the merger announcement in October 2023. This team comprises senior leaders from both legacy VMLY&R and Wunderman Thompson.

New Appointments:

Jon Cook, Jon Cook appointed Global CEO following the merger of VMLY&R and Wunderman Thompson.
Mel Edwards, Mel Edwards appointed Global President following the merger of VMLY&R and Wunderman Thompson.
Debbi Vandeven, Debbi Vandeven appointed Global CCO following the merger.

What Technology (Tech Stack) Is Used byVML?

Discover the tools VML uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

VML Email Formats and Examples

VML, as a newly merged global entity, is likely standardizing its email formats. Common corporate email patterns, especially within WPP, are typically firstname.lastname@company.com or firstinitiallastname@company.com. Given the new branding, @vml.com is the domain.

[first].[last]@vml.com, [first_initial][last]@vml.com

Format

jane.doe@vml.com, jdoe@vml.com

Example

90%

Success rate

What's the Latest News About VML?

Little Black Book (lbbonline.com)May 16, 2024

VML is Crowned Network of the Year at New York Festivals Advertising Awards 2024

VML has been recognized as the Network of the Year at the 2024 New York Festivals Advertising Awards. This accolade highlights its creative excellence and impactful work across its global offices, marking a significant achievement following its recent merger....more

AdweekApril 23, 2024

VML Names Rafael Pitanguy as Deputy Global CCO, Chief Creative Officer of North America

VML has appointed Rafael Pitanguy to the dual role of deputy global chief creative officer and chief creative officer of North America. Pitanguy was previously chief creative officer at VMLY&R....more

WPPOctober 17, 2023

WPP unites Wunderman Thompson and VMLY&R to create VML, a global powerhouse in brand experience, customer experience and commerce

WPP announced the merger of its two largest creative agencies, Wunderman Thompson and VMLY&R, to form VML. The new entity will be a global leader in brand experience, customer experience, and commerce, led by Jon Cook as Global CEO and Mel Edwards as Global President, with over 30,000 employees in 64 markets....more

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