Vistar Media
Vistar Media's Overview
Vistar Media is a global provider of programmatic technology for digital out-of-home (DOOH). Founded in 2012, Vistar's platform enables advertisers to plan, activate, and measure data-driven campaigns across a vast network of DOOH screens worldwide. For media owners, Vistar offers a comprehensive ad serving solution and a programmatic revenue channel. The company also provides a geospatial technology platform for movement data analysis and targeting in OOH advertising. In March 2024, Vistar Media was acquired by Lamar Advertising Company and operates as a standalone division.
Where is Vistar Media's Headquarters?
HQ Function
Serves as the central hub for Vistar Media's global operations, housing executive leadership, core technology development, product management, sales, marketing, and administrative functions. It drives the company's strategic direction and innovation in DOOH.
Notable Features:
Modern office space within a historic building in the Flatiron District, designed to foster collaboration. Offers proximity to key partners and a vibrant tech ecosystem.
Work Culture:
Vistar Media cultivates an innovative, fast-paced, and collaborative work environment. Employees are empowered to be data-driven problem solvers, contributing to the company's leadership in the programmatic DOOH space.
HQ Significance:
The NYC headquarters strategically positions Vistar Media at the confluence of the global advertising, media, and technology industries, enabling talent acquisition, industry leadership, and key partnerships.
Values Reflected in HQ: The headquarters reflects Vistar's values of innovation, technological excellence, global ambition, and a collaborative approach to transforming out-of-home advertising.
Location:
Vistar Media operates globally, with key international offices in London, Toronto, Sydney, and Singapore, complemented by remote teams. These hubs support localized sales, publisher partnerships, client services, and marketing efforts. The company's core programmatic technology platform is designed for worldwide ad serving, data analysis, and inventory management across its extensive network of digital out-of-home screens in North America, EMEA, APAC, and other emerging markets.
Street Address:
120 Fifth Avenue, 7th Floor
City:
New York
State/Province:
NY
Country:
USA
Vistar Media's Global Presence
London, UK
Address: WeWork, 1 Waterhouse Square, London, EC1N 2ST, UK
To expand Vistar Media's footprint in the European DOOH market, build relationships with local media owners and advertisers, and tailor solutions for regional needs.
Toronto, ON, Canada
Address: 1 University Ave, 3rd Floor, Toronto, ON M5J 2P1, Canada
To cater specifically to the Canadian advertising market, fostering growth and adoption of Vistar's DOOH technology across the country.
Sydney, NSW, Australia
Address: WeWork, 320 Pitt Street, Sydney, NSW 2000, Australia
To establish and grow Vistar Media's presence in the diverse APAC market, adapting its offerings to local advertising landscapes and media owner networks.
Singapore
Address: WeWork, 22 Cross Street, #02-01, Singapore 048421
To serve as a key operational base for Southeast Asia, driving adoption of Vistar's technology and fostering relationships within this rapidly evolving digital advertising market.
Buying Intent Signals for Vistar Media
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Vistar Media
As of April 2025, Vistar Media' leadership includes:
Investors of Vistar Media
Vistar Media has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The past 12 months at Vistar Media have been marked by strategic internal promotions strengthening its leadership, including the appointment of a new Chief Client Officer and several SVPs. A key departure was also noted from the C-suite (former Chief Commercial Officer). In March 2024, the company was acquired by Lamar Advertising, though its existing management team is largely expected to continue leading its operations.
Departures
New Appointments:
Technology (Tech Stack) used by Vistar Media
Discover the tools Vistar Media uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Vistar Media Email Formats and Examples
Vistar Media commonly uses the `first.last@vistarmedia.com` email format for its employees. A secondary, less frequent format observed is `[first_initial][last]@vistarmedia.com`.
first.last@vistarmedia.com (most common), [first_initial][last]@vistarmedia.com
Format
michael.provenzano@vistarmedia.com, mprovenzano@vistarmedia.com
Example
85%
Success rate
News and media
Vistar Media Blog / PR Newswire • March 6, 2024
Vistar Media to be Acquired by Lamar Advertising
Vistar Media announced its acquisition by Lamar Advertising Company, one of the largest outdoor advertising companies. Vistar Media will operate as an independent division, continuing its mission to advance programmatic digital out-of-home advertising....more
Vistar Media Blog • September 26, 2023
Vistar Media Announces Integration with Yahoo DSP
Vistar Media announced its integration with the Yahoo DSP, providing Yahoo's advertising clients with direct access to Vistar's extensive global network of digital out-of-home inventory, enhancing programmatic DOOH buying capabilities....more
Vistar Media Blog • May 16, 2023
Vistar Media & Place Exchange Partner to Expand Programmatic DOOH Access Through Google DV360
Vistar Media and Place Exchange announced a landmark partnership to make their combined global supply of programmatic digital out-of-home inventory available through Google Display & Video 360, significantly enhancing accessibility for digital buyers....more
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