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UPC Romania was a prominent telecommunications company in Romania, offering cable television, broadband internet, and fixed-line telephony services. Founded in 1992, it became a key player in the Romanian digital landscape. In July 2019, Vodafone Group completed the acquisition of Liberty Global's assets in Germany, the Czech Republic, Hungary, and Romania, which included UPC Romania. Consequently, UPC Romania was integrated into Vodafone Romania, creating a converged telecommunications operator. This merger combined Vodafone's extensive mobile network with UPC's robust fixed broadband and TV infrastructure, aiming to provide enhanced services and greater value to Romanian consumers and businesses. The UPC brand has since been phased out, with services now offered under the Vodafone umbrella.
Serves as the central command for all Vodafone Romania operations, including strategic planning, technology development, network management, marketing, sales, and customer service for mobile, fixed, internet, and TV services, incorporating the legacy UPC infrastructure.
A modern, Class A office building located in the new central business district of Bucharest (Floreasca-Barbu Văcărescu). It offers state-of-the-art facilities, designed to promote collaboration, employee well-being, and sustainable practices.
The work culture at Vodafone Romania emphasizes innovation, customer-centricity, digital transformation, and teamwork. Post-UPC integration, efforts focused on aligning company cultures and leveraging the combined strengths of both entities.
The headquarters is pivotal for steering Vodafone Romania's converged strategy, managing a nationwide network, driving technological advancements (like 5G deployment), and serving millions of customers across the country. It symbolizes the company's strong presence and commitment to the Romanian market.
While UPC Romania operated primarily within Romania, its acquisition by Vodafone Group integrated it into a vast global telecommunications network. Vodafone Group has a significant presence across Europe and Africa. Vodafone Romania benefits from the Group's global scale in areas like technology research and development, procurement, development of global platforms and services (e.g., IoT, cloud), and international roaming agreements. The Romanian operations contribute to Vodafone's overall European footprint and strategy.
Globalworth Tower, 201 Barbu Văcărescu Street
Bucharest
Bucharest
Romania
Address: Liberty Technology Park, 21 Gării Street, Cluj-Napoca, 400267
To serve customers in the Transylvania region, manage regional network operations, and support business development in northwestern Romania. It also taps into the local talent pool for various company functions.
Address: United Business Center 3, Str. Palas 7A, Iași, 700051
To provide localized support and services to customers in northeastern Romania, manage regional infrastructure, and drive business growth in the area.
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As of April 2025, UPC Romania' leadership includes:
UPC Romania has been backed by several prominent investors over the years, including:
Vodafone Romania has seen several key leadership appointments and transitions in the past 12-18 months, reflecting its focus on strengthening its consumer and business segments, as well as legal and strategic functions.
Discover the tools UPC Romania uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
For Vodafone Romania, which incorporated UPC Romania, common corporate email formats are typically based on employee names. The most prevalent formats are likely 'firstname.lastname@vodafone.com' or 'firstname.lastname@vodafone.ro'.
firstname.lastname@vodafone.ro or f[last]@vodafone.ro
Format
ion.popescu@vodafone.ro
Example
80%
Success rate
ZF.ro (Ziarul Financiar) • February 7, 2024
Vodafone Romania announced service revenues of EUR 200 million for the quarter ending December 31, 2023, marking a 0.5% organic increase year-over-year. The company's customer base reached 11.1 million mobile and fixed connections....more
HotNews.ro • November 15, 2023
Vodafone Romania officially launched its 5G Standalone (SA) network commercially, promising customers higher speeds, lower latency, and enhanced network capabilities. This development allows for more advanced services and applications, including network slicing....more
Profit.ro • July 25, 2023
Vodafone Romania initiated procedures for a merger by absorption with Vodafone Romania IoT SA, its dedicated Internet of Things entity, formerly known as Evotracking. This move aims to streamline operations and consolidate its IoT business within the main company structure....more
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