What Does UPC Romania Do?

Total employees2900
HeadquartersBucharest
Founded1992

UPC Romania was a prominent telecommunications company in Romania, offering cable television, broadband internet, and fixed-line telephony services. Founded in 1992, it became a key player in the Romanian digital landscape. In July 2019, Vodafone Group completed the acquisition of Liberty Global's assets in Germany, the Czech Republic, Hungary, and Romania, which included UPC Romania. Consequently, UPC Romania was integrated into Vodafone Romania, creating a converged telecommunications operator. This merger combined Vodafone's extensive mobile network with UPC's robust fixed broadband and TV infrastructure, aiming to provide enhanced services and greater value to Romanian consumers and businesses. The UPC brand has since been phased out, with services now offered under the Vodafone umbrella.

Where Is UPC Romania's Headquarters?

UPC Romania officeUPC Romania officeUPC Romania officeUPC Romania office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central command for all Vodafone Romania operations, including strategic planning, technology development, network management, marketing, sales, and customer service for mobile, fixed, internet, and TV services, incorporating the legacy UPC infrastructure.

Notable Features:

A modern, Class A office building located in the new central business district of Bucharest (Floreasca-Barbu Văcărescu). It offers state-of-the-art facilities, designed to promote collaboration, employee well-being, and sustainable practices.

Work Culture:

The work culture at Vodafone Romania emphasizes innovation, customer-centricity, digital transformation, and teamwork. Post-UPC integration, efforts focused on aligning company cultures and leveraging the combined strengths of both entities.

HQ Significance:

The headquarters is pivotal for steering Vodafone Romania's converged strategy, managing a nationwide network, driving technological advancements (like 5G deployment), and serving millions of customers across the country. It symbolizes the company's strong presence and commitment to the Romanian market.

Values Reflected in HQ: The headquarters' design and operations reflect values such as technological leadership, innovation, sustainability, employee empowerment, and a strong focus on customer experience.

Location:

While UPC Romania operated primarily within Romania, its acquisition by Vodafone Group integrated it into a vast global telecommunications network. Vodafone Group has a significant presence across Europe and Africa. Vodafone Romania benefits from the Group's global scale in areas like technology research and development, procurement, development of global platforms and services (e.g., IoT, cloud), and international roaming agreements. The Romanian operations contribute to Vodafone's overall European footprint and strategy.

Street Address:

Globalworth Tower, 201 Barbu Văcărescu Street

City:

Bucharest

State/Province:

Bucharest

Country:

Romania

Where Else Does UPC Romania Operate Around the World?

Cluj-Napoca, Cluj, Romania

Address: Liberty Technology Park, 21 Gării Street, Cluj-Napoca, 400267

To serve customers in the Transylvania region, manage regional network operations, and support business development in northwestern Romania. It also taps into the local talent pool for various company functions.

Iași, Iași, Romania

Address: United Business Center 3, Str. Palas 7A, Iași, 700051

To provide localized support and services to customers in northeastern Romania, manage regional infrastructure, and drive business growth in the area.

Buying Intent Signals for UPC Romania

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading UPC Romania? Meet the Executive Team

As of April 2025, UPC Romania' leadership includes:

Achilleas Kanaris - Chief Executive Officer
Mostafa El Beltagy - Chief Financial Officer
Cătălin Buliga - Chief Technology Officer
Nedim Baytorun - Consumer Business Unit Director
Mihnea Rădulescu - Vodafone Business Unit Director
Răzvan Bogasiu - Strategy, Digital & Transformation Director
Ana-Maria Smadeanu - Legal & External Affairs Director

Who's Investing in UPC Romania?

UPC Romania has been backed by several prominent investors over the years, including:

Vodafone Group Plc

What Leadership Changes Has UPC Romania Seen Recently?

Hire3
Exits0

Vodafone Romania has seen several key leadership appointments and transitions in the past 12-18 months, reflecting its focus on strengthening its consumer and business segments, as well as legal and strategic functions.

New Appointments:

Nedim Baytorun, Nedim Baytorun was appointed Consumer Business Unit Director at Vodafone Romania, effective May 1, 2023, to lead the company's strategy for the consumer segment.
Augustina Oprea, Augustina Oprea took on the role of Director Enterprise Product & Operations from April 2023, focusing on enhancing offerings for business clients.
Ana-Maria Smadeanu, Ana-Maria Smadeanu was appointed Legal & External Affairs Director for Vodafone Romania in October 2023, overseeing legal, regulatory, and public affairs.

What Technology (Tech Stack) Is Used byUPC Romania?

Discover the tools UPC Romania uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

UPC Romania Email Formats and Examples

For Vodafone Romania, which incorporated UPC Romania, common corporate email formats are typically based on employee names. The most prevalent formats are likely 'firstname.lastname@vodafone.com' or 'firstname.lastname@vodafone.ro'.

firstname.lastname@vodafone.ro or f[last]@vodafone.ro

Format

ion.popescu@vodafone.ro

Example

80%

Success rate

What's the Latest News About UPC Romania?

ZF.ro (Ziarul Financiar)February 7, 2024

Vodafone Romania reports service revenues of EUR 200 million for Q3 2023-2024

Vodafone Romania announced service revenues of EUR 200 million for the quarter ending December 31, 2023, marking a 0.5% organic increase year-over-year. The company's customer base reached 11.1 million mobile and fixed connections....more

HotNews.roNovember 15, 2023

Vodafone Romania commercially launches 5G Standalone network

Vodafone Romania officially launched its 5G Standalone (SA) network commercially, promising customers higher speeds, lower latency, and enhanced network capabilities. This development allows for more advanced services and applications, including network slicing....more

Profit.roJuly 25, 2023

Vodafone Romania prepares merger by absorption with Vodafone Romania IoT (formerly Evotracking)

Vodafone Romania initiated procedures for a merger by absorption with Vodafone Romania IoT SA, its dedicated Internet of Things entity, formerly known as Evotracking. This move aims to streamline operations and consolidate its IoT business within the main company structure....more

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