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Strategic Coach's Overview

Total employees191
HeadquartersToronto
Founded1988

Strategic Coach® is the leading business coaching program for ambitious, established entrepreneurs. Founded by Dan Sullivan and Babs Smith, the company provides a unique framework of concepts, tools, and workshops designed to help entrepreneurs achieve greater success, freedom, and work-life balance. Their programs focus on mindset, strategy, team building, and productivity, empowering business owners to grow their companies and enrich their lives. Strategic Coach serves entrepreneurs across various industries globally.

Where is Strategic Coach's Headquarters?

HQ Function

The Toronto headquarters serves as the central hub for program development, global operations management, marketing, client support, and administrative functions for Strategic Coach.

Notable Features:

The headquarters is a modern office space designed to foster collaboration and learning, featuring workshop facilities and resources for program delivery and team development. It embodies the professional and forward-thinking nature of the Strategic Coach brand.

Work Culture:

The work culture at Strategic Coach HQ is focused on growth, innovation, and teamwork, deeply embedded with the company's own coaching principles. Employees are encouraged to be entrepreneurial and are dedicated to supporting the success of their clients.

HQ Significance:

The Toronto headquarters is significant as the birthplace of The Strategic Coach® Program and the core operational center that steers its international activities and maintains the integrity of its unique intellectual property.

Values Reflected in HQ: The headquarters reflects values of continuous improvement, clarity, confidence, and capability – core tenets of the Strategic Coach philosophy. The space is designed to be inspiring and functional for both the team and visiting entrepreneurs.

Location:

Strategic Coach supports entrepreneurs globally through its core coaching programs, regular workshops held in key international cities (primarily in Canada, the US, and the UK), and increasingly through online resources and virtual coaching options. Their intellectual property and concepts are utilized by entrepreneurs worldwide, extending their reach beyond physical office locations. Functions supported globally include program delivery, client coaching, community building, and dissemination of entrepreneurial thinking tools.

Street Address:

33 Fraser Avenue, Suite 201

City:

Toronto

State/Province:

ON

Country:

Canada

Strategic Coach's Global Presence

Schiller Park, Illinois, USA

Address: 4320 N. United Parkway, Suite 205, Schiller Park, IL 60176

To cater to the large market of entrepreneurs in the United States, offering accessible workshop locations and localized support.

Castle Donington, United Kingdom

Address: Regus House, Herald Way, Pegasus Business Park, Castle Donington, DE74 2TZ

To expand Strategic Coach's reach and impact within the UK and European markets, tailoring support and program delivery to regional business contexts.

Buying Intent Signals for Strategic Coach

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Strategic Coach

As of April 2025, Strategic Coach' leadership includes:

Dan Sullivan - Founder and President
Babs Smith - Co-founder
Shannon Waller - Entrepreneurial Team Strategist and Senior Coach

Investors of Strategic Coach

Strategic Coach has been backed by several prominent investors over the years, including:

Privately Held (Founded by Dan Sullivan and Babs Smith)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As a privately held company, Strategic Coach does not frequently publicize executive team changes. No major executive hires or exits have been publicly announced in the last 12 months. The leadership team, centered around its founders, maintains stability.

Technology (Tech Stack) used by Strategic Coach

Discover the tools Strategic Coach uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Strategic Coach Email Formats and Examples

Strategic Coach primarily uses the email format combining the first initial and last name. Other formats might exist but are less common.

firstinitiallast@strategiccoach.com

Format

jsmith@strategiccoach.com

Example

85%

Success rate

News and media

Strategic Coach WebsiteMay 17, 2023

The Strategic Coach® Program Wins 2023 Gold Stevie® Award

Strategic Coach announced that The Strategic Coach® Program was named the winner of a Gold Stevie® Award in the Professional Training Or Coaching Program Of The Year category in The 21st Annual American Business Awards®....more

Strategic Coach BlogOctober 26, 2023

Strategic Coach: Why Unique Ability® Is The Future Of Work

An article discussing the importance of focusing on Unique Ability®, a core concept of Strategic Coach, for individuals and teams to thrive in the evolving landscape of work. Highlights how leveraging individual talents leads to greater productivity and fulfillment....more

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