SportBusiness Group is a globally recognized leader and an indispensable resource for anyone involved in the business of sport. For over 25 years, it has provided authoritative news, data, intelligence, and networking events tailored for the international sports industry. Their services cater to sports executives, rights holders, agencies, broadcasters, brands, and financial institutions, equipping them with critical insights to make informed strategic and commercial decisions. SportBusiness Group's offerings span media rights, sponsorship, major sporting events, market analysis, and professional development, making them a cornerstone for understanding and navigating the complexities of the global sports business landscape. They are part of the Leaders Group, which is owned by Advance.
Serves as a primary hub for editorial content creation, research and analysis, commercial operations, and event management for the EMEA region and global coordination.
Located in Fitzrovia, a vibrant area known for its media and creative industries, providing a modern workspace conducive to collaboration and innovation.
A dynamic, insights-driven environment with a strong emphasis on accuracy, industry expertise, and collaborative teamwork. Employees are typically passionate about the sports business sector and dedicated to delivering high-quality intelligence.
London's strategic importance as a global sports business center, with proximity to major sports organizations, agencies, and financial institutions, makes it an ideal location for SportBusiness Group's core operations.
SportBusiness Group maintains a significant global presence through its key offices in London (EMEA), Miami (Americas), and Singapore (APAC). This strategic positioning, complemented by a network of international correspondents and analysts, allows them to provide comprehensive, on-the-ground insights and support for global sports media rights, sponsorship strategies, event bidding and hosting, market intelligence, and professional consultancy services across virtually every major sports market worldwide.
1 Alfred Mews (The Heal's Building)
London
England
United Kingdom
Address: Brickell City Centre, 78 SW 7th St, Miami, FL 33130 (General area for Leaders Group Americas)
To cater to the significant sports business market in the Americas, including major professional leagues, college sports, burgeoning soccer interest, and Latin American sports development.
Address: Central Business District (General Area)
To provide specialized intelligence and services for the dynamic Asian sports markets, covering key territories like China, India, Australia, Japan, and Southeast Asia, focusing on media rights, sponsorship, and event hosting.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, SportBusiness' leadership includes:
SportBusiness has been backed by several prominent investors over the years, including:
No major, publicly announced executive hires or exits specifically for SportBusiness Group have been prominent in the last 12 months. Leadership transitions are typically managed within the broader Leaders Group or Advance structures. The existing core leadership team at SportBusiness appears stable.
Discover the tools SportBusiness uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
SportBusiness Group primarily utilizes email formats that combine employee names with their @sportbusiness.com domain. The most common structures are [first_initial][last] or [first].[last].
[first_initial][last]@sportbusiness.com or [first].[last]@sportbusiness.com
Format
jdoe@sportbusiness.com or jane.doe@sportbusiness.com
Example
80%
Success rate
SportBusiness • April 29, 2024
SportBusiness has released its much-anticipated Global Media Report 2024, providing comprehensive analysis of the sports media rights landscape, key trends, and market valuations across different sports and regions....more
SportBusiness • February 20, 2024
SportBusiness Group announced the relaunch of its flagship podcast, 'The SportBusiness Podcast,' featuring in-depth interviews and discussions with leading figures from the global sports industry....more
SportBusiness • November 7, 2023
The 2023 edition of the prestigious SportBusiness Postgraduate Course Rankings has been unveiled, recognizing the world's leading academic programs in sports management....more
See where a company’s workforce is located, by country or region.
View past and recent funding rounds with amounts and investors.
Understand company revenue estimates and financial scale.
Track active roles and hiring trends to spot growth signals.
Discover what a company offers—products, platforms, and solutions.
Get the company’s official SIC and NAICS classifications.
Analyze visitor volume, engagement, and top traffic sources.
Explore LinkedIn, Twitter, and other active social profiles.
Identify top competitors based on similar business traits.
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
Thousands of companies, including SportBusiness, are just a search away.