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SportBusiness's Overview

Total employees61
HeadquartersLondon
Founded1996

SportBusiness Group is a globally recognized leader and an indispensable resource for anyone involved in the business of sport. For over 25 years, it has provided authoritative news, data, intelligence, and networking events tailored for the international sports industry. Their services cater to sports executives, rights holders, agencies, broadcasters, brands, and financial institutions, equipping them with critical insights to make informed strategic and commercial decisions. SportBusiness Group's offerings span media rights, sponsorship, major sporting events, market analysis, and professional development, making them a cornerstone for understanding and navigating the complexities of the global sports business landscape. They are part of the Leaders Group, which is owned by Advance.

Where is SportBusiness's Headquarters?

SportBusiness officeSportBusiness officeSportBusiness officeSportBusiness office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as a primary hub for editorial content creation, research and analysis, commercial operations, and event management for the EMEA region and global coordination.

Notable Features:

Located in Fitzrovia, a vibrant area known for its media and creative industries, providing a modern workspace conducive to collaboration and innovation.

Work Culture:

A dynamic, insights-driven environment with a strong emphasis on accuracy, industry expertise, and collaborative teamwork. Employees are typically passionate about the sports business sector and dedicated to delivering high-quality intelligence.

HQ Significance:

London's strategic importance as a global sports business center, with proximity to major sports organizations, agencies, and financial institutions, makes it an ideal location for SportBusiness Group's core operations.

Values Reflected in HQ: The HQ reflects professionalism, global connectivity, and the pursuit of cutting-edge information, mirroring the company's commitment to being a leading voice in sports business intelligence.

Location:

SportBusiness Group maintains a significant global presence through its key offices in London (EMEA), Miami (Americas), and Singapore (APAC). This strategic positioning, complemented by a network of international correspondents and analysts, allows them to provide comprehensive, on-the-ground insights and support for global sports media rights, sponsorship strategies, event bidding and hosting, market intelligence, and professional consultancy services across virtually every major sports market worldwide.

Street Address:

1 Alfred Mews (The Heal's Building)

City:

London

State/Province:

England

Country:

United Kingdom

SportBusiness's Global Presence

Miami, FL, USA

Address: Brickell City Centre, 78 SW 7th St, Miami, FL 33130 (General area for Leaders Group Americas)

To cater to the significant sports business market in the Americas, including major professional leagues, college sports, burgeoning soccer interest, and Latin American sports development.

Singapore, Singapore

Address: Central Business District (General Area)

To provide specialized intelligence and services for the dynamic Asian sports markets, covering key territories like China, India, Australia, Japan, and Southeast Asia, focusing on media rights, sponsorship, and event hosting.

Buying Intent Signals for SportBusiness

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of SportBusiness

As of April 2025, SportBusiness' leadership includes:

Warren Thurn - Chief Executive Officer, Leaders Group (Parent Company)
Callum Murray - Editor-in-Chief, SportBusiness
Joseph Rigby - Commercial Director, SportBusiness
Imogen Baxendale - Head of Content, SportBusiness
Robin Russell - Head of Marketing, SportBusiness

Investors of SportBusiness

SportBusiness has been backed by several prominent investors over the years, including:

Advance Publications (via Leaders Group)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major, publicly announced executive hires or exits specifically for SportBusiness Group have been prominent in the last 12 months. Leadership transitions are typically managed within the broader Leaders Group or Advance structures. The existing core leadership team at SportBusiness appears stable.

Technology (Tech Stack) used by SportBusiness

Discover the tools SportBusiness uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

SportBusiness Email Formats and Examples

SportBusiness Group primarily utilizes email formats that combine employee names with their @sportbusiness.com domain. The most common structures are [first_initial][last] or [first].[last].

[first_initial][last]@sportbusiness.com or [first].[last]@sportbusiness.com

Format

jdoe@sportbusiness.com or jane.doe@sportbusiness.com

Example

80%

Success rate

News and media

SportBusinessApril 29, 2024

SportBusiness Group launches Global Media Report 2024

SportBusiness has released its much-anticipated Global Media Report 2024, providing comprehensive analysis of the sports media rights landscape, key trends, and market valuations across different sports and regions....more

SportBusinessFebruary 20, 2024

SportBusiness Group Relaunches Flagship Podcast Series

SportBusiness Group announced the relaunch of its flagship podcast, 'The SportBusiness Podcast,' featuring in-depth interviews and discussions with leading figures from the global sports industry....more

SportBusinessNovember 7, 2023

SportBusiness Group Reveals Postgraduate Course Rankings 2023

The 2023 edition of the prestigious SportBusiness Postgraduate Course Rankings has been unveiled, recognizing the world's leading academic programs in sports management....more

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