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Setupad's Overview

Total employees79
HeadquartersVilnius
Founded2015

Setupad is a technology company specializing in website monetization solutions for publishers. They leverage advanced programmatic advertising techniques, including header bidding and server-to-server integrations, to help content creators significantly increase their ad revenue. Setupad focuses on providing a full-service ad operations partnership, offering custom-tailored solutions, yield optimization, and dedicated support to ensure publishers achieve the highest possible eCPMs while maintaining a positive user experience. Their platform aims to simplify the complexity of programmatic advertising, making advanced monetization strategies accessible to a wide range of publishers globally.

Where is Setupad's Headquarters?

Setupad officeSetupad officeSetupad officeSetupad office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for company operations, including product development, technological innovation, core client support, sales leadership, and global administrative functions.

Notable Features:

Modern office amenities within a contemporary building, designed to foster collaboration, innovation, and a productive environment for a tech-focused team. Located in a dynamic business district.

Work Culture:

Setupad cultivates a dynamic, innovative, and results-oriented work culture. It emphasizes teamwork, continuous learning in the ad tech field, and a strong client-centric approach. Employees are encouraged to take initiative and contribute to the company's growth.

HQ Significance:

The Vilnius headquarters is pivotal for Setupad's strategic direction, research and development in advertising technology, and managing its European and global operations. It benefits from Lithuania's strong IT talent pool and supportive tech ecosystem.

Values Reflected in HQ: The choice of a modern, well-connected office space in a thriving tech city likely reflects Setupad's commitment to innovation, efficiency, global reach, and providing a quality work environment for its employees.

Location:

Setupad provides its ad monetization services to publishers across the globe. While its physical offices are concentrated in Europe, its technology platform, client support, and ad operations are designed to serve a diverse international client base. The company actively works with websites and digital content creators from various regions, helping them optimize ad revenue regardless of their geographical location through remote assistance and a robust technological infrastructure.

Street Address:

A. Juozapavičiaus str. 9

City:

Vilnius

State/Province:

Vilnius County

Country:

Lithuania

Setupad's Global Presence

Riga, Latvia

Address: Lāčplēša iela 20A, Centra rajons, Rīga, LV-1011, Latvia

Strengthens Setupad's presence in the Baltics, providing localized support, market expertise, and business development for the Latvian market within the digital advertising technology sector.

Warsaw, Poland

Address: Al. Jerozolimskie 96, 00-807 Warszawa, Poland

Expands Setupad's operational reach and service capabilities within the rapidly growing CEE digital advertising landscape, offering tailored monetization solutions to Polish and regional publishers.

Barcelona, Spain

Address: Carrer de Muntaner, 200, 7th floor, 08036 Barcelona, Spain

Acts as a strategic hub for accessing the Iberian Peninsula and Latin American markets, providing localized expertise and support for publishers seeking advanced ad monetization solutions in Spanish and Portuguese-speaking regions.

Buying Intent Signals for Setupad

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Setupad

As of April 2025, Setupad' leadership includes:

Toms Panders - Co-founder & CEO
Povilas Goberis - Co-founder & COO
Rihards Kļaviņš - CTO

Investors of Setupad

Setupad has been backed by several prominent investors over the years, including:

Privately Held/Bootstrapped

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

There have been no major public announcements regarding executive new hires or exits at Setupad in the last 12 months. The company appears to maintain stability in its core leadership team, focusing on sustained growth and product development.

Technology (Tech Stack) used by Setupad

Discover the tools Setupad uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Setupad Email Formats and Examples

Setupad primarily utilizes common professional email formats. The most frequently observed pattern for employee email addresses is combining the employee's first name and last name, separated by a dot, followed by the company domain. Other patterns may exist but are less common.

{first}.{last}@setupad.com

Format

jane.doe@setupad.com

Example

75%

Success rate

News and media

Setupad BlogNovember 23, 2023

Setupad Recognized in Deloitte Technology Fast 50 Central Europe for Fifth Consecutive Year

Setupad announced its inclusion in the Deloitte Technology Fast 50 Central Europe 2023 list, marking the fifth consecutive year the company has received this honor. This award highlights Setupad's sustained high-growth trajectory and significant contributions to the ad tech industry in the region....more

Setupad BlogOctober 24, 2023

Setupad Announces Strategic Partnership with PubMatic to Bolster Programmatic Advertising Solutions

Setupad has formed a strategic partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. This collaboration aims to enhance Setupad's programmatic advertising offerings, providing publishers with improved access to premium demand and better overall monetization outcomes....more

Setupad BlogSeptember 1, 2023

Setupad Unveils New Logo and Refreshed Brand Identity

Setupad introduced a new logo and a refreshed brand identity to reflect its evolution and commitment to innovation in the ad tech space. The updated branding aims to better represent the company's mission of empowering publishers with advanced monetization solutions....more

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