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Service Systems Associates's Overview

Total employees7000
HeadquartersDenver
Founded1971

Service Systems Associates (SSA Group) is a national leader in providing integrated guest services, primarily focusing on culinary and retail operations for cultural attractions such as zoos, aquariums, museums, and botanical gardens. Founded in 1971, SSA Group partners with these institutions to enhance the visitor experience, optimize revenue streams, and manage complex operational needs, allowing partners to focus on their core missions of conservation, education, and curation.

Where is Service Systems Associates's Headquarters?

Service Systems Associates officeService Systems Associates officeService Systems Associates officeService Systems Associates office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Denver headquarters serves as the central administrative, strategic planning, and operational support hub for SSA Group. Key functions managed from this office include executive leadership, finance, human resources, business development, marketing, IT, and national operational oversight.

Notable Features:

Located in a modern office building in Denver's Capitol Hill neighborhood. While specific architectural details are not widely publicized, it offers a professional environment conducive to collaboration and innovation, supporting SSA Group's extensive operations.

Work Culture:

The work culture at SSA Group's headquarters is characterized by a strong sense of partnership, innovation, and dedication to enhancing guest experiences at cultural attractions. It's a dynamic environment focused on operational excellence, client success, and a passion for the cultural sector.

HQ Significance:

As the nerve center for a company managing services at numerous high-profile cultural attractions across the U.S., the Denver headquarters is crucial for strategic decision-making, resource allocation, talent management, and maintaining consistent quality and innovation in its offerings.

Values Reflected in HQ: The headquarters environment aims to reflect SSA Group's core values: 'Integrity, Quality, Innovation, Respect, and Partnership,' by providing a functional and collaborative space for strategic planning and support of its client partners and widespread teams.

Location:

Service Systems Associates (SSA Group) primarily operates within the United States, with a comprehensive network of partnerships spanning coast to coast. Their functions, including specialized culinary programs, themed retail environments, admissions services, and event management, are supported nationally. While their current operational footprint is concentrated in the U.S., their expertise in managing guest services for specialized attractions is recognized throughout the industry.

Street Address:

1120 Lincoln Street, Suite 1100

City:

Denver

State/Province:

CO

Country:

USA

Service Systems Associates's Global Presence

Various cities, USA

Address: On-site at partner cultural attractions (e.g., Denver Zoo, CO; Detroit Zoo, MI; Monterey Bay Aquarium, CA)

The purpose of these on-site operations is to deliver tailored, high-quality guest experiences that align with the mission and brand of each partner institution, while maximizing revenue and operational efficiency for that specific venue and its regional audience.

Buying Intent Signals for Service Systems Associates

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Service Systems Associates

As of April 2025, Service Systems Associates' leadership includes:

Sean McNicholas - President and CEO
Eric Loyall - Chief Financial Officer
Ryan Keith - Chief Strategy Officer
Lance Vyzina - Chief Operating Officer, West
Shannon Irwin - Chief Operating Officer, East
Keri Ivy - Chief People & Culture Officer
Christina Dawson - Chief Information Officer

Investors of Service Systems Associates

Service Systems Associates has been backed by several prominent investors over the years, including:

Kohlberg & Company, L.L.C. (via KMM Hospitality)

Executive New Hires/Exits in the Last 12 Months

Hire6
Exits0

In January 2024, Service Systems Associates (SSA Group) announced a significant slate of executive promotions, elevating internal leaders to key C-suite roles. These appointments, including a new CFO, CSO, two COOs, a CPCO, and a CIO, are designed to strengthen the company's leadership structure and support its strategic growth initiatives. No major executive departures have been publicly reported in the past 12 months.

New Appointments:

Eric Loyall, Eric Loyall was promoted to Chief Financial Officer from his previous role as SVP, Finance.
Ryan Keith, Ryan Keith was promoted to Chief Strategy Officer, previously serving as SVP, Growth & Partnerships.
Lance Vyzina, Lance Vyzina was promoted to Chief Operating Officer, West, from Regional Vice President.
Shannon Irwin, Shannon Irwin was promoted to Chief Operating Officer, East, from Regional Vice President.
Keri Ivy, Keri Ivy was promoted to Chief People & Culture Officer from her role as VP, People & Culture.
Christina Dawson, Christina Dawson was promoted to Chief Information Officer, having previously served as VP, Information Technology.

Technology (Tech Stack) used by Service Systems Associates

Discover the tools Service Systems Associates uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Service Systems Associates Email Formats and Examples

Service Systems Associates (SSA Group) predominantly uses the 'first.last@thessagroup.com' email format for its employees. This is a common professional email structure that facilitates direct communication with team members.

first.last@thessagroup.com

Format

scott.joffe@thessagroup.com

Example

85%

Success rate

News and media

SSA Group WebsiteJanuary 24, 2024

Service Systems Associates News: SSA Group Announces Key Executive Promotions to Propel Future Growth

SSA Group announced a series of key executive promotions aimed at bolstering its leadership team and driving future growth. The promotions include Eric Loyall to Chief Financial Officer, Ryan Keith to Chief Strategy Officer, Lance Vyzina to Chief Operating Officer West, Shannon Irwin to Chief Operating Officer East, Keri Ivy to Chief People & Culture Officer, and Christina Dawson to Chief Information Officer....more

SSA Group WebsiteJuly 18, 2023

Service Systems Associates News: SSA Group Forges Dynamic Culinary Partnership with History Colorado

SSA Group has entered into a new culinary partnership with History Colorado. This collaboration aims to elevate the food and beverage experiences for visitors across multiple History Colorado museum locations, including the renowned History Colorado Center and its various regional museums throughout the state....more

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