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SendOwl's Overview

Total employees48
HeadquartersLondon
Founded2010

SendOwl is an all-in-one e-commerce platform designed to help creators, entrepreneurs, and businesses sell digital products directly to their customers. It simplifies the process of selling items like ebooks, software, music, videos, subscriptions, and online courses. SendOwl offers features such as customizable storefronts, secure product delivery, multiple payment gateway integrations (including Stripe, PayPal, Apple Pay), built-in affiliate marketing tools, discount codes, and analytics. The platform is known for its ease of use, reliability, and focus on empowering individuals and businesses to monetize their digital content effectively without requiring extensive technical knowledge. It caters to a global audience, providing tools to manage international sales and taxes.

Where is SendOwl's Headquarters?

SendOwl officeSendOwl officeSendOwl officeSendOwl office
*Images sourced via web search. Rights belong to original owners

HQ Function

Registered business address; core operations, product development, marketing, and customer support are managed by a globally distributed remote team.

Notable Features:

N/A (Registered address, not a physical operational HQ). The company's strength lies in its remote infrastructure and digital collaboration tools.

Work Culture:

SendOwl fosters a remote-first work culture that emphasizes flexibility, autonomy, trust, and results-driven collaboration. This model allows them to attract talent globally.

HQ Significance:

The registered address fulfills legal and administrative requirements for the UK-based entity. Operationally, SendOwl's significance lies in its distributed model, enabling global reach and talent acquisition without the constraints of a physical headquarters.

Values Reflected in HQ: The operational model reflects values of efficiency, adaptability, global mindset, and trust in remote teamwork, prioritizing talent and customer service over a centralized physical presence.

Location:

SendOwl supports creators and businesses across more than 150 countries by providing a robust platform for selling digital goods and services. Its services, including payment processing in multiple currencies, automated VAT/GST handling for various regions, and secure content delivery, are accessible globally. The platform's infrastructure and support system are designed for international users, enabling them to reach customers worldwide. The company itself operates with a distributed team spread across different continents, reflecting its global focus.

Street Address:

71-75 Shelton Street, Covent Garden

City:

London

State/Province:

England

Country:

United Kingdom

SendOwl's Global Presence

Buying Intent Signals for SendOwl

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of SendOwl

As of April 2025, SendOwl' leadership includes:

George Palmer - Founder
Matt Varughese - CEO, Assembler (Parent Company of SendOwl)

Investors of SendOwl

SendOwl has been backed by several prominent investors over the years, including:

Assembler
FPE Capital (via Assembler)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Following its acquisition by Assembler in January 2021, SendOwl's leadership and strategic direction are closely integrated with its parent company. No specific high-profile executive hires or departures exclusively for the SendOwl brand have been publicly announced in the last 12 months. Key leadership transitions would likely be part of Assembler's broader organizational changes.

Technology (Tech Stack) used by SendOwl

Discover the tools SendOwl uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

SendOwl Email Formats and Examples

SendOwl likely utilizes common professional email formats for its employees. Based on standard practices, patterns such as [first].[last]@sendowl.com or [first]@sendowl.com are probable. Official communications often come from departmental addresses like support@sendowl.com or hello@sendowl.com.

[first].[last]@sendowl.com (e.g., jane.doe@sendowl.com) or [first]@sendowl.com (e.g., jane@sendowl.com)

Format

jane.doe@sendowl.com

Example

70%

Success rate

News and media

Forbes AdvisorJanuary 23, 2024

SendOwl recognized in 'Best E-commerce Platforms For Digital Products In 2024'

SendOwl was featured by Forbes Advisor as one of the best e-commerce platforms for selling digital products in 2024, highlighting its ease of use and comprehensive features for creators....more

SendOwl BlogJuly 12, 2023

SendOwl Blog: The Future of SendOwl: A New Chapter with Assembler

SendOwl published a blog post discussing its ongoing journey and development as part of Assembler, emphasizing continued commitment to its users and future enhancements to the platform....more

SendOwl BlogJune 1, 2023

SendOwl Introduces Multi-Language Checkout Feature

SendOwl announced the launch of a multi-language checkout feature, enabling sellers to offer their checkout process in various languages to better cater to a global customer base....more

FPE CapitalJanuary 21, 2021

SendOwl Acquired by Assembler, Backed by FPE Capital

SendOwl announced its acquisition by Assembler, a new entity backed by private equity firm FPE Capital. This strategic move aimed to accelerate SendOwl's growth and expand its capabilities in the e-commerce enablement space....more

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