Sales Layer
Sales Layer's Overview
Sales Layer is a Product Information Management (PIM) software company that provides a cloud-based platform designed to help businesses centralize, manage, enrich, and connect their product information across all sales channels. Their solution enables manufacturers, retailers, and brands to improve data quality, accelerate time-to-market, enhance customer experience, and ensure product content consistency. Sales Layer focuses on simplifying complex product data workflows, making it easier for companies to syndicate accurate and compelling product content to e-commerce platforms, marketplaces, distributors, and internal teams.
Where is Sales Layer's Headquarters?
HQ Function
Serves as the primary hub for global operations, product development, engineering, marketing, sales strategy, and administrative functions.
Notable Features:
Located in the modern Business World Alicante building at the cruise terminal, offering contemporary office spaces with views of the port and easy access to city amenities.
Work Culture:
Sales Layer fosters an innovative, collaborative, and agile work environment, characteristic of a fast-growing SaaS company. Emphasis is placed on teamwork, customer-centricity, and continuous improvement, with a multicultural team.
HQ Significance:
The Alicante headquarters is pivotal as the company's birthplace and the core center for its technological innovation and international expansion efforts.
Values Reflected in HQ: The choice of a modern, well-connected, and inspiring office location reflects Sales Layer's values of innovation, global ambition, and providing a high-quality work environment for its employees.
Location:
Sales Layer operates globally, providing its SaaS PIM platform to customers across Europe, North America, Latin America, and Asia-Pacific. While development is centralized in Spain, its international offices and partner network support sales, customer success, and marketing efforts worldwide. The platform itself is designed for global use, supporting multiple languages and integrations with international e-commerce systems and marketplaces.
Street Address:
Muelle de Poniente s/n, Edificio Business World Alicante - Terminal de Cruceros
City:
Alicante
State/Province:
Alicante
Country:
Spain
Sales Layer's Global Presence
Boston, MA, USA
Address: 101 Arch Street, Suite 1950, Boston, MA 02110, USA (Representative office/Co-working space typical for US market entry)
To establish a strong presence in the strategically important North American market, catering to the high demand for PIM solutions and building regional partnerships.
Manchester, UK
Address: Dalton Place, John Dalton Street, Manchester, M2 6LW, UK (Representative office/Co-working space typical for regional presence)
To serve the mature UK e-commerce market and provide a dedicated point of contact for clients and partners in the region, strengthening European operations.
Melbourne, VIC, Australia
Address: Level 23, Tower 5, Collins Square, 727 Collins Street, Melbourne VIC 3008, Australia (Representative office/Co-working space typical for APAC expansion)
To tap into the rapidly growing e-commerce and digital transformation trends in the APAC region, providing localized support and expanding Sales Layer's global footprint.
Buying Intent Signals for Sales Layer
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Sales Layer
As of April 2025, Sales Layer' leadership includes:
Investors of Sales Layer
Sales Layer has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Sales Layer has maintained a relatively stable core executive team. No major C-suite (CEO, CTO, CFO, etc.) departures or new hires have been publicly announced in the last 12 months. Focus has likely been on scaling existing teams and strategic VP-level appointments to support growth following their Series B funding.
Technology (Tech Stack) used by Sales Layer
Discover the tools Sales Layer uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Sales Layer Email Formats and Examples
Sales Layer most commonly uses the email format [first_name]@saleslayer.com. Other potential formats, though less frequent, might include [first_initial][last_name]@saleslayer.com or [first_name].[last_name]@saleslayer.com.
[first]@saleslayer.com
Format
example.john@saleslayer.com
Example
85%
Success rate
News and media
EU-Startups • October 26, 2023
Sales Layer Secures €25 Million Series B to Boost its Product Information Management Platform
Alicante-based Sales Layer announced it has secured €25 million in a Series B funding round. The investment was led by US growth equity firm PeakSpan Capital, with existing investors Sonae IM, GoHub Ventures, and Swanlaab Venture Factory also participating. This funding will be used to accelerate product development, expand its international presence, particularly in the US, and strengthen its team....more
Sales Layer Blog • February 15, 2023
Sales Layer Unveils New Product Features and Enhancements for 2023
Sales Layer highlighted several key product updates and new features released, focusing on improved user experience, enhanced analytics, AI-powered content generation, and more robust integration capabilities. These enhancements aim to further empower businesses in managing their product information effectively....more
Sales Layer Blog • September 12, 2023
Sales Layer PIM Joins Commercetools Partner Program
Sales Layer announced its integration into the Commercetools Partner Program, signifying a strategic alliance to offer enhanced composable commerce solutions. This partnership allows businesses to combine Sales Layer's PIM with Commercetools' flexible commerce platform for superior product experiences....more
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