Rusta
Rusta's Overview
Rusta AB is a leading Swedish low-price retailer offering a wide and surprising range of home and leisure products. Founded in 1986, Rusta provides functional and trendy items for home interior, DIY, consumables, and seasonal products, emphasizing value for money. The company operates an extensive network of stores across Sweden, Norway, Finland, and Germany, supported by a centralized sourcing and logistics model. Rusta aims to make it easy for everyone to renew and refill their homes without breaking the bank.
Where is Rusta's Headquarters?
HQ Function
The headquarters serves as the central hub for Rusta's group-wide operations, including strategic planning, financial management, product range and sourcing decisions, IT, HR, marketing, and supply chain coordination.
Notable Features:
A modern and functional office facility designed to support collaboration and efficient operations, reflecting the company's practical approach.
Work Culture:
Rusta's work culture is guided by its core values: Simplicity, Courage, Commitment, and Togetherness. It emphasizes a down-to-earth, cost-conscious, and customer-focused approach, with a collaborative environment.
HQ Significance:
As the nerve center of the company, the headquarters is crucial for driving Rusta's strategy, managing its international retail operations, and ensuring brand consistency across all markets.
Values Reflected in HQ: The headquarters' design and operations likely reflect Rusta's values of simplicity, efficiency, and cost-consciousness, prioritizing functionality to support its business model.
Location:
Rusta has a significant retail presence with over 200 stores across Sweden, Norway, Finland, and Germany. Its global functions are supported by strategic purchasing offices in Asia (including China, India, and Vietnam) and a central distribution warehouse in Norrköping, Sweden, ensuring a streamlined supply chain from manufacturing to customer.
Street Address:
Kanalvägen 12, 4 tr
City:
Upplands Väsby
State/Province:
Stockholm County
Country:
Sweden
Rusta's Global Presence
Norrköping, Sweden
Address: Terminalgatan, Norrköping, Sweden (General area for logistics hub)
Centralized inventory management, order fulfillment, and distribution for Rusta's Nordic and German markets, ensuring product availability and operational efficiency.
Shanghai, China
Address: Specific address not publicly listed; operates within a major commercial/industrial area.
To facilitate direct sourcing from Asian manufacturers, optimizing costs, ensuring product quality, and managing the supply chain for a significant portion of Rusta's product assortment.
Various locations in Finland, Norway, Germany
Address: Country-specific administrative offices and store support centers.
To oversee and support the day-to-day operations of Rusta stores in Finland, Norway, and Germany, tailoring offerings and strategies to local market demands.
Buying Intent Signals for Rusta
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Executive Team of Rusta
As of April 2025, Rusta' leadership includes:
Investors of Rusta
Rusta has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Based on publicly available information and company press releases from approximately May 2023 to May 2024, there have been no major, publicly announced changes (hires or exits) at the C-level (CEO, CFO) or within the top-tier Group Management of Rusta. The executive team appears to have remained stable, particularly following the company's IPO in October 2023. Sofie Malmsten assumed the CFO role in March 2023, slightly outside this 12-month window.
Technology (Tech Stack) used by Rusta
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Rusta Email Formats and Examples
Rusta likely follows common Swedish corporate email address patterns. The most probable format is combining the employee's first name and last name with the company domain.
[firstname].[lastname]@rusta.com
Format
goran.westerberg@rusta.com
Example
75%
Success rate
News and media
corporate.rusta.com • March 14, 2024
Rusta AB (publ) publishes Interim Report Q3 2023/2024
Rusta released its interim report for the third quarter (November 2023 - January 2024), detailing financial performance. Net sales increased by 9.0 percent to SEK 3,306 million, and comparable sales grew by 4.3 percent. EBITA amounted to SEK 401 million....more
corporate.rusta.com • October 19, 2023
Rusta's Share Commences Trading on Nasdaq Stockholm
Rusta AB announced its successful initial public offering (IPO) and the first day of trading for its shares on Nasdaq Stockholm, marking a significant milestone for the company....more
corporate.rusta.com • September 6, 2023
Rusta opens its first store in Lidköping
Rusta continued its expansion in Sweden by opening its first store in Lidköping. The new store is Rusta's 107th store in Sweden and strengthens its presence in western Sweden....more
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