Rival IQ is a leading social media analytics and competitive intelligence platform designed to empower digital marketers. It provides comprehensive data, insights, and reporting tools that enable users to track performance, analyze competitors, identify trends, and optimize their social media strategies across various platforms. Users can benchmark their efforts against competitors, discover engaging content ideas, and make data-driven decisions to improve their online presence and results. Founded in 2012, Rival IQ was acquired by NetBase Quid (now Quid) in 2021 and continues to operate as a key product within Quid's suite of consumer and market intelligence solutions, helping businesses understand their audience and competitive landscape more effectively.
Historically, the Seattle office served as the central hub for all Rival IQ operations, including software development, product management, sales, marketing, and customer support for its social media analytics platform.
As a tech startup, the office likely featured an open, collaborative workspace typical of such companies, fostering innovation and teamwork. Located in the Pioneer Square district, known for its historic architecture.
The work culture at Rival IQ, prior to acquisition, was likely dynamic, fast-paced, and innovative, characteristic of a tech startup. Emphasis would have been on collaboration, customer focus, and data-driven decision-making. As part of Quid, the team contributes to a broader culture of insights and intelligence.
The Seattle location was significant as the birthplace of Rival IQ, where its core technology was developed and its initial market traction was achieved. Seattle is a major tech hub, providing access to talent and a vibrant ecosystem for growth.
While Rival IQ originated in Seattle, its platform has always served a global customer base. As a product within Quid, Rival IQ's reach is further extended through Quid's international operations and support infrastructure. Quid has offices and teams across North America, Europe, and Asia, enabling global sales, customer support, and market intelligence services for products including Rival IQ. This ensures that users worldwide can leverage Rival IQ for their social media analytics and competitive intelligence needs.
71 Columbia St, Suite 410 (Historical)
Seattle
WA
USA
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As of April 2025, Rival IQ' leadership includes:
Rival IQ has been backed by several prominent investors over the years, including:
Following its acquisition by Quid in 2021, executive leadership for the Rival IQ product is integrated within Quid's organizational structure. Specific executive hires or exits solely for the 'Rival IQ' entity are not typically announced separately. Key original Rival IQ personnel have transitioned into roles within Quid. No major Rival IQ-specific executive changes have been publicly announced in the last 12 months; any such changes would likely be part of broader Quid leadership updates.
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Rival IQ, now part of Quid, historically used email formats common for tech companies. While specific current usage for the @rivaliq.com domain post-acquisition might be limited or transitioned to @quid.com, common patterns observed for @rivaliq.com included first name or first initial combined with last name.
[first]@[rivaliq.com]
Format
seth@rivaliq.com
Example
70%
Success rate
Rival IQ Blog • February 13, 2024
Rival IQ published its annual Social Media Industry Benchmark Report, providing data-driven insights into engagement rates, posting frequency, and content performance across 14 major industries on platforms like Facebook, Instagram, Twitter (X), and TikTok. This report helps marketers set realistic goals and refine their social media strategies....more
PR Newswire • February 2, 2021
NetBase Quid announced its acquisition of Rival IQ, a social media analytics leader. The acquisition combines Rival IQ's expertise in social competitive intelligence with NetBase Quid's consumer and market intelligence platform, enhancing overall capabilities for customers....more
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