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Rival IQ's Overview

Total employees40
HeadquartersSeattle
Founded2012

Rival IQ is a leading social media analytics and competitive intelligence platform designed to empower digital marketers. It provides comprehensive data, insights, and reporting tools that enable users to track performance, analyze competitors, identify trends, and optimize their social media strategies across various platforms. Users can benchmark their efforts against competitors, discover engaging content ideas, and make data-driven decisions to improve their online presence and results. Founded in 2012, Rival IQ was acquired by NetBase Quid (now Quid) in 2021 and continues to operate as a key product within Quid's suite of consumer and market intelligence solutions, helping businesses understand their audience and competitive landscape more effectively.

Where is Rival IQ's Headquarters?

HQ Function

Historically, the Seattle office served as the central hub for all Rival IQ operations, including software development, product management, sales, marketing, and customer support for its social media analytics platform.

Notable Features:

As a tech startup, the office likely featured an open, collaborative workspace typical of such companies, fostering innovation and teamwork. Located in the Pioneer Square district, known for its historic architecture.

Work Culture:

The work culture at Rival IQ, prior to acquisition, was likely dynamic, fast-paced, and innovative, characteristic of a tech startup. Emphasis would have been on collaboration, customer focus, and data-driven decision-making. As part of Quid, the team contributes to a broader culture of insights and intelligence.

HQ Significance:

The Seattle location was significant as the birthplace of Rival IQ, where its core technology was developed and its initial market traction was achieved. Seattle is a major tech hub, providing access to talent and a vibrant ecosystem for growth.

Values Reflected in HQ: The choice of a dynamic, accessible location in a tech-centric area likely reflected values of innovation, community engagement, and resourcefulness.

Location:

While Rival IQ originated in Seattle, its platform has always served a global customer base. As a product within Quid, Rival IQ's reach is further extended through Quid's international operations and support infrastructure. Quid has offices and teams across North America, Europe, and Asia, enabling global sales, customer support, and market intelligence services for products including Rival IQ. This ensures that users worldwide can leverage Rival IQ for their social media analytics and competitive intelligence needs.

Street Address:

71 Columbia St, Suite 410 (Historical)

City:

Seattle

State/Province:

WA

Country:

USA

Rival IQ's Global Presence

Buying Intent Signals for Rival IQ

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Rival IQ

As of April 2025, Rival IQ' leadership includes:

Seth Bridges - Co-founder (Currently VP, Product Marketing at Quid)
John Clark - Co-founder (Currently Principal Software Engineer at Quid)
T.A. McCann - Co-founder & Former CEO
Jennifer Lee - Former CEO (at time of acquisition by NetBase Quid)

Investors of Rival IQ

Rival IQ has been backed by several prominent investors over the years, including:

Geoff Entress
Rudy Gadre
Ben Elowitz
T.A. McCann (Angel Investor)
Aseem Badshah
WINTR (Venture Capital)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Following its acquisition by Quid in 2021, executive leadership for the Rival IQ product is integrated within Quid's organizational structure. Specific executive hires or exits solely for the 'Rival IQ' entity are not typically announced separately. Key original Rival IQ personnel have transitioned into roles within Quid. No major Rival IQ-specific executive changes have been publicly announced in the last 12 months; any such changes would likely be part of broader Quid leadership updates.

Technology (Tech Stack) used by Rival IQ

Discover the tools Rival IQ uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Rival IQ Email Formats and Examples

Rival IQ, now part of Quid, historically used email formats common for tech companies. While specific current usage for the @rivaliq.com domain post-acquisition might be limited or transitioned to @quid.com, common patterns observed for @rivaliq.com included first name or first initial combined with last name.

[first]@[rivaliq.com]

Format

seth@rivaliq.com

Example

70%

Success rate

News and media

Rival IQ BlogFebruary 13, 2024

Rival IQ Releases 2024 Social Media Industry Benchmark Report

Rival IQ published its annual Social Media Industry Benchmark Report, providing data-driven insights into engagement rates, posting frequency, and content performance across 14 major industries on platforms like Facebook, Instagram, Twitter (X), and TikTok. This report helps marketers set realistic goals and refine their social media strategies....more

PR NewswireFebruary 2, 2021

NetBase Quid Acquires Rival IQ to Extend Leadership in Social Media Analytics

NetBase Quid announced its acquisition of Rival IQ, a social media analytics leader. The acquisition combines Rival IQ's expertise in social competitive intelligence with NetBase Quid's consumer and market intelligence platform, enhancing overall capabilities for customers....more

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