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Retail Assist is a UK-based technology solutions provider specializing in the retail, leisure, and hospitality industries. Since 1999, they've delivered award-winning IT managed services, supply chain solutions, and bespoke software development to help businesses enhance customer experiences, optimize operations, and drive growth. Their comprehensive offerings range from 24/7 IT support and omnichannel retail systems to data analytics and warehouse management solutions, catering to prominent brands worldwide.
Serves as the central hub for strategic operations, software development, project management, sales, marketing, and corporate administration for Retail Assist.
Located in Loxley House, a significant and historic building in Nottingham. The office likely features modern, tech-enabled workspaces designed for collaboration and innovation in delivering retail technology solutions.
Retail Assist promotes a customer-centric, innovative, and collaborative work culture. Emphasis is placed on teamwork, continuous improvement, and delivering high-quality IT solutions and support in the fast-paced retail and hospitality tech sectors.
The Nottingham headquarters is strategically vital for managing UK-wide operations, fostering technological development, and serving as the core for its service delivery model. Its central UK location is advantageous for client engagement and talent acquisition.
While headquartered in the UK with key operational centers in Nottingham, London, and Northampton, Retail Assist supports a global client base. Their IT solutions and managed services are utilized by international retail and hospitality brands, demonstrating a capability to deliver and support projects across various geographical regions, often through sophisticated remote management tools and strategic local partnerships when required.
Loxley House, North Entrance, Little Tennis Street
Nottingham
Nottinghamshire
United Kingdom
Address: Fora, 23 PM, Wells Mews, Fitzrovia, London, W1T 3HF
Strengthens client relationships and new business opportunities in London and the South East, offering a convenient meeting point for enterprise clients and industry networking.
Address: Round Spinney, Northampton, NN3 8RS, UK
Ensures continuous, high-quality IT support and operational resilience for clients across the UK and internationally, forming the backbone of their managed service provision.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Retail Assist' leadership includes:
Retail Assist has been backed by several prominent investors over the years, including:
The most significant executive-related development in the last 12 months for Retail Assist was the completion of a management buyout (MBO) in July 2023. This saw the existing leadership team, led by CEO Dan Smith, take full ownership of the company from private equity firm Primary Capital Partners. There have been no other major external executive hires or departures publicly announced during this period.
Discover the tools Retail Assist uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Retail Assist commonly uses the email format [first].[last]@retail-assist.co.uk for its employees. This structure is standard for professional communication within the organization and with external partners. Other formats like [first_initial][last]@retail-assist.co.uk might exist but are less prevalent.
first.last@retail-assist.co.uk
Format
jane.doe@retail-assist.co.uk
Example
90%
Success rate
Retail Assist News / SDI • March 19, 2024
Retail Assist was honored with the 'Best Managed Service Desk' award at the Service Desk Institute (SDI) Awards 2024. This prestigious award recognizes their excellence in providing IT support and managed services to clients in the retail and hospitality sectors....more
Retail Times • July 12, 2023
Retail Assist, a leading provider of IT services and solutions to the retail and hospitality sectors, confirmed the successful completion of a management buyout (MBO) from Primary Capital Partners. The MBO was led by CEO Dan Smith and the existing management team, marking a new phase of independence for the company....more
Retail Assist News • June 20, 2023
Retail Assist highlighted its enduring and successful five-year technology partnership with renowned fashion retailer Mint Velvet. The collaboration involves providing ongoing IT support and innovative solutions to enhance Mint Velvet's retail operations and customer service capabilities....more
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