real-digital-international
real-digital-international's Overview
real-digital-international refers to the former digital arm of real,- (Metro AG), responsible for the online marketplace real.de. In 2020-2021, real.de was acquired by the Schwarz Gruppe and subsequently integrated into Kaufland's e-commerce operations, rebranding to Kaufland.de. Today, the expertise and infrastructure of what was real-digital-international are pivotal to Kaufland e-commerce, which operates one of Germany's largest online marketplaces and is expanding internationally. It combines retail experience with marketplace technology, offering a broad range of products from various sellers.
Where is real-digital-international's Headquarters?
HQ Function
Central hub for e-commerce strategy, technology development, marketplace operations, marketing, and business development for Kaufland's online platform.
Notable Features:
Modern office spaces designed for collaboration and innovation, agile work environments, and advanced technological infrastructure to support a leading e-commerce platform.
Work Culture:
Dynamic, agile, and innovative, with a strong emphasis on teamwork, employee development, diversity, and a data-driven approach to problem-solving. Fosters a tech-company culture within a larger retail group.
HQ Significance:
Crucial for the digital transformation and growth of Kaufland's online retail presence in Germany and expanding into Europe, building on the technological foundation and market experience of real.de.
Values Reflected in HQ: Innovation, customer-centricity, technological excellence, agility, sustainability, and growth in the digital retail space.
Location:
Kaufland.de primarily serves Germany. Building on this strong base, Kaufland e-commerce is actively expanding its marketplace model internationally, having launched in countries such as the Czech Republic, Slovakia, and Austria. The underlying technology platform, developed and enhanced from the real.digital foundations, supports these global operations, including seller onboarding, customer service, and logistics coordination across different markets.
Street Address:
Habsburgerring 2
City:
Cologne
State/Province:
North Rhine-Westphalia
Country:
Germany
real-digital-international's Global Presence
Darmstadt, Hesse, Germany
Address: Robert-Bosch-Straße 15, 64293 Darmstadt
Supports the national and international expansion of Kaufland's e-commerce platform with strong tech expertise and development capabilities.
Düsseldorf, North Rhine-Westphalia, Germany
Address: Schiessstraße 43, 40549 Düsseldorf (historic location for real.digital, may still have functions or have consolidated)
Previously supported various aspects of the real.de marketplace operations; current specific role within Kaufland e-commerce would need verification.
Buying Intent Signals for real-digital-international
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Executive Team of real-digital-international
As of April 2025, real-digital-international' leadership includes:
Investors of real-digital-international
real-digital-international has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Kaufland e-commerce continuously refines its leadership to support its dynamic growth in the competitive online marketplace sector. Specific executive movements within the last 12 months are not always broadly publicized and are typically communicated through official press releases or specialized business media. No major publicly announced C-level changes were identified for the immediate past 12-month period without deeper business intelligence resources.
Technology (Tech Stack) used by real-digital-international
Discover the tools real-digital-international uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
real-digital-international Email Formats and Examples
Kaufland e-commerce, which incorporates the operations of the former real-digital-international, likely uses standardized corporate email formats for its employees, often based on patterns involving first and last names. Common formats at large German companies include variations like 'firstname.lastname@companydomain.com'.
[first].[last]@kaufland-ecommerce.com
Format
max.mustermann@kaufland-ecommerce.com
Example
85%
Success rate
News and media
Ecommerce News Europe • 2024-04-17
Kaufland e-commerce (formerly real-digital-international) Expands Marketplace to Austria
Kaufland has successfully launched its online marketplace in Austria, marking another step in its international expansion strategy. This move enables Austrian consumers to access a vast selection of products from numerous sellers and offers new sales channels for businesses on the Kaufland Global Marketplace platform....more
Internet World Austria • 2023-11-21
Kaufland.de Marketplace (incorporating real-digital-international tech) Reports Rapid Growth
The Kaufland.de online marketplace is experiencing significant growth, with a substantial increase in the number of registered sellers and available product offerings. This rapid expansion solidifies its position as a leading e-commerce platform in Germany and supports its ongoing internationalization efforts....more
Kaufland e-commerce Press • 2023-08-29
Kaufland marketplace will launch in Austria in 2024 – registration for retailers now open
Kaufland announced its plans to launch its online marketplace in Austria in early 2024, inviting retailers to register for the Kaufland Global Marketplace to expand their reach. This follows successful launches in Slovakia and the Czech Republic....more
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