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Rawlings Sporting Goods's Overview

Total employees695
HeadquartersTown and Country
Founded1887

Rawlings Sporting Goods Company, Inc. is a leading American manufacturer and marketer of sporting goods, particularly renowned for its baseball and softball equipment. Founded in 1887, Rawlings has a rich history of innovation and is the official baseball, helmet, face guard, and glove of Major League Baseball (MLB), the official baseball of Minor League Baseball, and the official baseball and softball of the NCAA®. The company produces a wide range of products including gloves, bats, balls, protective gear, apparel, and team uniforms. Rawlings is dedicated to enhancing performance and enjoyment of the game through high-quality craftsmanship and cutting-edge technology, trusted by athletes from amateur to professional levels worldwide.

Where is Rawlings Sporting Goods's Headquarters?

HQ Function

The headquarters serves as the central hub for Rawlings' global operations, including corporate management, product design and innovation, marketing, sales leadership, and administrative functions.

Notable Features:

The facility is a modern office building designed to support collaborative work. It may feature showrooms for its latest products and potentially a historical display or 'Glove Vault' showcasing iconic Rawlings equipment. Its location in the St. Louis metropolitan area places it in a region with a strong baseball heritage.

Work Culture:

The work culture at Rawlings HQ is likely deeply infused with a passion for sports, especially baseball and softball. It likely fosters innovation in sporting goods technology and design, with a strong emphasis on quality and performance, reflecting the brand's legacy. Employees may benefit from an environment that values teamwork and a connection to athletic achievement.

HQ Significance:

The headquarters is significant as the command center for a brand that has been integral to American sports for over a century. It's where strategic decisions are made that impact product development, professional league partnerships (like MLB), and global market presence.

Values Reflected in HQ: The headquarters likely reflects Rawlings' core values of quality, innovation, performance, heritage, and a deep commitment to the sports of baseball and softball.

Location:

Rawlings Sporting Goods supports its global operations through a network of manufacturing facilities, distribution centers, and sales offices. While its primary market is North America, Rawlings products are distributed internationally, particularly in regions with strong baseball and softball cultures like Japan, South Korea, Australia, and parts of Europe and Latin America. Global functions include international sales, localized marketing, supply chain management, and partnerships with international distributors and retailers to serve athletes worldwide.

Street Address:

510 Maryville University Dr

City:

Town and Country

State/Province:

Missouri

Country:

USA

Rawlings Sporting Goods's Global Presence

Washington, Missouri, USA

Address: 1 Rawlings Dr, Washington, MO 63090

Serves as a key production hub, leveraging skilled labor and specialized machinery for high-quality bat manufacturing. Supports the brand's 'Made in USA' components for certain product lines.

Caledonia, Minnesota, USA

Address: 300 N Badger St, Caledonia, MN 55921

Specializes in the intricate process of glove manufacturing, maintaining Rawlings' reputation for premium defensive equipment.

Toronto, Ontario, Canada

Address: Rawlings Group Canada, 5580 Ambler Dr, Mississauga, ON L4W 2K9, Canada

Serves the specific needs of the Canadian sporting goods market, handling national accounts and distribution across Canada.

Buying Intent Signals for Rawlings Sporting Goods

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Rawlings Sporting Goods

As of April 2025, Rawlings Sporting Goods' leadership includes:

Mike Thompson - President & Chief Executive Officer
Jeff D'Aoust - Chief Financial Officer
Eric Reinsfelder - Senior Vice President, Product
Mark Kraemer - Chief Marketing Officer
Curt Fluri - Senior Vice President of Sales

Investors of Rawlings Sporting Goods

Rawlings Sporting Goods has been backed by several prominent investors over the years, including:

Seidler Equity Partners (majority owner)
Major League Baseball (MLB) (minority owner)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Rawlings Sporting Goods maintains a relatively stable executive team. Public announcements of executive changes are infrequent. As of late 2023/early 2024, there have been no widely publicized major executive hires or departures within the last 12 months. Any significant changes would typically be announced via official press releases or major industry news outlets.

Technology (Tech Stack) used by Rawlings Sporting Goods

Discover the tools Rawlings Sporting Goods uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Rawlings Sporting Goods Email Formats and Examples

Rawlings Sporting Goods commonly uses the [first_initial][last]@rawlings.com email format (e.g., jdoe@rawlings.com). Another possible format is [first].[last]@rawlings.com (e.g., jane.doe@rawlings.com).

[first_initial][last]@rawlings.com

Format

jdoe@rawlings.com

Example

85%

Success rate

News and media

Rawlings Press Release / Sporting Goods Industry NewsFebruary 1, 2024

Rawlings Sporting Goods and Perfect Game Extend Partnership to Elevate Amateur Baseball and Softball

Rawlings Sporting Goods and Perfect Game announced a multi-year extension of their partnership. Rawlings will continue as the Official Glove, Baseball, Batting Helmet, Catcher's Gear, and Face Guard of Perfect Game. This collaboration aims to further support and develop amateur baseball and softball players....more

MLB.com / Rawlings Press ReleaseOctober 18, 2023

Rawlings Sporting Goods Unveils 2023 Gold Glove Award Finalists

Rawlings, in conjunction with Major League Baseball, announced the finalists for the 2023 Rawlings Gold Glove Awards, recognizing the best defensive players at each position in both the American League and National League. The awards are a long-standing tradition celebrating defensive excellence in baseball....more

Easton Press Release / Sporting Goods Industry NewsJune 22, 2023

Easton (a Rawlings Brand) Celebrates Partnership with Men's College World Series

Easton Diamond Sports, part of the Rawlings portfolio, highlighted its continued partnership as an official equipment supplier for the Men's College World Series (MCWS). This underscores the company's commitment to collegiate athletics, providing bats, batting gloves, and other gear....more

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