plista GmbH is a global platform specializing in data-driven native advertising and content distribution. They enable advertisers to seamlessly integrate branded messages into editorial content across a wide network of premium publishers, and help publishers effectively monetize their digital inventory. Acquired by GroupM, part of WPP, plista leverages advanced algorithms and targeting capabilities to deliver relevant content to users, aiming to enhance engagement and campaign performance. Their solutions cover the entire native advertising spectrum, from native recommendations and content ad formats to native programmatic advertising.
The Berlin headquarters serves as the central hub for plista's global operations, including product development, strategic planning, engineering, sales leadership, and administrative functions.
Located in a modern office building in a central Berlin district known for its vibrant tech and media scene. The office is designed to foster collaboration and innovation.
plista fosters a dynamic, innovative, and international work environment. The culture emphasizes data-driven decision-making, agility, teamwork, and a passion for digital advertising technologies. Being part of GroupM, it also integrates into a larger corporate structure with extensive resources.
Berlin's status as a major European technology and media hub makes it an ideal location for plista's headquarters, providing access to talent, industry events, and a thriving startup ecosystem.
plista GmbH, as part of GroupM, supports global digital advertising campaigns with a strong presence in Europe, North America, and Asia-Pacific. Their functions supported globally include localized sales and account management, technical support, publisher network development, and the adaptation of their native advertising platform to diverse international markets and regulatory environments. They leverage GroupM's extensive global network to provide widespread reach and local market expertise.
Torstraße 33-35
Berlin
Berlin
Germany
Address: Amstelveenseweg 648, 1081 JJ Amsterdam, Netherlands (Often co-located with GroupM offices)
To serve and expand plista's native advertising network and services within the Dutch and broader Benelux markets.
Address: Gotarda 9, 02-681 Warszawa, Poland (Often co-located with GroupM offices)
To cater to the growing digital advertising needs in Poland and surrounding Eastern European countries.
Address: 175 Greenwich St, New York, NY 10007, USA (Likely operating within GroupM/Xaxis North America offices)
To provide plista's native advertising technology and services to the significant US market, leveraging GroupM's extensive network.
Address: WPP Campus, 388 Heng Feng Road, JingAn District, Shanghai, China (Operating within GroupM China)
To address the specific requirements of advertisers and publishers in the rapidly evolving Chinese market.
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As of April 2025, plista GmbH' leadership includes:
plista GmbH has been backed by several prominent investors over the years, including:
No major, publicly announced executive hires or exits specifically for plista GmbH's top-tier leadership have been widely reported in the last 12 months. Leadership changes may occur within the broader GroupM/WPP structure that could affect plista operations.
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plista GmbH, like many tech companies, likely uses a standardized email format for its employees, typically based on names. The most common format observed is [first].[last]@plista.com.
[first].[last]@plista.com
Format
jana.kusick@plista.com
Example
85%
Success rate
plista.com News • 2023-05-10
plista announced its membership with IAB Poland (Interactive Advertising Bureau Poland). This move aims to strengthen its position in the Polish market and actively contribute to the development of programmatic advertising standards and best practices in the region....more
plista.com News • 2022-11-17
plista participated in the W&V marketforce Native Advertising event, where Global Managing Director Jana Kusick discussed the latest trends and effectiveness of native advertising strategies, highlighting plista's role in the evolving digital landscape....more
DMEXCO • 2023-09-13
plista GmbH, as a regular exhibitor and contributor, presented its latest advancements in data-driven native advertising solutions at DMEXCO 2023, Europe's leading digital marketing and tech event. They focused on topics like contextual targeting, AI in native ads, and publisher monetization strategies....more
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