PlaceIQ (now Precisely)
PlaceIQ (now Precisely)'s Overview
PlaceIQ is a prominent company in the location intelligence and data analytics sector, acquired by Precisely in November 2021. It specialized in understanding consumer movement in the physical world by leveraging location data from mobile devices. This data was then used to provide insights for advertisers, marketers, and analysts to better understand consumer behavior, measure campaign effectiveness (like foot traffic attribution), and make informed business decisions. PlaceIQ's technology allowed for the creation of audience segments based on real-world visitation patterns and the analysis of movement trends. With its integration into Precisely, PlaceIQ's capabilities now enhance Precisely's data integrity suite, adding powerful location-based insights to their broader data offerings, helping businesses build trust in their data.
Where is PlaceIQ (now Precisely)'s Headquarters?
HQ Function
Served as the central hub for PlaceIQ's operations, including product development, engineering, sales, marketing, and corporate leadership before the acquisition.
Notable Features:
Located in the Flatiron District, a vibrant tech hub in NYC, the office likely featured an open, collaborative layout typical of modern technology companies.
Work Culture:
PlaceIQ was known for a fast-paced, innovative, and data-driven work culture. Employees were passionate about leveraging location data to solve complex business challenges for their clients.
HQ Significance:
The New York City headquarters was instrumental in PlaceIQ's growth, placing it in close proximity to major advertising agencies, brands, and financial institutions.
Values Reflected in HQ: The headquarters likely reflected values of innovation, collaboration, customer focus, and cutting-edge technology.
Location:
While PlaceIQ's direct operations were primarily focused on North America, its acquisition by Precisely has significantly expanded the global reach of its technology. Precisely has a substantial global footprint with offices and operations across North America, Europe, Asia Pacific, and Latin America. PlaceIQ's location intelligence capabilities are now integrated into Precisely's offerings, supporting clients worldwide with data enrichment, location analytics, and customer insights on a global scale.
Street Address:
115 5th Ave, 6th Floor (Former PlaceIQ HQ)
City:
New York
State/Province:
NY
Country:
USA
PlaceIQ (now Precisely)'s Global Presence
Chicago, IL/USA
Address: Specific former address not readily available; likely in a central business district.
To support PlaceIQ's growing client base in the Midwest and provide localized market insights.
San Francisco, CA/USA
Address: Specific former address not readily available; likely in the SoMa or Financial District.
To tap into the Bay Area's tech ecosystem and cater to West Coast market demands for location intelligence.
Detroit, MI/USA
Address: Specific former address not readily available.
To offer specialized location intelligence solutions for the automotive sector concentrated in the Detroit area.
Buying Intent Signals for PlaceIQ (now Precisely)
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of PlaceIQ (now Precisely)
As of April 2025, PlaceIQ (now Precisely)' leadership includes:
Investors of PlaceIQ (now Precisely)
PlaceIQ (now Precisely) has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Since PlaceIQ was acquired by Precisely in November 2021, distinct executive movements for 'PlaceIQ' as a standalone entity are no longer applicable. Key leadership from PlaceIQ transitioned or departed around the time of the acquisition or during the integration phase. Any recent executive changes would be within the broader Precisely organization, potentially affecting teams that manage former PlaceIQ assets.
Departures
New Appointments:
Technology (Tech Stack) used by PlaceIQ (now Precisely)
Discover the tools PlaceIQ (now Precisely) uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
PlaceIQ (now Precisely) Email Formats and Examples
Prior to its acquisition by Precisely, PlaceIQ commonly used standard corporate email formats. Emails from PlaceIQ would have used the @placeiq.com domain. Now, communications regarding former PlaceIQ services would originate from @precisely.com addresses.
[first_initial][last]@placeiq.com
Format
jdoe@placeiq.com
Example
5%
Success rate
News and media
Precisely • November 9, 2021
PlaceIQ Acquired by Precisely to Extend Data Integrity Leadership with Location Intelligence
Precisely announced its acquisition of PlaceIQ, a leading provider of location intelligence. The acquisition enables Precisely to extend its data integrity software leadership with location intelligence and data enrichment capabilities, critical for making trusted, data-driven decisions....more
MarTech Series • February 2, 2021
PlaceIQ Introduces Location-Based Spend Data Enrichment for Audience Targeting and Measurement
PlaceIQ announced the launch of a new spend data enrichment offering. This feature integrates anonymized consumer spending data with PlaceIQ's existing location intelligence platform, allowing marketers to gain deeper insights into consumer behavior and purchasing habits tied to physical locations....more
PlaceIQ (archived) • September 15, 2020
PlaceIQ Integrates IHS Markit Automotive Data for Enhanced Audience Targeting and Measurement
PlaceIQ announced an integration with IHS Markit, a leader in critical information and analytics. This collaboration allowed PlaceIQ to layer IHS Markit's automotive Polk Demographics data onto its location intelligence platform, providing automotive marketers with more precise audience targeting and campaign measurement capabilities....more
Highperformr’s free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including PlaceIQ (now Precisely), are just a search away.