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Pepephone's Overview

Total employees120
HeadquartersAlcobendas
Founded2007

Pepephone is a well-regarded Spanish Mobile Virtual Network Operator (MVNO) known for its strong emphasis on customer satisfaction, transparency, and simplicity. Founded in 2007 by Globalia and later acquired by MásMóvil Group in 2016, Pepephone has consistently differentiated itself with straightforward mobile and fiber optic internet plans, free of complex clauses and hidden charges. The company champions pro-consumer policies, such as proactively compensating for service disruptions. Its unique, approachable branding and direct communication style have cultivated a loyal customer base that values fairness and honesty. Following the merger of MásMóvil and Orange Spain, Pepephone now operates as a key brand within the MasOrange joint venture.

Where is Pepephone's Headquarters?

HQ Function

This facility serves as the primary operational and strategic hub for MasOrange, including the management, marketing, customer service strategy, and technical oversight for brands like Pepephone.

Notable Features:

The headquarters are situated in a modern business park, featuring contemporary office spaces designed to foster collaboration, innovation, and efficiency across the various brands and functions of the MasOrange group.

Work Culture:

The work culture aims to blend Pepephone's distinct agile and customer-first ethos with the dynamic, growth-oriented environment of a major telecom operator like MasOrange. There is a strong emphasis on transparency, teamwork, and a proactive approach to meeting customer needs.

HQ Significance:

The Alcobendas headquarters is crucial as the nerve center for Pepephone's operations within the larger MasOrange structure, enabling its mission to deliver fair, simple, and high-quality telecommunication services throughout Spain.

Values Reflected in HQ: The headquarters' modern infrastructure and strategic location reflect MasOrange's scale and ambition, while the operational culture strives to uphold Pepephone's core values of transparency, customer advocacy, and simplicity within the larger corporate framework.

Location:

Pepephone's services are exclusively focused on the Spanish market. As a key brand within MasOrange (formed by the merger of MásMóvil Group and Orange Spain), its operational scope is concentrated in Spain, providing mobile and fiber optic services nationwide. MasOrange may have international partnerships for roaming and other services, but Pepephone itself does not operate with distinct physical offices or direct service offerings outside of Spain.

Street Address:

Avenida de Bruselas, 38

City:

Alcobendas

State/Province:

Madrid

Country:

Spain

Pepephone's Global Presence

Various locations within Spain (via MasOrange Group)

Address: Integrated within MasOrange Group's national office network

To ensure comprehensive national coverage, operational efficiency, and customer support for all MasOrange brands, including Pepephone, across different regions of Spain.

Buying Intent Signals for Pepephone

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Pepephone

As of April 2025, Pepephone' leadership includes:

Meinrad Spenger - CEO, MasOrange (Parent Company)
Germán López - Chief Commercial Officer (CCO), MasOrange (Overseeing brands including Pepephone)
Javier Cantó - Director of Low Cost Brands & Pepephone, MasOrange (based on previous role at MásMóvil)

Investors of Pepephone

Pepephone has been backed by several prominent investors over the years, including:

MasOrange (Current Owner, a 50:50 joint venture co-controlled by Orange and MásMóvil shareholders including KKR, Cinven, and Providence Equity Partners)

Executive New Hires/Exits in the Last 12 Months

Hire3
Exits0

The most significant executive activities in the last 12 months are related to the formation of MasOrange, the joint venture between MásMóvil Group (Pepephone's former parent) and Orange Spain. This has led to the appointment of a new leadership team for the combined entity, drawing from both predecessor companies.

New Appointments:

Meinrad Spenger, Meinrad Spenger, formerly CEO of MásMóvil, now leads the MasOrange JV.
Germán López, Germán López appointed CCO of MasOrange, transitioning from his role at MásMóvil.
Ludovic Pech, Ludovic Pech appointed CFO of MasOrange, having previously served as CEO of Orange Spain.

Technology (Tech Stack) used by Pepephone

Discover the tools Pepephone uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Pepephone Email Formats and Examples

Pepephone primarily uses dedicated customer service channels. For corporate or internal communications, email formats likely align with standard professional structures within the MasOrange group. Common formats might involve combinations of first name, last name, or initials. Customer-facing support emails are typically role-based (e.g., ayuda@pepephone.com).

Likely formats include `[first_initial][last_name]@[domain]` or `[first_name].[last_name]@[domain]`. The domain could be `pepephone.com` for brand-specific roles, or more commonly `masorange.com` or legacy `masmovil.com` for corporate functions.

Format

example.name@masorange.com

Example

70%

Success rate

News and media

ReutersMarch 26, 2024

Pepephone's Parent MásMóvil Completes Merger with Orange Spain to Form MasOrange

MásMóvil Group, then parent company of Pepephone, and Orange finalized their merger in Spain, creating MasOrange. This joint venture is now Spain's largest telecom operator by customer numbers, aiming to boost investment and competition. Pepephone continues as a distinct key brand within the MasOrange portfolio....more

ADSLZoneNovember 15, 2023

Pepephone Recognized for Outstanding Customer Service for Seventh Consecutive Year

Pepephone received an award for its exceptional customer service, marking the seventh consecutive year it has been recognized as a leader in customer satisfaction in the Spanish telecommunications sector. This highlights its ongoing commitment to transparent, fair, and high-quality customer relations....more

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