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Paddy Power is a renowned Irish bookmaker founded in 1988, known for its distinctive and often controversial marketing campaigns. It operates a large chain of betting shops in Ireland and the UK, and a significant online betting and gaming business. Paddy Power offers sports betting, online casino, online poker, and online bingo. In 2016, Paddy Power merged with Betfair to form Paddy Power Betfair, which later rebranded as Flutter Entertainment plc in 2019, becoming one of the world's largest online betting groups. The Paddy Power brand continues to be a prominent part of Flutter's portfolio, maintaining its unique brand identity and customer focus, particularly in the UK and Irish markets.
Serves as the central hub for Flutter Entertainment's global operations, including the Paddy Power brand. Key functions include strategic decision-making, technology development, marketing, finance, and corporate governance for the group.
Power Tower is a modern, purpose-built office complex designed to support a large workforce with contemporary amenities and collaborative spaces.
The work culture, influenced by both Paddy Power's legacy and Flutter's broader environment, is often described as dynamic, innovative, and fast-paced. There's an emphasis on collaboration, customer focus, and a 'work hard, play hard' mentality, reflecting the brand's playful and engaging nature.
The Dublin headquarters is significant as the birthplace of the Paddy Power brand and now the command center for Flutter Entertainment, one of the largest online gambling companies globally. It underscores the company's Irish heritage and its evolution into a major international player.
While the Paddy Power brand is primarily focused on the UK and Ireland, it operates as part of Flutter Entertainment, which has a significant global footprint. Flutter Entertainment supports its diverse portfolio of brands, including Paddy Power, with global functions such as technology development, platform management, marketing expertise, data analytics, customer operations, and regulatory compliance across numerous jurisdictions in Europe, Australia, North America, and internationally. This global infrastructure enables Paddy Power to leverage cutting-edge technology and operational excellence.
Power Tower, Belfield Office Park, Beech Hill Road, Clonskeagh
Dublin 4
Dublin
Ireland
Address: Waterfront, Hammersmith Embankment, Chancellors Road, London, W6 9HP, UK (Flutter UK & Ireland Division Office)
Manages and supports UK-based operations, brand strategy, and customer engagement for Paddy Power within the Flutter UK & Ireland division.
Address: 4 Wellington Place, Leeds, LS1 4AP, UK (Flutter UK & Ireland Division Office)
Provides critical technology infrastructure, product development, and operational support for UK-facing brands, including Paddy Power.
Address: Strada Constanța 12, Cluj-Napoca, Romania (Flutter International Development Centre)
Drives technological innovation and platform development for Flutter's global brands, enhancing the online experience for Paddy Power customers.
Address: Triq Elija Zammit, St Julian's, Malta (Flutter International)
Supports Paddy Power's online gaming offerings and international compliance, leveraging Malta's status as an iGaming hub.
Address: Kambanite Green Offices, ul. Business Park Sofia 11, 1766 Sofia, Bulgaria (Flutter Support Centre)
Ensures smooth customer experiences and operational integrity for Paddy Power and other Flutter brands through centralized support functions.
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As of April 2025, Paddy Power' leadership includes:
Paddy Power has been backed by several prominent investors over the years, including:
Flutter Entertainment experienced notable leadership changes in the past year (May 2023-May 2024), including the appointment of a new Chair and an upcoming transition in the Group CFO role, aligning leadership with its strategic objectives.
Discover the tools Paddy Power uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Paddy Power, as part of Flutter Entertainment, likely utilizes standardized corporate email formats. For customer-facing roles or brand-specific communications, emails may originate from @paddypower.com. Broader corporate communications would use @flutter.com. Common formats typically involve combinations of first name and last name.
Common formats include [first].[last]@paddypower.com (for brand-specific roles) or within Flutter Entertainment, [first].[last]@flutter.com and [firstinitial][last]@flutter.com.
Format
jane.doe@paddypower.com or jdoe@flutter.com (illustrative examples of possible formats)
Example
75%
Success rate
Flutter Entertainment PLC • April 30, 2024
Flutter reported strong Q1 2024 performance with group revenue up 16%, driven by FanDuel in the US (revenue up 32%). The company highlighted its upcoming transition to a primary listing on the NYSE on May 31, 2024, and expressed confidence in its strategic priorities and long-term growth....more
Flutter Entertainment PLC • May 1, 2024
Flutter Entertainment shareholders overwhelmingly approved the company's plan to shift its primary stock market listing to the New York Stock Exchange from London. The move, effective May 31, 2024, aims to enhance the company's profile in the rapidly growing US market....more
Flutter Entertainment PLC • March 26, 2024
Flutter announced its FY2023 results, highlighting a 25% revenue increase to £9.51bn. While US growth via FanDuel was a major driver, the UK & Ireland division (including Paddy Power) showed resilience with revenue up 4% despite regulatory headwinds, focusing on product enhancements and safer gambling initiatives....more
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