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Origami Logic's Overview

Total employees9
HeadquartersMountain View
Founded2012

Origami Logic was a marketing analytics company that provided a platform for enterprises to measure and optimize marketing performance across various channels. Their solution helped global brands unify and analyze siloed marketing data, providing actionable insights to improve campaign effectiveness and ROI. The company was acquired by Intuit in May 2019 to enhance Intuit's QuickBooks ecosystem with data analytics capabilities.

Where is Origami Logic's Headquarters?

HQ Function

Served as the central hub for company leadership, product development, engineering, sales, marketing, and administrative operations before its acquisition.

Notable Features:

Likely featured modern tech office amenities, including open-plan areas and collaborative spaces, typical of Silicon Valley startups. Specific architectural details are not widely publicized.

Work Culture:

As a venture-backed startup, Origami Logic fostered a fast-paced, innovative, and collaborative work environment. Employees were encouraged to be data-driven and customer-focused.

HQ Significance:

The Mountain View headquarters was pivotal for Origami Logic's growth, providing access to talent, venture capital, and a network of tech partners and customers in Silicon Valley during its operational years.

Values Reflected in HQ: The headquarters likely reflected values such as innovation, agility, collaboration, and a data-centric approach, common in tech startups.

Location:

While its physical offices were primarily in the US (Mountain View, CA) and Israel (Tel Aviv), Origami Logic supported a global clientele. Its cloud-based marketing analytics platform was utilized by large multinational brands across various regions, enabling them to manage and analyze marketing data from diverse global campaigns and channels. Sales and customer support functions also catered to an international market before the acquisition by Intuit.

Street Address:

333 W El Camino Real, Suite 230

City:

Mountain View

State/Province:

CA

Country:

USA

Origami Logic's Global Presence

Tel Aviv, Israel

Address: Aluf Kalman Magen 3, Tel Aviv-Yafo, Israel (pre-acquisition address)

To tap into the vibrant Israeli tech ecosystem for advanced R&D, product innovation, and engineering expertise.

Buying Intent Signals for Origami Logic

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Origami Logic

As of April 2025, Origami Logic' leadership includes:

Opher Tsar - Co-Founder & CEO
Ofer Shai - Co-Founder & CTO
Alon Alroy - Co-Founder, Chief Product Officer & Chief Marketing Officer

Investors of Origami Logic

Origami Logic has been backed by several prominent investors over the years, including:

Accel Partners
Lightspeed Venture Partners
Icon Ventures
Viola Ventures (formerly Carmel Ventures)
NextWorld Capital
DAG Ventures

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits3

As Origami Logic was acquired by Intuit in May/June 2019, most significant executive transitions were related to this event, marking the 'exit' for its leadership team from Origami Logic as an independent entity. Specific new executive appointments in the 12 months prior are not prominently documented. Post-acquisition, Origami Logic's executive structure ceased to exist independently.

Departures

Opher Tsar, Departed role as CEO of Origami Logic due to company acquisition by Intuit.
Ofer Shai, Departed role as CTO of Origami Logic due to company acquisition by Intuit.
Alon Alroy, Departed role as CPO/CMO of Origami Logic due to company acquisition by Intuit.

Technology (Tech Stack) used by Origami Logic

Discover the tools Origami Logic uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Origami Logic Email Formats and Examples

Prior to its acquisition by Intuit in 2019, Origami Logic likely used common corporate email formats such as [first_initial][last]@origamilogic.com or [first].[last]@origamilogic.com. These email addresses are no longer active.

[first_initial][last]@origamilogic.com or [first].[last]@origamilogic.com

Format

jdoe@origamilogic.com or jane.doe@origamilogic.com

Example

0%

Success rate

News and media

TechCrunchMay 31, 2019

Intuit acquires Origami Logic to add data analytics to its QuickBooks ecosystem

Intuit announced its acquisition of Origami Logic, a platform for marketing analytics and data management. The deal aimed to integrate Origami Logic's expertise into Intuit's QuickBooks platform to provide deeper insights for small businesses....more

VentureBeatOctober 21, 2015

Origami Logic raises $25M to help marketers measure their performance

Origami Logic secured $25 million in Series C funding, led by Icon Ventures, with participation from existing investors Accel Partners, Lightspeed Venture Partners, and Viola Ventures. The funding was aimed at accelerating product development and market expansion....more

MarTech TodayMay 9, 2017

Origami Logic launches marketing signal measurement capabilities

Origami Logic announced new capabilities within its Marketing Performance Measurement platform, allowing marketers to measure the impact of all marketing signals, including content, ads, and social media activities, in near real-time....more

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