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NOWPayments's Overview

Total employees15
HeadquartersAmsterdam
Founded2019

NowPayments is a non-custodial cryptocurrency payment gateway that allows merchants, online businesses, and individuals to accept a wide array of digital currencies. They provide easy-to-integrate solutions such as APIs, e-commerce plugins (e.g., Shopify, WooCommerce, Magento), and donation buttons. The platform supports over 150 cryptocurrencies, including major ones like Bitcoin, Ethereum, Tether, and Litecoin, and offers features like instant auto-conversion to fiat or stablecoins, low transaction fees, and 24/7 customer support. Their goal is to make crypto payments accessible, secure, and straightforward for businesses of all sizes worldwide.

Where is NOWPayments's Headquarters?

HQ Function

Serves as the registered legal entity and likely a hub for European operations, business development, and strategic partnerships. The Netherlands is known for its fintech-friendly environment.

Notable Features:

Located in a historic and central part of Amsterdam, facilitating access to a vibrant tech and business ecosystem. Specific office features are not publicly detailed but would align with a modern tech company.

Work Culture:

As a crypto-focused company, NowPayments likely fosters a dynamic, innovative, and fast-paced work culture. Given its global reach, there's a strong emphasis on remote collaboration and international teamwork.

HQ Significance:

Amsterdam provides a strategic European base with strong financial infrastructure, access to talent, and a progressive regulatory stance towards financial technology, beneficial for a crypto payment provider.

Values Reflected in HQ: Innovation, global accessibility for digital payments, security, and user-friendliness. The choice of a European hub like Amsterdam also suggests a commitment to operating within established financial regions.

Location:

NowPayments operates globally, offering its cryptocurrency payment processing services to merchants and businesses in numerous countries. While its legal and operational entities are based in the Netherlands, Portugal, and Samoa, its team is largely distributed, with employees and contractors working remotely from various international locations. This global team supports functions such as customer service, technical support, business development, marketing, and software engineering, ensuring worldwide coverage and accessibility for its users.

Street Address:

Keizersgracht 482

City:

Amsterdam

State/Province:

North Holland

Country:

Netherlands

NOWPayments's Global Presence

Covas, Portugal

Address: Rua do Rouco, 68, Covas, 4830-339, Portugal

Facilitates payment processing operations and regulatory adherence within the European Union.

Apia, Samoa

Address: Nwms Center, Po Box 3200, Apia, Samoa

Provides a legal framework for global service provision and corporate structuring, common for international online businesses.

Buying Intent Signals for NOWPayments

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of NOWPayments

As of April 2025, NOWPayments' leadership includes:

Xena Kash (Kate Sh.) - Co-founder & CEO
Pavel Matveev - Co-founder & CTO

Investors of NOWPayments

NOWPayments has been backed by several prominent investors over the years, including:

NowPayments appears to be primarily bootstrapped or privately funded. Specific details about external venture capital investors are not publicly disclosed.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

There have been no major, publicly announced executive hires or exits at NowPayments in the last 12 months. The core founding team continues to lead the company's strategic initiatives and growth.

Technology (Tech Stack) used by NOWPayments

Discover the tools NOWPayments uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

NOWPayments Email Formats and Examples

NowPayments primarily uses publicly listed emails for support (support@nowpayments.io) and partnerships (partnership@nowpayments.io). For direct communication, standard professional email formats are likely used, often combining first names, last names, or initials with the @nowpayments.io domain.

[first_initial][last_name]@nowpayments.io (e.g., jdoe@nowpayments.io) or [first_name]@nowpayments.io (e.g., john@nowpayments.io)

Format

jane@nowpayments.io

Example

70%

Success rate

News and media

U.TodayAugust 29, 2023

NowPayments Adds Support for Shibarium-Based Tokens

NOWPayments, a leading crypto payment gateway, has announced its integration of Shibarium, Shiba Inu's Layer 2 scaling solution. This development allows merchants using NOWPayments to accept various Shibarium-based tokens, including SHIB, BONE, and LEASH, for payments....more

BeInCryptoMay 18, 2023

NOWPayments Enables TON Payments for Telegram Merchants

NOWPayments has integrated Toncoin (TON), enabling Telegram merchants to accept TON payments through its platform. This move aims to leverage Telegram's large user base to promote cryptocurrency adoption for everyday transactions....more

CoinJournalFebruary 7, 2024

NOWPayments launches mass payments solution for Cardano (ADA)

NOWPayments has introduced a mass payments solution for Cardano (ADA), allowing businesses to send multiple ADA transactions simultaneously. This feature is designed to streamline payroll, rewards, and other bulk payment processes for companies utilizing the Cardano network....more

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