NGDATA
NGDATA's Overview
NGDATA was a software company that specialized in Customer Data Platform (CDP) solutions. Its flagship product, Lily, was an intelligent engagement platform designed to provide businesses with real-time, actionable insights into their customers. This enabled organizations to deliver highly personalized experiences, optimize customer journeys, and ultimately drive customer lifetime value. NGDATA served various industries including financial services, telecommunications, media, and utilities. In June 2022, NGDATA was acquired by DoubleVerify (DV), a leading software platform for digital media measurement and analytics, to bolster DV's data analytics capabilities and expand its offerings in privacy-safe data activation and audience engagement.
Where is NGDATA's Headquarters?
HQ Function
The Ghent headquarters served as the central hub for NGDATA's global operations, including product development (notably for the Lily platform), engineering, sales leadership, marketing, and administrative functions before its acquisition.
Notable Features:
While specific architectural details of the Sassevaartstraat office are not widely publicized, tech offices in Ghent typically feature modern, collaborative workspaces designed to foster innovation. The city itself offers a vibrant and inspiring environment.
Work Culture:
NGDATA was reputed for fostering an agile and innovative work culture. Emphasis was placed on data-driven decision-making, customer-centricity, and collaboration among its teams working on its advanced CDP technology.
HQ Significance:
The Ghent headquarters was instrumental in NGDATA's growth, establishing it as a prominent player in the global Customer Data Platform market and serving as the birthplace for its core technology and international expansion strategies.
Values Reflected in HQ: The headquarters likely aimed to reflect NGDATA's core values of innovation, technological excellence, customer focus, and a forward-thinking approach to data management and personalized customer engagement.
Location:
Prior to its acquisition by DoubleVerify, NGDATA had established a significant global presence. Its operations spanned across Europe, North America, and Asia, with key offices in Ghent (Belgium), New York, San Francisco (USA), and Singapore. NGDATA globally supported enterprises by delivering its Lily Customer Data Platform, along with associated implementation, consulting, and support services. The company focused on helping organizations in various sectors, such as banking, insurance, media, publishing, and telecommunications, to leverage customer data for personalized marketing and improved customer experiences worldwide.
Street Address:
Sassevaartstraat 46/401
City:
Ghent
State/Province:
East Flanders
Country:
Belgium
NGDATA's Global Presence
New York, NY, USA
Address: 100 Park Avenue, New York, NY 10017 (Reported past address)
To establish and expand NGDATA's footprint in the lucrative North American market, providing local support to clients and leveraging New York's status as a global business and technology hub.
San Francisco, CA, USA
Address: Specific street address details for the San Francisco office are not widely available. It was strategically located to serve the West Coast tech industry.
To tap into the innovation ecosystem of Silicon Valley, foster relationships with tech companies, and drive adoption of NGDATA's CDP solutions in a technologically advanced market.
Singapore
Address: Specific office address in Singapore is not widely publicized. It served as a base for APAC operations.
To cater to the increasing demand for customer data platforms in the APAC region and provide localized services to NGDATA's clientele there.
Buying Intent Signals for NGDATA
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of NGDATA
As of April 2025, NGDATA' leadership includes:
Investors of NGDATA
NGDATA has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
NGDATA was acquired by DoubleVerify in June 2022 and no longer operates as an independent entity. Consequently, there have been no executive hires or exits specifically for 'NGDATA' in the last 12 months. Former NGDATA executives either transitioned to roles within DoubleVerify or pursued other opportunities post-acquisition.
Technology (Tech Stack) used by NGDATA
Discover the tools NGDATA uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
NGDATA Email Formats and Examples
Historically, NGDATA likely utilized common corporate email address formats. The most probable formats included [first_initial][last]@ngdata.com (e.g., jdoe@ngdata.com) or [first].[last]@ngdata.com (e.g., jane.doe@ngdata.com). Following the acquisition by DoubleVerify, these ngdata.com email addresses are no longer active.
[first_initial][last]@ngdata.com or [first].[last]@ngdata.com
Format
jdoe@ngdata.com
Example
85%
Success rate
News and media
DoubleVerify IR • June 1, 2022
DoubleVerify Acquires NGDATA, a Leading First-Party Data Activation Platform & Services Provider
DoubleVerify (DV) announced its acquisition of NGDATA, a leading customer data platform (CDP) that empowers businesses to drive impactful customer experiences. The acquisition was valued at $95 million in a cash and stock transaction. This strategic move aimed to enhance DV's data analytics offerings and expand its capabilities into privacy-safe data activation and audience engagement....more
PR Newswire • October 29, 2019
NGDATA Raises Nearly $20 Million To Fuel Global Growth Of Its Next Generation Customer Data Platform
NGDATA announced it had secured nearly $20 million (€18 million) in Series C funding. The round was led by Idinvest Partners, with existing investors Pamica, SmartFin Capital, Capricorn Venture Partners, and Nausicaa Ventures participating. The funds were intended to accelerate global growth, further develop its next-generation Customer Data Platform (CDP), Lily™, and expand its sales and marketing efforts....more
Business Wire • February 26, 2020
NGDATA and TIBCO Announce Global Partnership to Deliver Real-Time, Analytics-Driven Customer Experiences
NGDATA and TIBCO Software Inc. announced a global partnership to integrate NGDATA’s leading Customer Data Platform (CDP), Lily™, with TIBCO’s Connected Intelligence platform. This collaboration aimed to empower enterprises to deliver superior, real-time customer experiences by combining comprehensive customer data with advanced analytics capabilities....more
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