MOTHER Denim is a Los Angeles-based lifestyle brand founded in 2010 by Lela Becker and Tim Kaeding. Known for its boutique production, exceptionally soft fabrics, and an irreverent attitude, MOTHER offers a wide range of denim, as well as sportswear, outerwear, and accessories. The brand embodies a 'don't take yourself too seriously' philosophy, which is reflected in its unique designs, fit, and often playful marketing campaigns. It has garnered a cult following for its flattering fits and high-quality materials.
The headquarters serves as the central hub for MOTHER Denim's operations, including design and product development, production management, marketing, sales, and corporate administration.
Likely houses creative design studios, showrooms for buyers and press, and open-plan office spaces. The interior design is expected to reflect MOTHER's signature aesthetic: a blend of California-cool, vintage inspiration, and modern sensibilities.
The work culture at MOTHER Denim is anticipated to be dynamic, creative, and collaborative, mirroring the brand's energetic and innovative spirit. There's likely an emphasis on teamwork, passion for fashion, and a fast-paced environment typical of successful apparel companies.
Being located in the Los Angeles area provides MOTHER Denim with direct access to experienced denim manufacturers, wash-houses, skilled labor, and the vibrant West Coast fashion scene, which is integral to its brand identity and operational efficiency.
MOTHER Denim has established a significant global presence. While its core operations, design, and management are based in Los Angeles, its products are distributed internationally. This is achieved through its robust e-commerce platform that ships to numerous countries, and partnerships with high-end department stores, prestigious boutiques, and online retailers across North America, Europe, Asia, Australia, and other regions. This widespread availability supports its global brand recognition and customer base.
5950 S. Boyle Avenue
Vernon
CA
USA
Address: N/A
N/A
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As of April 2025, MOTHER Denim' leadership includes:
MOTHER Denim has been backed by several prominent investors over the years, including:
Publicly available information regarding specific executive new hires or exits at MOTHER Denim in the last 12 months is limited. As a privately held company, such internal changes are not always widely publicized unless they involve very senior, publicly-facing roles or are part of major strategic announcements.
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MOTHER Denim likely utilizes standard professional email address formats for its employees. Common structures for companies of its nature include variations of first name, last name, and initial at their domain.
Common formats include [first].[last]@motherdenim.com or [first_initial][last]@motherdenim.com. For example, j.doe@motherdenim.com or jdoe@motherdenim.com.
Format
lela.becker@motherdenim.com
Example
75%
Success rate
Fashionista • February 7, 2024
MOTHER Denim collaborated with supermodel and surf enthusiast Carolyn Murphy on a collection inspired by 1970s surf culture and Murphy's personal style. The capsule includes denim, T-shirts, sweatshirts, and a jacket, blending MOTHER's signature softness with a vintage, laid-back aesthetic....more
WWD (Women's Wear Daily) • October 26, 2023
MOTHER Denim launched '66 Smiles,' its own peer-to-peer resale marketplace, allowing customers to buy and sell pre-owned MOTHER pieces. This initiative aims to promote circularity in fashion and extend the lifecycle of its garments, aligning with growing consumer interest in sustainability....more
Forbes • August 15, 2023
Forbes featured an interview with Lela Becker, Co-Founder of MOTHER Denim, discussing the brand's journey, its growth into a significant player in the premium denim market, and the strategies behind maintaining its unique brand identity and customer loyalty....more
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