Mensa Brands
Mensa Brands's Overview
Mensa Brands, founded in 2021 by Ananth Narayanan, is a technology-led 'House of Brands' based in India. The company follows a direct-to-consumer (D2C) model, acquiring, partnering with, and scaling digital-first brands across diverse categories like fashion, home, beauty, and personal care. Mensa aims to leverage its expertise in e-commerce, technology, marketing, and operations to accelerate the growth of these brands domestically and internationally.
Where is Mensa Brands's Headquarters?
HQ Function
Serves as the central hub for strategic decision-making, technology development, brand management oversight, marketing, finance, and overall operations.
Notable Features:
Located within a modern business park (IndiQube), featuring contemporary office design, collaborative workspaces, and amenities conducive to innovation and teamwork.
Work Culture:
Characterized by a fast-paced, entrepreneurial, and data-driven environment. Emphasis on innovation, agility, and a results-oriented approach, typical of high-growth tech companies.
HQ Significance:
The headquarters is pivotal to Mensa's strategy of acquiring and scaling digital brands, acting as the nerve center for its operations and expansion efforts in India and globally.
Values Reflected in HQ: The headquarters' setup reflects values such as innovation, collaboration, efficiency, and a focus on technology-driven growth.
Location:
While primarily focused on the Indian market, Mensa Brands supports its acquired brands in expanding to international markets, including the UAE, USA, UK, and parts of Southeast Asia. This involves global e-commerce platform integration, international logistics, and localized marketing strategies. The company aims to build global brands from India.
Street Address:
IndiQube-Tradewinds, No.48, 1st Main Rd, Sarakki Industrial Layout, 3rd Phase, J. P. Nagar
City:
Bengaluru
State/Province:
Karnataka
Country:
India
Mensa Brands's Global Presence
Mumbai, Maharashtra, India
Address: Key business district in Mumbai (Specific address not publicly listed for all satellite offices)
To enhance market penetration in Western India, a major commercial and consumer hub, and to access local talent and partnerships.
Gurugram, Haryana, India
Address: Key business area in Gurugram (Specific address not publicly listed for all satellite offices)
To strengthen presence in the Northern Indian market, manage logistics, and engage with partners and talent in the NCR.
Buying Intent Signals for Mensa Brands
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Executive Team of Mensa Brands
As of April 2025, Mensa Brands' leadership includes:
Investors of Mensa Brands
Mensa Brands has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Mensa Brands has continued to strengthen its leadership team over the past year with strategic hires in key areas like e-commerce and digital marketing to support its rapid growth and brand scaling initiatives. No major high-profile executive departures have been publicly announced.
New Appointments:
Technology (Tech Stack) used by Mensa Brands
Discover the tools Mensa Brands uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Mensa Brands Email Formats and Examples
Mensa Brands likely uses common professional email formats. While not officially published, patterns often include combinations of first name, last name, and first initial.
[firstinitial][lastname]@mensabrands.com or [firstname].[lastname]@mensabrands.com
Format
anarayanan@mensabrands.com
Example
75%
Success rate
News and media
The Economic Times • March 7, 2024
Mensa Brands-owned MyFitness ropes in cricketer Smriti Mandhana as brand ambassador
MyFitness, a peanut butter brand under Mensa Brands, has onboarded Indian cricketer Smriti Mandhana as its brand ambassador to enhance its brand visibility and appeal, particularly among health-conscious consumers and sports enthusiasts....more
The Economic Times • February 12, 2024
Mensa Brands turns profitable in December
Mensa Brands, the direct-to-consumer (D2C) house of brands, achieved profitability in December 2023. This milestone reflects the company's successful strategy in scaling its acquired brands and optimizing operations....more
Mint • October 5, 2023
Mensa Brands' MyFitness partners with India Cricket for ODI World Cup
Mensa Brands' health food brand MyFitness announced its partnership with 'India Cricket' as the official protein partner for the ODI World Cup, aiming to leverage the sport's massive following for brand promotion....more
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