Mensa Brands, founded in 2021 by Ananth Narayanan, is a technology-led 'House of Brands' based in India. The company follows a direct-to-consumer (D2C) model, acquiring, partnering with, and scaling digital-first brands across diverse categories like fashion, home, beauty, and personal care. Mensa aims to leverage its expertise in e-commerce, technology, marketing, and operations to accelerate the growth of these brands domestically and internationally.
Serves as the central hub for strategic decision-making, technology development, brand management oversight, marketing, finance, and overall operations.
Located within a modern business park (IndiQube), featuring contemporary office design, collaborative workspaces, and amenities conducive to innovation and teamwork.
Characterized by a fast-paced, entrepreneurial, and data-driven environment. Emphasis on innovation, agility, and a results-oriented approach, typical of high-growth tech companies.
The headquarters is pivotal to Mensa's strategy of acquiring and scaling digital brands, acting as the nerve center for its operations and expansion efforts in India and globally.
While primarily focused on the Indian market, Mensa Brands supports its acquired brands in expanding to international markets, including the UAE, USA, UK, and parts of Southeast Asia. This involves global e-commerce platform integration, international logistics, and localized marketing strategies. The company aims to build global brands from India.
IndiQube-Tradewinds, No.48, 1st Main Rd, Sarakki Industrial Layout, 3rd Phase, J. P. Nagar
Bengaluru
Karnataka
India
Address: Key business district in Mumbai (Specific address not publicly listed for all satellite offices)
To enhance market penetration in Western India, a major commercial and consumer hub, and to access local talent and partnerships.
Address: Key business area in Gurugram (Specific address not publicly listed for all satellite offices)
To strengthen presence in the Northern Indian market, manage logistics, and engage with partners and talent in the NCR.
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As of April 2025, Mensa Brands' leadership includes:
Mensa Brands has been backed by several prominent investors over the years, including:
Mensa Brands has continued to strengthen its leadership team over the past year with strategic hires in key areas like e-commerce and digital marketing to support its rapid growth and brand scaling initiatives. No major high-profile executive departures have been publicly announced.
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Mensa Brands likely uses common professional email formats. While not officially published, patterns often include combinations of first name, last name, and first initial.
[firstinitial][lastname]@mensabrands.com or [firstname].[lastname]@mensabrands.com
Format
anarayanan@mensabrands.com
Example
75%
Success rate
The Economic Times • March 7, 2024
MyFitness, a peanut butter brand under Mensa Brands, has onboarded Indian cricketer Smriti Mandhana as its brand ambassador to enhance its brand visibility and appeal, particularly among health-conscious consumers and sports enthusiasts....more
The Economic Times • February 12, 2024
Mensa Brands, the direct-to-consumer (D2C) house of brands, achieved profitability in December 2023. This milestone reflects the company's successful strategy in scaling its acquired brands and optimizing operations....more
Mint • October 5, 2023
Mensa Brands' health food brand MyFitness announced its partnership with 'India Cricket' as the official protein partner for the ODI World Cup, aiming to leverage the sport's massive following for brand promotion....more
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