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Kubota in Europe's Overview

Total employees463
HeadquartersNieuw-Vennep
Founded1974

Kubota in Europe refers to the European operations of Kubota Corporation, a global manufacturer of agricultural machinery, construction equipment, engines, and water-related products. Kubota has a significant and growing presence across Europe, with a network of sales offices, distribution centers, manufacturing facilities, and R&D centers. Its European operations focus on providing high-quality, reliable machinery tailored to the diverse needs of European farmers, construction professionals, and grounds care specialists. Key product lines in Europe include tractors, mowers, utility vehicles, mini-excavators, and industrial engines, all supported by a strong dealer network and after-sales service.

Where is Kubota in Europe's Headquarters?

HQ Function

Serves as the strategic holding company for Kubota's European operations, overseeing business development, corporate strategy, finance, and legal affairs for the region. It supports and coordinates the activities of various Kubota entities across Europe.

Notable Features:

Modern office facilities designed to foster collaboration and innovation, located in a business park with good accessibility. The choice of the Netherlands reflects its central European location and business-friendly environment.

Work Culture:

A blend of Japanese corporate precision and European market responsiveness, emphasizing quality, customer satisfaction, and long-term growth. The culture encourages teamwork, continuous improvement (Kaizen), and adapting global strategies to local European needs.

HQ Significance:

The Nieuw-Vennep headquarters signifies Kubota's commitment to the European market, enabling closer proximity to customers and dealers, and facilitating quicker decision-making adapted to regional dynamics.

Values Reflected in HQ: The headquarters reflects Kubota's values of global perspective, customer-first principle, innovation, and contribution to society through its products and services.

Location:

While focused on European operations, Kubota Europe is an integral part of Kubota Corporation's global network. Globally, Kubota supports functions such as research and development for new technologies (including automation and smart farming), large-scale manufacturing of core components and complete machines, global supply chain management, and strategic product planning. These global functions provide the foundation and resources that enable Kubota Europe to effectively serve its regional customers with innovative and reliable products.

Street Address:

Hoofdweg 1262, Building C, Floor 5

City:

Nieuw-Vennep

State/Province:

North Holland

Country:

Netherlands

Kubota in Europe's Global Presence

Argenteuil, France

Address: 19-25 Rue Jules Vercruysse, 95100 Argenteuil, France

Serves as a central point for managing and coordinating sales and marketing activities, dealer networks, and product support for France and often acts as a lead for other surrounding European countries.

Bierne, Nord, France

Address: Route de Bergues, 59380 Bierne, France

Enhances Kubota's ability to supply tractors tailored to European agricultural needs, reduce lead times, and respond more effectively to local market demands.

Zweibrücken, Germany

Address: Steinhauser Straße 100, 66482 Zweibrücken, Germany

Focuses on the production and distribution of compact construction equipment, catering to the strong demand in the European construction sector, particularly in Germany and Central Europe.

Rodgau, Germany

Address: Senefelderstraße 158, 63110 Rodgau, Germany

Manages sales, marketing, dealer network, and after-sales support specifically for the important German market.

Thame, Oxfordshire, United Kingdom

Address: Dormer Road, Thame, Oxfordshire, OX9 3UN, United Kingdom

Provides dedicated support and product offerings to customers in the UK and Irish markets, adapting to local agricultural practices and construction needs.

Buying Intent Signals for Kubota in Europe

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Kubota in Europe

As of April 2025, Kubota in Europe' leadership includes:

Dai Watanabe - President & CEO, Kubota Holdings Europe B.V.
Yasukazu Kamada - Former President & CEO, Kubota Holdings Europe B.V. (current role may vary, was a key figure)
Mel McGlinchey - Vice President Marketing, Business Unit Tractor Europe
Didier Lick - Vice President, Sales Business Unit Tractor Europe

Investors of Kubota in Europe

Kubota in Europe has been backed by several prominent investors over the years, including:

The Master Trust Bank of Japan, Ltd. (Trust Account)
Custody Bank of Japan, Ltd. (Trust Account)
Nippon Life Insurance Company
JP MORGAN CHASE BANK 385632
Meiji Yasuda Life Insurance Company
STATE STREET BANK WEST CLIENT - TREATY 505234
BlackRock Japan Co., Ltd.
The Vanguard Group, Inc.

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

Key leadership transitions often occur at the beginning of calendar or fiscal years. Dai Watanabe's appointment as President & CEO of Kubota Holdings Europe B.V. in early 2023 was a significant recent change. Other regional or business unit specific changes occur periodically.

New Appointments:

Dai Watanabe, Dai Watanabe appointed as President & CEO of Kubota Holdings Europe B.V., to strengthen and expand Kubota's business in the European market.

Technology (Tech Stack) used by Kubota in Europe

Discover the tools Kubota in Europe uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Kubota in Europe Email Formats and Examples

Kubota commonly uses the 'first.last' email format for its corporate communications. Variations might exist across different subsidiaries or regions, but this is a widely observed pattern.

first.last@kubota.com or first.last@kubota-eu.com

Format

john.doe@kubota.com

Example

85%

Success rate

News and media

Kubota Europe Official WebsiteOctober 26, 2023

Kubota Announces Strategic Partnership with Choueri Real Estate to Enhance its European Distribution Network

Kubota announced a strategic partnership with Choueri Real Estate to develop a new central spare parts warehouse in Alblasserdam, Netherlands, aimed at strengthening its European parts distribution network. The new facility is expected to be operational by September 2025....more

IVT InternationalNovember 7, 2023

Kubota unveils its largest ever tractor, the M8 (though focused on North America, implies technological advancements)

While primarily for the North American market, Kubota unveiled its M8 Series tractors, its largest tractors to date. This indicates ongoing R&D and capacity expansion which can influence future European offerings....more

Kubota Europe YouTube / Agritechnica PreviewSeptember 12, 2023

Kubota Previews New Technologies and Machines for Agritechnica 2023

Kubota showcased upcoming innovations for the European market at Agritechnica 2023, including new tractor models, advancements in precision farming technology, and sustainable solutions, highlighting its commitment to the European agricultural sector....more

Farmers GuideJune 19, 2024

Kubota widens access to its precision farming technology

Kubota is making its precision farming solutions more accessible by expanding compatibility and offering new features for its K-Monitor systems, aiming to help European farmers improve efficiency and sustainability....more

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