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KRO-NCRV's Overview

Total employees669
HeadquartersHilversum
Founded2014

KRO-NCRV is a prominent Dutch public broadcasting association, formed from the merger of KRO (Katholieke Radio Omroep) and NCRV (Nederlandse Christelijke Radio Vereniging) on January 1, 2014. It operates within the Dutch Public Broadcasting system (NPO) and is committed to creating media content that connects, inspires, and enriches society. With roots in Christian traditions but aiming for a broad audience, KRO-NCRV produces engaging and meaningful programs across television, radio, and digital platforms. Their content spans various genres, including drama, documentaries, investigative journalism (e.g., 'Pointer'), current affairs, youth programs, entertainment (e.g., 'De slimste mens'), and spiritual content, reflecting diverse perspectives and fostering dialogue on societal issues.

Where is KRO-NCRV's Headquarters?

HQ Function

Serves as the central hub for all administrative, editorial, production planning, and broadcasting operations of KRO-NCRV.

Notable Features:

Primarily located in the M-Mediagebouw (Media Building), a significant structure within the Media Park. This building is shared with other public broadcasters like Omroep MAX and NTR, fostering collaboration. It features modern studios and office spaces designed for media production.

Work Culture:

A dynamic, creative, and collaborative environment typical of a leading media organization. The culture emphasizes innovation in content creation, journalistic integrity, and a commitment to public service values and societal relevance.

HQ Significance:

Its location in Hilversum's Media Park underscores KRO-NCRV's pivotal role in the Dutch public broadcasting ecosystem, enabling close collaboration with other NPO entities and access to state-of-the-art shared media infrastructure.

Values Reflected in HQ: The headquarters' design and functionality reflect KRO-NCRV's commitment to professionalism, creativity, collaboration, and transparency, essential for a public broadcaster dedicated to producing high-quality, impactful content.

Location:

As a Dutch public broadcaster, KRO-NCRV's primary mission is to serve the domestic audience within the Netherlands. Its global presence is mainly manifested through the international distribution and sales of some of its successful television programs and formats, participation in international co-productions, and making selected content available online, which can be accessed globally (though sometimes subject to geo-restrictions). They also report on international news and global issues for their Dutch viewers and listeners.

Street Address:

's-Gravelandseweg 80 (main address for M-Mediagebouw)

City:

Hilversum

State/Province:

North Holland

Country:

Netherlands

KRO-NCRV's Global Presence

Buying Intent Signals for KRO-NCRV

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of KRO-NCRV

As of April 2025, KRO-NCRV' leadership includes:

Peter Kuipers - Directievoorzitter (Chairman of the Board/CEO)
Sandra Hilster - Mediadirecteur (Media Director)
Hester Bais - Zakelijk Directeur (Business Director)

Investors of KRO-NCRV

KRO-NCRV has been backed by several prominent investors over the years, including:

KRO-NCRV is a public broadcasting association and, as such, does not have traditional equity investors. It is primarily funded through government allocations distributed via the NPO (Dutch Public Broadcasting system) from the Ministry of Education, Culture and Science, supplemented by membership fees from the public and revenue from ancillary activities like program sales and publications.

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits0

KRO-NCRV strengthened its leadership in the past 12-18 months with key appointments to its executive team. Hester Bais joined as Business Director in January 2023, and Sandra Hilster took on the role of Media Director in September 2023, completing the top management team under CEO Peter Kuipers.

New Appointments:

Sandra Hilster, Sandra Hilster appointed as new Media Director, bringing extensive experience from various media roles.
Hester Bais, Hester Bais appointed as new Business Director, strengthening the financial and operational leadership.

Technology (Tech Stack) used by KRO-NCRV

Discover the tools KRO-NCRV uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

KRO-NCRV Email Formats and Examples

KRO-NCRV likely uses standard corporate email formats, commonly combining employee names with their domain 'kro-ncrv.nl'. While specific internal patterns can vary, frequently observed formats in Dutch organizations include 'firstname.lastname' or 'initial.lastname'.

firstname.lastname@kro-ncrv.nl or f.lastname@kro-ncrv.nl

Format

pieter.jansen@kro-ncrv.nl or p.jansen@kro-ncrv.nl

Example

70%

Success rate

News and media

NU.nlFebruary 26, 2024

KRO-NCRV's 'De slimste mens' Finale Draws Record Viewers

The finale of KRO-NCRV's popular quiz show 'De slimste mens' attracted a record number of 2.7 million viewers, making it the most-watched episode of the season and underscoring its continued success on NPO 1....more

KRO-NCRV PersJanuary 22, 2024

KRO-NCRV Launches 'Pointer Checkt' Fact-Checking Initiative

KRO-NCRV has launched 'Pointer Checkt,' a new fact-checking initiative as part of its investigative journalism platform Pointer. This service aims to verify claims and combat misinformation, providing audiences with reliable information....more

KRO-NCRV PersOctober 5, 2023

KRO-NCRV Documentaries Nominated for Prix Europa

Two KRO-NCRV documentaries, 'Na de Klap' (After the Impact) and 'Mijn Grote Broer' (My Big Brother), were nominated for the prestigious Prix Europa awards, recognizing excellence in European television, radio, and online productions....more

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