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In The Style's Overview

Total employees95
HeadquartersSalford
Founded2013

In The Style is a UK-based fast-fashion e-commerce retailer founded by Adam Frisby in 2013. The brand is known for its celebrity and social media influencer collaborations, offering trendy and affordable womenswear. It champions body positivity and female empowerment, providing a wide range of sizes. In The Style Group PLC was listed on the London Stock Exchange's AIM market in March 2021, but has since faced challenging market conditions, leading to strategic reviews and a sale of the operating company to Baaj Capital in 2023, with In The Style Group PLC remaining on AIM as a cash shell before rebranding. The brand itself continues to operate under new ownership, focusing on its direct-to-consumer model.

Where is In The Style's Headquarters?

HQ Function

The Salford headquarters serves as the main operational base, housing design, marketing, e-commerce management, customer service, and administrative teams.

Notable Features:

Likely a modern, open-plan office space designed to facilitate collaboration, with potential studio spaces for content creation and design mock-ups. Situated within an industrial estate, it offers logistical advantages.

Work Culture:

A fast-paced, trend-driven, and dynamic environment typical of the fast-fashion industry. Emphasis on digital marketing, social media engagement, and quick turnaround of collections.

HQ Significance:

This location is central to In The Style's ability to manage its online retail operations, develop influencer partnerships, and react quickly to fashion trends for its UK and international customer base.

Values Reflected in HQ: The HQ likely reflects the brand's youthful energy and digital-first approach, with an emphasis on creativity and collaborative working.

Location:

In The Style primarily serves the UK market but offers international shipping to various countries, including Ireland, the USA, Australia, and across Europe. Its global reach is facilitated through its e-commerce platform and targeted digital marketing. Core operations, design, and influencer management are centralized in the UK.

Street Address:

Unit A, Willan Industrial Estate, Vere Street

City:

Salford

State/Province:

Greater Manchester

Country:

United Kingdom

In The Style's Global Presence

Manchester, United Kingdom

Address: International House, 61 Mosley Street, Manchester, M2 3HZ

Serves as a formal legal address in the UK.

Buying Intent Signals for In The Style

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of In The Style

As of April 2025, In The Style' leadership includes:

Adam Frisby - Chief Executive Officer & Founder
Ben Armstrong - Chief Financial Officer
Paul Masters - Chief Operating Officer
John Reid - Non-Executive Chairman (of InTheStyle Fashion Limited, post-acquisition)

Investors of In The Style

In The Style has been backed by several prominent investors over the years, including:

Baaj Capital LLP (Owner of InTheStyle Fashion Limited, the operating company since 2023)
Adam Frisby (Founder and significant influence)
Prior to its operating company sale, institutional investors in In The Style Group PLC included Causeway Capital, Lombard Odier Asset Management, Slater Investments.

Executive New Hires/Exits in the Last 12 Months

Hire4
Exits2

Over the past 12-18 months, In The Style has undergone significant leadership changes, particularly around the sale of its operating company and subsequent appointments to steer the brand under new ownership. Key changes include Adam Frisby returning as CEO for the operating business.

Departures

Sam Perkins, Sam Perkins stepped down as CEO of In The Style Group PLC, which had sold its operating subsidiary.
Richard Monaghan, Richard Monaghan stepped down as CFO of In The Style Group PLC.

New Appointments:

Adam Frisby, Adam Frisby, founder, became CEO of the operating company InTheStyle Fashion Limited after its acquisition by Baaj Capital.
Ben Armstrong, Ben Armstrong appointed as CFO for the operating business under new ownership.
John Reid, John Reid appointed as Non-Executive Chairman of the operating company.
Paul Masters, Paul Masters joined as COO for the operating business.

Technology (Tech Stack) used by In The Style

Discover the tools In The Style uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

In The Style Email Formats and Examples

Common email formats for companies like In The Style often use the first name and last name, or first initial and last name. For customer service, generic emails like help@ or customerservice@ are typical.

[first].[last]@inthestyle.com or [first_initial][last]@inthestyle.com

Format

jane.doe@inthestyle.com or jdoe@inthestyle.com

Example

70%

Success rate

News and media

DrapersMarch 5, 2024

In The Style names founder Adam Frisby as permanent CEO (Note: Refers to ITS GROUP PLC CEO, not the operating company which Frisby already led post-acquisition)

Adam Frisby has been appointed permanent chief executive officer of In The Style Group PLC. He was previously interim CEO. This news pertains to the PLC, which is now an AIM cash shell, distinct from the operating brand which Frisby also leads....more

Business LiveJanuary 10, 2024

In The Style chairman and CFO to step down as new finance boss named (Refers to In The Style Group PLC)

In The Style Group PLC announced its then-CFO Richard Monaghan and non-executive chairman Jim Sharp were stepping down. Ben Armstrong was announced as the new CFO for InTheStyle Fashion Ltd (the operating company), and John Reid as its chairman....more

Retail GazetteMarch 27, 2023

In The Style sold to private equity firm for £1.2m

In The Style's main operating company, InTheStyle Fashion Limited, was sold to private equity firm Baaj Capital for £1.2 million. Founder Adam Frisby remained as CEO of the operating business....more

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