In The Style is a UK-based fast-fashion e-commerce retailer founded by Adam Frisby in 2013. The brand is known for its celebrity and social media influencer collaborations, offering trendy and affordable womenswear. It champions body positivity and female empowerment, providing a wide range of sizes. In The Style Group PLC was listed on the London Stock Exchange's AIM market in March 2021, but has since faced challenging market conditions, leading to strategic reviews and a sale of the operating company to Baaj Capital in 2023, with In The Style Group PLC remaining on AIM as a cash shell before rebranding. The brand itself continues to operate under new ownership, focusing on its direct-to-consumer model.
The Salford headquarters serves as the main operational base, housing design, marketing, e-commerce management, customer service, and administrative teams.
Likely a modern, open-plan office space designed to facilitate collaboration, with potential studio spaces for content creation and design mock-ups. Situated within an industrial estate, it offers logistical advantages.
A fast-paced, trend-driven, and dynamic environment typical of the fast-fashion industry. Emphasis on digital marketing, social media engagement, and quick turnaround of collections.
This location is central to In The Style's ability to manage its online retail operations, develop influencer partnerships, and react quickly to fashion trends for its UK and international customer base.
In The Style primarily serves the UK market but offers international shipping to various countries, including Ireland, the USA, Australia, and across Europe. Its global reach is facilitated through its e-commerce platform and targeted digital marketing. Core operations, design, and influencer management are centralized in the UK.
Unit A, Willan Industrial Estate, Vere Street
Salford
Greater Manchester
United Kingdom
Address: International House, 61 Mosley Street, Manchester, M2 3HZ
Serves as a formal legal address in the UK.
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As of April 2025, In The Style' leadership includes:
In The Style has been backed by several prominent investors over the years, including:
Over the past 12-18 months, In The Style has undergone significant leadership changes, particularly around the sale of its operating company and subsequent appointments to steer the brand under new ownership. Key changes include Adam Frisby returning as CEO for the operating business.
Discover the tools In The Style uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Common email formats for companies like In The Style often use the first name and last name, or first initial and last name. For customer service, generic emails like help@ or customerservice@ are typical.
[first].[last]@inthestyle.com or [first_initial][last]@inthestyle.com
Format
jane.doe@inthestyle.com or jdoe@inthestyle.com
Example
70%
Success rate
Drapers • March 5, 2024
Adam Frisby has been appointed permanent chief executive officer of In The Style Group PLC. He was previously interim CEO. This news pertains to the PLC, which is now an AIM cash shell, distinct from the operating brand which Frisby also leads....more
Business Live • January 10, 2024
In The Style Group PLC announced its then-CFO Richard Monaghan and non-executive chairman Jim Sharp were stepping down. Ben Armstrong was announced as the new CFO for InTheStyle Fashion Ltd (the operating company), and John Reid as its chairman....more
Retail Gazette • March 27, 2023
In The Style's main operating company, InTheStyle Fashion Limited, was sold to private equity firm Baaj Capital for £1.2 million. Founder Adam Frisby remained as CEO of the operating business....more
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