The Insights Association (IA) is the leading non-profit trade association for the market research and data analytics industry in the United States. Formed in 2017 from the merger of the Council of American Survey Research Organizations (CASRO) and the Marketing Research Association (MRA), IA provides advocacy, education, resources, and networking opportunities to its members. The association champions the contributions of the insights sector to business decision-making and societal understanding, promoting the value and ethical practice of insights generation and usage. It serves a diverse membership, including research agencies, corporate insights departments, data analytics firms, and technology providers.
Serves as the primary administrative, advocacy, and operational hub for the association, coordinating member services, educational programs, events, and industry representation at a national level.
Located in a modern office building in downtown Washington D.C., offering a professional environment for its staff and a convenient meeting point for members and industry stakeholders engaging with the association.
Characterized by a professional, collaborative, and mission-driven environment. The team is focused on serving the needs of the insights industry, emphasizing expertise in research practices, ethical standards, and effective advocacy.
Its location in the U.S. capital is crucial for the association's advocacy mission, allowing direct interaction with federal government agencies and legislative bodies on issues impacting market research and data analytics.
While primarily focused on the United States, the Insights Association engages with the global insights community. It welcomes international members, collaborates with counterpart associations in other countries, and participates in discussions on global standards, ethics, and cross-border data issues. The association represents U.S. interests within a global market research and data analytics industry valued at over $90 billion, advocating for policies that support international business and research.
1100 Vermont Ave. NW, Suite 650
Washington
D.C.
USA
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As of April 2025, Insights Association' leadership includes:
Insights Association has been backed by several prominent investors over the years, including:
Key leadership updates in the last 12 months at the Insights Association primarily involved appointments and transitions within its Board of Directors, announced in January 2024. These changes reflect an ongoing commitment to robust governance and industry representation. No major changes to the core staff executive team (CEO, VPs) have been publicly announced during this period.
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The Insights Association typically uses a standard email format for its staff, which is [first].[last]@[domain]. This is a common professional format.
[first].[last]@insightsassociation.org
Format
melanie.courtright@insightsassociation.org
Example
95%
Success rate
Insights Association Advocacy Blog • May 7, 2024
The Insights Association shared an update on its ongoing advocacy efforts concerning significant legislative and regulatory developments impacting the research industry, including COPPA 2.0, new telemarketing sales rules, the FTC's ban on non-compete clauses, and emerging AI governance policies....more
Insights Association • April 24, 2024
The Insights Association announced that registration is open for its flagship Corporate Researchers Conference (CRC), scheduled for October 15-17, 2024, in Philadelphia. CRC is a premier annual event designed for client-side researchers and insights professionals to connect, learn, and share best practices....more
Insights Association • January 9, 2024
The Insights Association introduced its 2024 National Board of Directors. Janet Baldi (Baldi Management Group) assumed the role of Chair, leading a diverse group of new and returning industry leaders dedicated to advancing the market research and data analytics profession....more
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