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Insights Association's Overview

Total employees43
HeadquartersWashington
Founded2017

The Insights Association (IA) is the leading non-profit trade association for the market research and data analytics industry in the United States. Formed in 2017 from the merger of the Council of American Survey Research Organizations (CASRO) and the Marketing Research Association (MRA), IA provides advocacy, education, resources, and networking opportunities to its members. The association champions the contributions of the insights sector to business decision-making and societal understanding, promoting the value and ethical practice of insights generation and usage. It serves a diverse membership, including research agencies, corporate insights departments, data analytics firms, and technology providers.

Where is Insights Association's Headquarters?

HQ Function

Serves as the primary administrative, advocacy, and operational hub for the association, coordinating member services, educational programs, events, and industry representation at a national level.

Notable Features:

Located in a modern office building in downtown Washington D.C., offering a professional environment for its staff and a convenient meeting point for members and industry stakeholders engaging with the association.

Work Culture:

Characterized by a professional, collaborative, and mission-driven environment. The team is focused on serving the needs of the insights industry, emphasizing expertise in research practices, ethical standards, and effective advocacy.

HQ Significance:

Its location in the U.S. capital is crucial for the association's advocacy mission, allowing direct interaction with federal government agencies and legislative bodies on issues impacting market research and data analytics.

Values Reflected in HQ: The headquarters' location and setup reflect the association's commitment to professionalism, effective advocacy, and accessibility for its national membership and industry partners.

Location:

While primarily focused on the United States, the Insights Association engages with the global insights community. It welcomes international members, collaborates with counterpart associations in other countries, and participates in discussions on global standards, ethics, and cross-border data issues. The association represents U.S. interests within a global market research and data analytics industry valued at over $90 billion, advocating for policies that support international business and research.

Street Address:

1100 Vermont Ave. NW, Suite 650

City:

Washington

State/Province:

D.C.

Country:

USA

Insights Association's Global Presence

Buying Intent Signals for Insights Association

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Insights Association

As of April 2025, Insights Association' leadership includes:

Melanie Courtright - Chief Executive Officer (CEO)
Howard Fienberg - Senior Vice President, Advocacy
Juliana Wood - Managing Director, Membership & Education
Cindy Neumann - Vice President, Finance & Administration

Investors of Insights Association

Insights Association has been backed by several prominent investors over the years, including:

The Insights Association is a 501(c)(6) non-profit trade association. It is primarily funded through membership dues, conference and event registrations, sponsorships, and sales of educational materials, rather than by equity investors.

Executive New Hires/Exits in the Last 12 Months

Hire4
Exits0

Key leadership updates in the last 12 months at the Insights Association primarily involved appointments and transitions within its Board of Directors, announced in January 2024. These changes reflect an ongoing commitment to robust governance and industry representation. No major changes to the core staff executive team (CEO, VPs) have been publicly announced during this period.

New Appointments:

Janet Baldi, Janet Baldi of Baldi Management Group transitioned to Chair of the Board for the 2024 term.
Shamsu Bhaidani, Shamsu Bhaidani of Maru Group was appointed Chair-Elect of the Board for the 2024 term.
Dan Coates, Dan Coates of YPulse, Inc. transitioned to Past Chair of the Board for the 2024 term.
Alice Butler, Alice Butler of M/A/R/C Research was appointed as a new Director at Large to the Board of Directors.
Leslie CACCAMESE, Leslie CACCAMESE of The Estée Lauder Companies was appointed as a new Director at Large to the Board of Directors.
Andrew Cannon, Andrew Cannon of GRBN was appointed as a new Director at Large to the Board of Directors.
Deanna Korytkowski, Deanna Korytkowski of Circle K was appointed as a new Director at Large to the Board of Directors.

Technology (Tech Stack) used by Insights Association

Discover the tools Insights Association uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Insights Association Email Formats and Examples

The Insights Association typically uses a standard email format for its staff, which is [first].[last]@[domain]. This is a common professional format.

[first].[last]@insightsassociation.org

Format

melanie.courtright@insightsassociation.org

Example

95%

Success rate

News and media

Insights Association Advocacy BlogMay 7, 2024

Insights Association Advocacy Update: Children’s Privacy, Telemarketing, Non-Competes and AI

The Insights Association shared an update on its ongoing advocacy efforts concerning significant legislative and regulatory developments impacting the research industry, including COPPA 2.0, new telemarketing sales rules, the FTC's ban on non-compete clauses, and emerging AI governance policies....more

Insights AssociationApril 24, 2024

Insights Association News: Registration Opens for CRC 2024 in Philadelphia

The Insights Association announced that registration is open for its flagship Corporate Researchers Conference (CRC), scheduled for October 15-17, 2024, in Philadelphia. CRC is a premier annual event designed for client-side researchers and insights professionals to connect, learn, and share best practices....more

Insights AssociationJanuary 9, 2024

Insights Association Announces 2024 Board of Directors

The Insights Association introduced its 2024 National Board of Directors. Janet Baldi (Baldi Management Group) assumed the role of Chair, leading a diverse group of new and returning industry leaders dedicated to advancing the market research and data analytics profession....more

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