Human Factors International (HFI) is a global leader in user experience (UX) design, consulting, and training. Founded in 1988, HFI specializes in making technology more user-friendly and effective by applying principles of human-computer interaction and cognitive psychology. They offer a comprehensive suite of services including UX strategy development, user research, interaction design, usability testing, and renowned certification programs like the Certified Usability Analyst (CUA) and Certified Customer Experience Analyst (CXA). HFI empowers organizations worldwide to create digital products and services that deliver superior user experiences, leading to increased customer satisfaction, loyalty, and business success.
Serves as the global administrative and operational hub, overseeing curriculum development for training programs, research initiatives, and strategic global operations.
While specific architectural details are not widely publicized, the Fairfield headquarters likely houses dedicated training facilities, usability labs, and office spaces designed to foster collaboration and innovation in UX research and education.
HFI's culture emphasizes deep expertise in human factors, a commitment to user-centered design principles, continuous learning, and a passion for improving digital experiences. Collaboration and knowledge sharing are likely key aspects.
The Fairfield headquarters is significant as the birthplace and central command for HFI's globally recognized UX certification programs and methodologies, influencing UX practices worldwide.
Human Factors International supports its global clientele through its headquarters in the USA and a network of international offices and training partners across Asia (e.g., India, Singapore, China), Europe (e.g., UK), Africa (e.g., South Africa), and other regions. They provide localized and remote UX training, certification, and consulting services, enabling professionals and organizations worldwide to access their expertise in human-centered design.
410 West Lowe Avenue, P.O. Box 2020
Fairfield
Iowa
USA
Address: Unit No. 210, B-Wing, Kanakia Wallstreet, Andheri Kurla Road, Andheri (East), Mumbai 400093, India (Note: Verify current address as office locations can change)
To cater to the significant demand for skilled UX professionals and user-centered design practices in India and surrounding regions, supporting digital transformation initiatives.
Address: Serves the Asia-Pacific region (Specific office address may vary or be through regional partners; check HFI's website for current details)
To support organizations in the APAC region in enhancing their digital product usability and customer experience, leveraging HFI's global expertise with local market understanding.
Address: Serves the UK and European markets (Specific office address may vary; check HFI's website for current details)
To expand HFI's educational and consulting footprint in Europe, assisting companies in adopting best practices for user-centered design and digital innovation.
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As of April 2025, Human Factors International (HFI)' leadership includes:
Human Factors International (HFI) has been backed by several prominent investors over the years, including:
As a privately held company, Human Factors International does not frequently publicize executive team changes. The core leadership, including founder Dr. Eric Schaffer, has shown long-term stability. No major executive hires or departures have been widely reported in the last 12 months.
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Human Factors International commonly uses the email format of the first initial followed by the last name. Other formats might exist but this is a frequently observed pattern.
flast@humanfactors.com
Format
eschaffer@humanfactors.com
Example
85%
Success rate
HFI Blog • March 7, 2024
In a recent blog post, HFI emphasized that content strategy is not just about words, but a critical component of UX design that shapes user perception, engagement, and overall experience. Effective content strategy ensures clarity, consistency, and relevance, guiding users seamlessly through digital interfaces....more
HFI Blog • January 25, 2024
Human Factors International shared insights on navigating the delicate balance between pushing design boundaries with innovative features and maintaining core usability principles. The article stresses that true innovation enhances user experience without sacrificing intuitiveness or accessibility....more
HFI LinkedIn • November 16, 2023
HFI promoted a research report detailing how strategic investment in User Experience (UX) design can lead to significant business benefits, including increased conversion rates, customer loyalty, and reduced development costs, underscoring UX as a key differentiator in the digital landscape....more
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