What Does Huge Do?

Total employees1037
HeadquartersBrooklyn
Founded1999

Huge Inc. is a global experience agency that partners with companies to design and build human-centered, future-proof businesses and brands. They provide services in strategy, design, technology, and marketing, helping clients transform their digital presence and create meaningful connections with their users. Acquired by Interpublic Group (IPG) in 2008, Huge operates at the intersection of creativity and technology to solve complex business challenges.

Where Is Huge's Headquarters?

HQ Function

Serves as the central command for global operations, strategy, creative leadership, and technological innovation. It supports all global offices and key client relationships.

Notable Features:

Modern, open-plan office space designed to foster collaboration and creativity, often featuring views of the Manhattan skyline and Brooklyn Bridge. Includes breakout spaces, project rooms, and state-of-the-art technology infrastructure.

Work Culture:

Known for a dynamic, fast-paced, and innovative environment that values collaboration, design thinking, and a passion for creating impactful digital experiences. Attracts talent seeking challenging projects in a forward-thinking atmosphere.

HQ Significance:

The Brooklyn HQ is symbolic of Huge's roots in digital innovation and design. Its location in a premier tech and creative hotspot reinforces its brand identity and ability to attract top talent.

Values Reflected in HQ: The office design, location, and atmosphere reflect Huge's core values of innovation, user-centricity, collaboration, and being at the forefront of digital trends.

Location:

Huge supports its global clients through a network of offices and teams across North America, South America, Europe, and Asia. This international footprint allows Huge to provide localized insights and deliver integrated digital solutions including experience strategy, design, technology development, data analytics, and marketing campaigns on a worldwide scale.

Street Address:

45 Main Street, Suite 520

City:

Brooklyn

State/Province:

NY

Country:

USA

Where Else Does Huge Operate Around the World?

London, UK

Address: The Tea Building, 56 Shoreditch High St, London E1 6JJ, UK (Illustrative, verify exact current address)

Drives growth in the EMEA market, adapts Huge's global strategies to local European contexts, and leverages London's rich and diverse talent pool for creative and tech roles.

Bogotá, Colombia

Address: Carrera 11B # 99-59, Bogotá, Colombia (Illustrative, verify exact current address)

Serves the rapidly growing Latin American digital market, offers a strategic talent base for global project delivery, and fosters digital innovation within the LATAM region.

Toronto, Canada

Address: Downtown Toronto (Specific address varies, e.g., a WeWork or dedicated office)

Expands Huge's footprint in North America, catering to the specific needs of Canadian businesses and leveraging Toronto's status as a growing tech hub.

Buying Intent Signals for Huge

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Huge? Meet the Executive Team

As of April 2025, Huge' leadership includes:

Cal LUpload - Global Chief Executive Officer
Virginia Wang - Global Chief Financial Officer
Fura Johannesdottir - Global Chief Creative Officer
Perry Nightingale - Global Chief Officer of Product & Technology
Megan Lukan - Global Chief People Officer

Who's Investing in Huge?

Huge has been backed by several prominent investors over the years, including:

Interpublic Group (IPG)

What Leadership Changes Has Huge Seen Recently?

Hire1
Exits1

In the past year, Huge has seen significant leadership changes, most notably with the appointment of a new Global CEO, Cal LUpload, and the departure of the former CEO, Mat Baxter. These changes signal a new chapter for the agency's strategic direction.

Departures

Mat Baxter, Mat Baxter departed from his position as Global CEO, concluding his tenure at Huge.

New Appointments:

Cal LUpload, Cal LUpload was appointed as the new Global CEO of Huge, previously serving as Global CEO of RAPP.

What Technology (Tech Stack) Is Used byHuge?

Discover the tools Huge uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Huge Email Formats and Examples

Huge Inc. commonly uses the email format of first initial followed by the last name. Variations may exist, but this is the most frequently observed pattern for employee email addresses.

flast@hugeinc.com (e.g., jdoe@hugeinc.com)

Format

clupload@hugeinc.com

Example

85%

Success rate

What's the Latest News About Huge?

Campaign USNovember 14, 2023

Huge news: Cal LUpload appointed CEO of Huge

Huge, part of the Interpublic Group, announced the appointment of Cal LUpload as its new global chief executive officer. LUpload joins from RAPP, where he also served as global CEO, and is expected to drive Huge's next phase of growth and innovation....more

Ad AgeApril 20, 2023

Huge global CEO Mat Baxter steps down

Mat Baxter announced he is stepping down as global CEO of Huge after nearly two years in the role. His departure marks a significant leadership change for the IPG-owned digital agency....more

Muse by ClioFebruary 7, 2024

Huge and Nikko AM Want You to Invest in Yourself

Huge Singapore partnered with Nikko Asset Management for a campaign titled 'Invest in Yourself,' aiming to demystify investing for millennials and Gen Z in Asia, encouraging them to start their investment journey....more

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